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Is it just me, or is it a total “duh” moment that the FBI should be utilizing social tools, and content syndication to deputize the socially minded consumer base. Hence, the FBI’s 10 most wanted, the widget. I’m sure there are tons of cool things that the FBI and government agencies have been doing online, [...]
Filed under: Web2.0, Widgets | Tagged: FBI, FBI Widget, Widgets | 1 Comment »
Last year over 25 million Americans Elved themselves. Heck, even the anchors from Good Morning America Elved themselves on the air – talk about a “viral success”.
Did you Elf yourself? Do you remember what brand provided the cool elfinator?
Chances are the answer is “nope”. Better yet, when I conduct public seminars and ask that question, [...]
Filed under: Viral Marketing, Web2.0, Widgets | Tagged: Elf Yourself, Jib Jab, OfficeMax, Viral Marketing, Word of Mouth | 1 Comment »
Marketers and agencies pay attention – the future of mobile is unfolding before our eyes, and it is important to understand the foundational building blocks of how this is all happening and what it means for us…
The industry’s been eager for the release of the first Android OS mobile device, which together with the cult-like [...]
Filed under: Emerging Media, Interoperability, Marketing, Mobile, Trends, Web2.0, Widgets | Tagged: Android, Google, Mobile marketing, T Mobile G1 | 1 Comment »
MySpace launched their developer area earlier this year, and last month announced new tools for marketersto manage their branded pages. Up until now marketers have had to work with the creative team at MySpace and provide assets that were ultimately put together by MySpace. I’m seeing more and more social network integration deals across all of the [...]
Filed under: Interoperability, Open Source, Social Media, Web2.0, Widgets | Tagged: Applications, Developers, MySpace, Widgets | 1 Comment »
I admit it. I love widget advertising. It adds a social media element to rich media, and on a larger scale, it helps social media become better entrenched in the consumer’s online journey, versus existing only at destination points. With each jump in ad format quality, richness and interconnectedness to other systems are enhancing the [...]
Filed under: Interoperability, Rich Media, Social Media, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: Web 2.0, Web2.0, Widget Ads, Widget Advertising, Widgets | Leave a Comment »
Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve been doing a lot of public speaking and agency training lately, and the one thing [...]
Filed under: Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: 2008 Predictions, Agencies, Agency Structure, Doubleclick, Google, mobile device, Social Media | 2 Comments »
In a move that “Facebook’s” Facebook, and in the true spirit of an open source world, Google announced a collaboration with many of the leading social networks including LinkedIn, hi5, Friendster, Plaxo,Ning, and their own Okurt, to adopt the [Google driven] OpenSocial standard for applications and widgets.
The NY Times reports “A person briefed on the plans said the [...]
Filed under: Content, Interoperability, Social Media, Trends, Widgets | Tagged: Google, OpenSocial, Social Media, Social Networks | Leave a Comment »
I usually don’t wax on about specific products because they usually don’t reflect the bigger changes happening in consumer-behavior-land. (Ok, so I’ve mentioned Twitter before – the maybe it’s genius, maybe it’s the dumbest thing ever technology, but I guess to a degree even Twitter does reflect the changing media ecosystem.)
However, Mike Rosner of Eye [...]
Filed under: Digital Video, Emerging Media, Interoperability, Marketing, Rich Media, Social Media, Trends, Widgets | Tagged: Digital Content Mobility, Eye Wonder, Interoperability, Social Media, Social Wonder, ZRich Media | 1 Comment »
Congratulations again widget! – in a mere matter of months you went from a buzzword to a tipping point. As I wrote the other week in “Widget Me This: A Buzzword in Perspective”,widgets may be a major buzzword in the current digital marketing lexicon, however the term achieved that status based on merit. The web [...]
Filed under: Content, Digital Entertainment, Emerging Media, Trends, Widgets | Leave a Comment »
Mediapost reported this week that Google Gadgets are officially being integrated into the Ad Words program. This is truly big news. Google now is combining the power and breadth of their massive market place of publishers and consumers , with an incredibly engaging and flexible platform.
The concept of digital media portability, which i rant about regularly is [...]
Filed under: Emerging Media, Marketing, Trends, Widgets | Leave a Comment »
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