Apparently I’m a little late on this one, but oh what a gem it is!
One of my Laredo Group colleagues received a link to this 4 minute and change video clip about the client-agency briefing/creative process. It is friggin hilarious. There is just so much humor in truth. Over-thinking, over-doing and under-performing – it happens. If you’ve been on the agency side, this will seem all too familiar. Enjoy!
The “stopping occasion”, “we’re targeting men, secondarily”, “we’re looking for stopping power….and still get it by tomorrow” – ha! I needed a good laugh today. So classic!