Posts Tagged ‘Facebook Connect’

picture1Over the last couple of weeks Sprite (Coca Cola) launched an interesting reality-type program on YouTube called Green Eyed World, which will follow the nascent music career of a new artist, Katie Vogel, as she leaves her family in the UK and heads to the Big Apple, NYC. It’s typical reality format and also branded entertainment at it’s “best”.  I’m not a big reality fan, so I won’t comment on the content, but I do think the singer Katie Vogel has a nice, raspy, jazzy musical style. But I digress..

The interesting digital marketing tidbit here – is that YouTube (well, Google – as in one of the brands with a competing data portability product) has agreed to implement Facebook Connect, which will allow viewers to interact with their friends on Facebook and even with Katie herself while watching episodes. The fact that Google is using Facebook Connect can only mean that the two companies are open to the potential of the openness to a two way data portability relationship. Either that, or it was a big enough deal for YouTube – which  really needs the revenue.  Remember the history making data portability case implementation that rocked our world a few months back? …when CNN implemented it during the presidential inauguration? Well, this isn’t that big a deal, but it’s refreshing to see the mash-up of reality programming, branded entertainment, and social media data portability.  Kudos to the team from at Coca Cola Europe and FullSix for kicking off a global campaign in the UK and achieving global momentum. Well played.

Incidentally, this is a big change from Sprite’s early foray into social media via one of the first Facebook apps  in Nov 2007, which ironically is still there rotting away with 4 installs (i am one of them and know 2 others – ouch). One of the wall comments on the Sprite Sips page is most likely the best internet comment I have ever seen  – “This app is crap to the power of suck” – Lucy Peery . I’m making a t-shirt out of that.

Reminding you to add value within social media communities, earn respect…and have you pet spade or neutered.

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ofb1

Jan 20, 2009. What an amazing moment in history. Our first black president, renewed hope for our deteriorating morale, and recuperation of our stature as a productive participant in the global society. Oh yeah – and the online coverage and engagement were astronomical.

Watching today’s history unfold for me was a unique experience. I had to go to the hospital for some testing, and was sitting in the waiting room as Obama gave his inauguration speech. We all huddled around the TV and watched one of the best (if not the best) political speeches in my lifetime. It reminded me of some of the powerfully emotional and motivating speeches from before my time, from a breed of politician all but extinct until this campaign and election. I also had my mobile phone handy Tweeting, blogging (in fact, I stated this post on my mobile phone) and scanning the reactions from others – what would turn out to be millions of others. CNN’s Live coverage via the first really kick ass Facebook Connect integration, topped 1.5 million Obama-related status updates during the inauguration day coverage. Watching live TV on Facebook and discussing it with your friends – truly triumphant!

Additionally:

– Obama’s page on Facebook has over 4 million fans.

– CNN.com itself streamed over 21million streams of the inauguration, and generated over 136 million page view.

– At exactly noon, the Obama administration relaunched WhiteHouse.gov, right on schedule.

– An Obama administration run SMS program provided valuable info to the 2 million+ fans who attended the inauguration

– Our executive government understands integrated communication and is also part of  the proverbial conversation. Kudos all around.

Folks, the water cooler has come to the internet! Live television met social media in a truly impactful way and the implications are far reaching. There’s a huge revenue model in there somewhere, and surely we have watched history unfold in more ways than one.

how_it_works2Data Portability. No two words should make any publisher and marketer shiver more with anticipation about the potential of tapping into the power of the social graph and engaging more consumers in deeper ways. This may be the only way for many publishers to tap into the organic and exponential growth patterns of social media.

So far… OPenID has not achieved widespread adoption, (granted it’s clunky and not really user friendly. Yahoo is the only recognized and trusted 3rd party login partner most consumers would recognize). MySpace has launched a data portability API earlier this year on the OpenSocial  platform, as did Google, and neither have had much fanfare. Facebook Connect was supposed to launch on Sunday (odd day of the week to launch a data product – did anyone look at the calendar when announcing that day?). I have been eagerly waiting to hear more about it, but alas I have not heard the world ablaze with Facebook Connect on the brain. Essentially the new development allows members of Facebook to login to other sites and share data from their social graph, benefiting both FB and the partners (launch partners were supposed to include CitySearch, Twitter, Digg, CNN Forum, MoveOn.org, Red Bull, eVite, Vimeo,  Plaxo, Hulu, Stumble Upon, ABC, and a handful of others), and in theory making the web easier for consumers to log into simply using their FB credentials.

With Facebook Connect, you can incorporate your users’ true identities as represented on Facebook whenever they visit your site. By integrating their personal, privacy and account information, you can add Facebook’s rich social context to the content they create on your site. Likewise, you can publish information to Facebook based on the actions your users take on your site. You can also dynamically show which of your users’ Facebook friends already have accounts on your site.

facebook-connectSo, is the web not ready for data portability just yet? Did Facebook not iron out all the bugs yet?

The answer is probably a little yes to both. Either way, data portability is the future. It is an opt-in method for consumers to share their social graph data with other sites to create a more interconnected web. Consumers trust Facebook, they have demonstrated this with the barrage of information provided in their profiles. Facebook learned their lesson once about sharing that data without the explicit permission of the consumer. Facebook Connect shows that they have applied the learnings from that mistake, but they still see the value in extending the social graph outside of their walls, as well as pulling in more content and interconnected experiences from the “open web” into Facebook. I agree and think the data portability future is bright.

What do you think?