Commoditizing Valuable Service- “We Didn’t Budget For This”

Posted: September 19, 2009 in Agencies, The Marketing Industry
Tags: , ,

Agencies have become commoditized. To a degree many may have deserved it. But a good strategically minded agency is a good partner and needs to be treated as such. Commoditized agencies have no problem doing spec work, or bowing to clients’ every demand. Clients – I love you, how can I not, but if you see yourself in this video, know that you are often hurting yourself more than your agency or partners. The reality is – good work is not cheap. As the adage goes: Pick two of the following: Fast, Cheap, Good.


  1. Mark Rivers says:

    Glad to finally have my iphone working again! I had it fixed just in time for advertising week, thank god. I’ve been listening to advertising week streaming live on my iphone. the site contains a link
    to hear advertising week on the go so whoever is missing it dont have to worry

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