One Marketer’s Reflection On A Career Changing Moment

Posted: August 21, 2009 in Social Media
Tags: , , , , , ,

Iidea_bulb‘ve been so busy with projects that I have actually let a month go by without posting to the DigitalBlur. I can’t believe it – shame on me! 

Therefore, after a bout of silence, maybe kicking off  with a fairly self-serving guest blog post is a little cheesy. But hey –  in this crazy fast paced and often thankless world we live in, it’s always nice to get some additional inspiration from the kind words of others.

Thanks to Tim McHale, Managing Editor of Madison Avenue Journal, for the (unsolicited) words of inspiration.

by Tim McHale

I’m compelled to shout from the rooftops about a career-enlightening moment, facilitated by Jason Heller.

I recently attended a social media marketing course led by Jason for Laredo Group. He was outstanding. It was like the perfect screen play.  Each line and/or action draws you into the story so quickly that you almost immediately experience a “Suspension of disbelief.”  The difference here though is that I experienced a “Suspension of belief.” The belief that I thought I knew almost everything I needed to know about social media, before I walked into the room.

When is the last time you did not step out of a conference room or event to take a phone call or catch your breath? When Jason announced we should take a 10 minute break, everyone around the room was almost like, “Oh, really? Why?” That is no joke.

At the end of the day I was speechless. Those who know me can vouch that is indeed a rare occasion, even when I sleep, or so my wife tells me.

In essence, the ultimate reason I found myself short on words was due to the fact that I had what you might call an “aha” moment. I wanted to savor it personally because it happens all too infrequently. Most insights we enjoy come about more gradually.

It was a paradigm change in how I view social media, and now, the media business overall. Did I know a lot about social media going in?  Yeah. But for me, what I walked away with was that all-too-rare sense of buoyancy, the feeling of being nimble, a Butch Cassidy quality that makes you smile and excited about what awaits you. You can’t put a price tag on that.

As consultants, sales people, agency execs and many reading this blog might agree, we make a living from sharing credible knowledge about the media business of yesterday, today and every so often, about tomorrow. For me, those who boast that they have the same level of confidence and insight into the future are kidding themselves.  Or at least that’s what I thought before the training.

Actually come to think of it, there was only one thing that really p-ssed me off; envious in fact. Heller not only has a full head of hair, he has a pony tail, no less!

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