Jan 20, 2009. What an amazing moment in history. Our first black president, renewed hope for our deteriorating morale, and recuperation of our stature as a productive participant in the global society. Oh yeah – and the online coverage and engagement were astronomical.
Watching today’s history unfold for me was a unique experience. I had to go to the hospital for some testing, and was sitting in the waiting room as Obama gave his inauguration speech. We all huddled around the TV and watched one of the best (if not the best) political speeches in my lifetime. It reminded me of some of the powerfully emotional and motivating speeches from before my time, from a breed of politician all but extinct until this campaign and election. I also had my mobile phone handy Tweeting, blogging (in fact, I stated this post on my mobile phone) and scanning the reactions from others – what would turn out to be millions of others. CNN’s Live coverage via the first really kick ass Facebook Connect integration, topped 1.5 million Obama-related status updates during the inauguration day coverage. Watching live TV on Facebook and discussing it with your friends – truly triumphant!
– Obama’s page on Facebook has over 4 million fans.
– CNN.com itself streamed over 21million streams of the inauguration, and generated over 136 million page view.
– At exactly noon, the Obama administration relaunched WhiteHouse.gov, right on schedule.
– An Obama administration run SMS program provided valuable info to the 2 million+ fans who attended the inauguration
– Our executive government understands integrated communication and is also part of the proverbial conversation. Kudos all around.
Folks, the water cooler has come to the internet! Live television met social media in a truly impactful way and the implications are far reaching. There’s a huge revenue model in there somewhere, and surely we have watched history unfold in more ways than one.