Green Eyed Data Portability

Posted on April 22, 2009 by Jason Heller

Over the last couple of weeks Sprite (Coca Cola) launched an interesting reality-type program on YouTube called Green Eyed World, which will follow the nascent music career of a new artist, Katie Vogel, as she leaves her family in the UK and heads to the Big Apple, NYC. It’s typical reality format and also branded [...]

Filed under: Content, Data Portability, Digital Entertainment, Interoperability, Social Media, Trends, Web2.0 | Tagged: , , , , , , | 1 Comment »

Brand Obama, Social Media And The Biggest Lessons Learned (MediaPost)

Posted on January 28, 2009 by Jason Heller

This is an article I wrote for MediaPost, published on Jan 26th
What an amazing moment in history we have witnessed.
I’m not referring to our first black president, the renewed hope for our deteriorating morale, nor the reclamation of our stature as a productive participant in the global society, but rather the precedent of such [...]

Filed under: Data Portability, Interoperability, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: , , , | 1 Comment »

Social Media Precedents, The Good, The Bad, The Ugly

Posted on January 9, 2009 by Jason Heller

File this under ugly…
Recently a lawsuit was brought against a consumer who felt he got ripped off by his chiropractor and posted a negative review on Yelp. While the outcome of this suit can set precedents for the future tonality of blog posts and negative reviews, there is a bigger issue here for us marketers [...]

Filed under: Social Media, Society & Culture, The Marketing Industry, Web2.0 | Tagged: , , , , | 3 Comments »

Just How Far Can We Push The Dunbar Number?

Posted on December 21, 2008 by Jason Heller

I’ve been meaning to put the pen to paperkeyboard to blog on this one for a while now…
Have you started to feel overwhelmed by your growing social networks? We all have growing networks of friends and followers. Not only are our networks growing, but they are growing across multiple platforms – social networks, blogs, microblogs, video subscriptions, [...]

Filed under: Data Portability, Emerging Media, Interoperability, Metrics & measurement, Social Media, Society & Culture, Web2.0 | 2 Comments »

Data Portability – What Happened?

Posted on December 2, 2008 by Jason Heller

Data Portability. No two words should make any publisher and marketer shiver more with anticipation about the potential of tapping into the power of the social graph and engaging more consumers in deeper ways. This may be the only way for many publishers to tap into the organic and exponential growth patterns of social media.
So [...]

Filed under: Data Driven, Data Portability, Datanomics, Interoperability, Social Media, Web2.0 | Tagged: , , , | 1 Comment »

FBI2.0 – 10 Most Wanted, The Widget

Posted on December 2, 2008 by Jason Heller

Is it just me, or is it a total “duh” moment that the FBI should be utilizing social tools, and content syndication to deputize the socially minded consumer base. Hence, the FBI’s 10 most wanted, the widget. I’m sure there are tons of cool things that the FBI and government agencies have been doing online, [...]

Filed under: Web2.0, Widgets | Tagged: , , | 1 Comment »

Elf Yourself 2008 – “Viral Optimization”, If You Will

Posted on November 22, 2008 by Jason Heller

Last year over 25 million Americans Elved themselves. Heck, even the anchors from Good Morning America Elved themselves on the air – talk about a “viral success”.
Did you Elf yourself? Do you remember what brand provided the cool elfinator?
Chances are the answer is “nope”. Better yet, when I conduct public seminars and ask that question, [...]

Filed under: Viral Marketing, Web2.0, Widgets | Tagged: , , , , | 1 Comment »

App Store Meet Android Market

Posted on September 24, 2008 by Jason Heller

Marketers and agencies pay attention – the future of mobile is unfolding before our eyes, and it is important to understand the foundational building blocks of how this is all happening and what it means for us…
The industry’s been eager for the release of the first Android OS mobile device, which together with the cult-like [...]

Filed under: Emerging Media, Interoperability, Marketing, Mobile, Trends, Web2.0, Widgets | Tagged: , , , | 1 Comment »

All of My Online Video Dreams Are Coming True This Month

Posted on September 16, 2008 by Jason Heller

Ok, from the title of this post I assume I need to tell a few of you to get you minds out of the gutter!
Now on to my point – First TheWB.com launched a pretty much fully baked in-content video search function, now YouTube is taking the first step towards interactive video, albeit a baby [...]

Filed under: Content, Digital Entertainment, Digital Video, Social Media, Trends, Web2.0 | Tagged: , , , , , | 1 Comment »

Facebook Embraces Video, While NBC Quarantines It

Posted on August 17, 2008 by Jason Heller

I could have easily titled this post “A tale of two platforms – the old and the new”…
Have you been following the online Olympics buzz? NBC has been incredibly restrictive about where & when their 2,200 hours of video content will live online. To make matters more interesting, the video player on NBCOlympics.com requires Microsoft’s [...]

Filed under: China, Content, Digital Entertainment, Digital Video, Emerging Media, Social Media, Society & Culture, TV, The Marketing Industry, Trends, Web2.0 | Tagged: , , , , , | 2 Comments »

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