The folks at MediaPost put on some solid conferences. I’ve been writing and speaking for MediaPost for several years now. The hot topic of the year is VIDEO, and this entire conference on June 28th in NYC is dedicated to it.
I’ll be moderating a panel at 3PM entitled – Getting the Bug: When Video Ads Go Viral
Here is the abstract from OMMA’s website:
What happens when your creative takes on a life of its own online and becomes a viral phenomenon. Dove, Sony, Honda, VW and many others have enjoyed staggering reach when their TV creative and online video ad campaigns started generating their own fan base at YouTube and MySpace. Is this good for the brand? Can viral video advertising be created deliberately and reliably? Are there emerging arts for distribution, even optimization when it comes to viral video advertising? And when you get that coveted user-generated bug, how do you manage and encourage it? Are the inevitable user parodies good for the brand? What are the downsides? This panel will be composed of advertisers with direct experience in and around viral ad success.
Greg Verdino, Director of Emerging Channels, Digitas
David Coats, VP, Executive Creative Director, Slingshot
Brian McCarthy, VP Business Development, Revver
Moderator: Jason Heller, SVP, Managing Director, Horizon Interactive