Comments for THE DIGITAL BLUR http://thedigitalblur.com The Blurring of Media, Marketing & Technology - by Jason Heller Wed, 17 Jun 2009 01:22:34 +0000 http://wordpress.com/ hourly 1 Comment on Meme Me Up Scotty – Leveraging Internet Memes by Rob http://thedigitalblur.com/2009/06/16/meme-me-up-scotty-leveraging-internet-memes/#comment-575 Rob Wed, 17 Jun 2009 01:22:34 +0000 http://thedigitalblur.com/?p=589#comment-575 You know THE Tom Dickson! I'm not worthy! You know THE Tom Dickson! I’m not worthy!

]]> Comment on I Track Therefore I Am – Resolving Discrepancies by R.J. Lewis http://thedigitalblur.com/2009/05/04/resolve-ad-serving-discrepancies/#comment-568 R.J. Lewis Sat, 13 Jun 2009 07:24:18 +0000 http://thedigitalblur.com/?p=574#comment-568 Jason, Thank you for covering this "over 10 year old" problem. I'm pleased to tell you that there IS a commercial solution to the publisher side management of discrepancies, which when implemented leads to better, faster more accurate publisher delivery and billing (according to agency numbers) while saving the publisher countless hours. Ad-Juster (www.ad-juster.com) just came out of beta in April 2009 and for any Ad Ops or Finance folks in online publishing, it's a god send. It's a commercial solution that is here today. Jason,

Thank you for covering this “over 10 year old” problem. I’m pleased to tell you that there IS a commercial solution to the publisher side management of discrepancies, which when implemented leads to better, faster more accurate publisher delivery and billing (according to agency numbers) while saving the publisher countless hours. Ad-Juster (www.ad-juster.com) just came out of beta in April 2009 and for any Ad Ops or Finance folks in online publishing, it’s a god send. It’s a commercial solution that is here today.

]]> Comment on DigiDay Networks & Targeting Conferences – Data, Data, Data by Adam http://thedigitalblur.com/2009/06/09/digiday-networks-targeting-conferences/#comment-561 Adam Wed, 10 Jun 2009 14:00:08 +0000 http://thedigitalblur.com/?p=580#comment-561 Great conference Jason, I enjoyed it. It was interesting to see how evolved the data side of the business has become.I felt that the focus on data was scary. Where is the creativity when the industry focuses on commodity? Great conference Jason, I enjoyed it. It was interesting to see how evolved the data side of the business has become.I felt that the focus on data was scary. Where is the creativity when the industry focuses on commodity?

]]> Comment on Green Eyed Data Portability by Ron Chan http://thedigitalblur.com/2009/04/22/interesting-data-portability-example/#comment-541 Ron Chan Wed, 20 May 2009 01:29:11 +0000 http://thedigitalblur.com/?p=551#comment-541 Do you have any stats on this effort? Curious how much interaction is actually happening Do you have any stats on this effort? Curious how much interaction is actually happening

]]> Comment on Take A Break To Remember How Far We’ve Come by Ron Chan http://thedigitalblur.com/2009/01/29/take-a-break-to-remember-how-far-weve-come/#comment-540 Ron Chan Wed, 20 May 2009 01:26:57 +0000 http://thedigitalblur.com/?p=497#comment-540 This was great. Really funny! This was great. Really funny!

]]> Comment on Throwning Down The Mobile 3rd Party Ad Serving Gauntlet by Ron Chan http://thedigitalblur.com/2009/02/25/throwning-down-the-mobile-3rd-party-ad-serving-gauntlet/#comment-539 Ron Chan Wed, 20 May 2009 01:26:12 +0000 http://thedigitalblur.com/?p=515#comment-539 I've been eager to hear more about this after reading your post a while back, just saw it in my RSS reader and it reminded me to follow up. I don't hear about much progress in this regard. Do you have any info or updates Jason? I’ve been eager to hear more about this after reading your post a while back, just saw it in my RSS reader and it reminded me to follow up. I don’t hear about much progress in this regard. Do you have any info or updates Jason?

]]> Comment on To GRP Or Not To GRP? by Ron Chan http://thedigitalblur.com/2009/04/29/to-grp-or-not-to-grp/#comment-538 Ron Chan Wed, 20 May 2009 01:24:54 +0000 http://thedigitalblur.com/?p=566#comment-538 I'm mixed on this one. While I agree that "the internet has many other ways to measure effectiveness", my clients have been using grp's for years and continue to ask for them today. If we have a way to report grp's to them, why don;t we just do it and make them happy? I'm not saying that we should simply appease client's requests, but not doing so is holding back a lot of spending I’m mixed on this one. While I agree that “the internet has many other ways to measure effectiveness”, my clients have been using grp’s for years and continue to ask for them today. If we have a way to report grp’s to them, why don;t we just do it and make them happy? I’m not saying that we should simply appease client’s requests, but not doing so is holding back a lot of spending

]]> Comment on I Track Therefore I Am – Resolving Discrepancies by Ron Chan http://thedigitalblur.com/2009/05/04/resolve-ad-serving-discrepancies/#comment-537 Ron Chan Wed, 20 May 2009 01:22:41 +0000 http://thedigitalblur.com/?p=574#comment-537 With all the talk about social media these days we tend to forget that there is still an entire online advertising industry that deserves attention. This is one of the biggest headaches for our agency, and I for one am happy to hear about the resolution With all the talk about social media these days we tend to forget that there is still an entire online advertising industry that deserves attention. This is one of the biggest headaches for our agency, and I for one am happy to hear about the resolution

]]> Comment on To GRP Or Not To GRP? by Jason Heller http://thedigitalblur.com/2009/04/29/to-grp-or-not-to-grp/#comment-523 Jason Heller Fri, 01 May 2009 00:26:06 +0000 http://thedigitalblur.com/?p=566#comment-523 Thanks Richard. It has been a sometimes hotly debated and sometimes swept under the carpet issue. Thanks Richard. It has been a sometimes hotly debated and sometimes swept under the carpet issue.

]]> Comment on What Digital Media Can Learn From The 2009 Upfronts by Richard Kelley http://thedigitalblur.com/2009/03/16/2009-tv-upfronts/#comment-522 Richard Kelley Thu, 30 Apr 2009 14:29:26 +0000 http://thedigitalblur.com/?p=537#comment-522 As a "traditional advertiser" trying to understand more about the internet, it is refreshing to hear an internet guru talking about traditional media without the whole changing of the guard/the sky is falling/death to traditional media mindset. It seems like most internet media people tend to take a very standoffish attitude about traditional media. As a “traditional advertiser” trying to understand more about the internet, it is refreshing to hear an internet guru talking about traditional media without the whole changing of the guard/the sky is falling/death to traditional media mindset. It seems like most internet media people tend to take a very standoffish attitude about traditional media.

]]>