Posted on June 9, 2008 by Jason Heller
Just when you thought it was safe to go back into the “real world”…micro blogging is here to take up even more of your “free time”, and it has become all the rage. Well, for some it has. Anyone spending time trying to hone a social media marketing strategy these days, is tackling an ever [...]
Filed under: Emerging Media, Interoperability, Micro Blogging, Mobile, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, FriendFeed, Micro Blogging, Plurk, Pownce, SecondBrain, Tumblr, Twitter | 1 Comment »
Posted on June 5, 2008 by Jason Heller
“We want to do something in MySpace”, “What about Facebook?”, “We need to do a viral campaign”, “What the hell is Twitter anyway?”. These questions are asked by marketers, and answers pondered by agencies industry wide daily. Thankfully “Our CEO asked if we should experiement in Second Life” has waned over the last year (just [...]
Filed under: Emerging Media, Marketing, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Social Media, Social Networks, Web2.0 | 1 Comment »
Posted on May 28, 2008 by Jason Heller
I’m back - and figured I’d kick off the blog again with something really funny. This is actually amazingly funny, maybe because it is such an accurate depiction of the brand personas of the different social media brands. Some of the subtle humor is great, particularly if you are actively working in the space. I almost [...]
Filed under: Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, MySpace, Second Life, Social Media, Social Networks | 1 Comment »
Posted on May 5, 2008 by Jason Heller
I’m headed off to Indonesia once again. The internet access in the remote area where I am traveling is incredibly painful and acts as a reminder of how dependent we are on high speed access. I finally figured out how to get Twitter to work while abroad (they have an international # to use versus a US based [...]
Filed under: Mobile, Society & Culture, Trends, Web2.0 | Tagged: Travel, Twitter | No Comments »
Posted on May 2, 2008 by Jason Heller
MySpace launched their developer area earlier this year, and last month announced new tools for marketersto manage their branded pages. Up until now marketers have had to work with the creative team at MySpace and provide assets that were ultimately put together by MySpace. I’m seeing more and more social network integration deals across all of the [...]
Filed under: Interoperability, Open Source, Social Media, Web2.0, Widgets | Tagged: Applications, Developers, MySpace, Widgets | 1 Comment »
Posted on March 13, 2008 by Jason Heller
Ok, I’m back after taking a few weeks off the blog. Hated to do that, but my crazy schedule made it necessary. It’s sometimes hard to live a busy and successful life and still find time to blog about what’s going on…I do what I can!
I also wish I was kicking back in with [...]
Filed under: Conferences, Emerging Media, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0 | Tagged: Conferences, Facebook, Micro Blogging, Sarah Lacy, SxSW, Twitter, Zuckerberg | No Comments »
Posted on February 7, 2008 by Jason Heller
I admit it. I love widget advertising. It adds a social media element to rich media, and on a larger scale, it helps social media become better entrenched in the consumer’s online journey, versus existing only at destination points. With each jump in ad format quality, richness and interconnectedness to other systems are enhancing the [...]
Filed under: Interoperability, Rich Media, Social Media, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: Web 2.0, Web2.0, Widget Ads, Widget Advertising, Widgets | No Comments »
Posted on January 31, 2008 by Jason Heller
The NY Times reported yesterday that Subway is suing Quiznos and SpikeTV/iFilm for financial and punitive damages resulting from a consumer generated video contest. The theme of the contest is Quiznos vs Subway. Harmless enough you’d think, considering the history of advertising rivalries such as the Pepsi challenge and others. I watched a bunch of [...]
Filed under: Digital Video, Emerging Media, Marketing, Social Media, The Marketing Industry, Web2.0 | Tagged: CGM, Consumer Generated Media, Quiznos, Subways | No Comments »
Posted on January 22, 2008 by Jason Heller
Update: the following was published in MediaPost on Jan 28, 2008.
In the spirit of keeping to the theme of the blurring lines between media, marketing and technology, I’d like to focus on the impact of the blur on agencies. I’ll provide a continuing commentary on “the state of the advertising agency” - the evolution [...]
Filed under: Agencies, Emerging Media, The Marketing Industry, Trends, Web2.0 | Tagged: Agencies, agency, Consolidation, evolving, Martin Sorrell, Progress, structure, WPP | 1 Comment »
Posted on January 13, 2008 by Jason Heller
I guess you can just file this one under interesting, unless you are actively marketing in China…
A had to do a double take when I first read the MediaPost headline last week - “China’s Youku Approaches YouTube Territory, Surpasses 100 Million Daily Mark“. In one year the site went from zero to 12 million users [...]
Filed under: China, Digital Video, Emerging Media, Social Media, Society & Culture, Web2.0 | Tagged: China, Video Sharing, Youku.com, YouTube | 1 Comment »
