Digital Entertainment Content Ecosystem: Birth of A Standard?

Posted: September 15, 2008 in Content, Digital Entertainment, Digital Video, Interoperability, Trends
Tags: , ,

No acronym brings more digirati and open source advocates to their knees than “DRM” (digital rights management). However, we do live in a world where consumers’ digital content habits are increasing and the ability to buy once and play anywhere on any device, and in any format, (interoperability) still seems to elude us.

A potential standard may in fact finally emerge as a result of a meeting of the minds of major forces in Hollywood, retail, consumer electronics brands, and select IT service companies, called the Digital Entertainment Content Ecosystem (DECE). They are trying to create a “uniform digital media experience”, but apparently won’t reveal the details until the CES show in Jan. Currently the companies involved are Best Buy, Cisco, Comcast, Fox, HP, Intel, Lions Gate, Microsoft, NBC Universal, Paramount Pictures, Philips, Sony, Toshiba, VeriSign, and Warner Bros.

Noticeably absent is Apple, who obviously has employed their own  DRM standard within iTunes, and surely is contemplating the ramifications of the existence and participation in DECE.

Reuters quotes DECE president Mitch Singer as saying:

“The new digital framework would turn Apple Inc’s “closed” iTunes model on its head.

“This is very different from the Apple ecosystem,” he said. “We encourage Apple to join the consortium. We don’t ever anticipate Apple going away or this consortium replacing it.”

Anyway – I guess we’ll know more in January!


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