Posted on June 23, 2008 by Jason Heller
As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why I started this blog - to focus on the blurring of media, marketing, creative & [...]
Filed under: Agencies, Datanomics, Emerging Media, Interoperability, Marketing, The Marketing Industry, Trends, Uncategorized | Tagged: Ad Agencies, agency, Agency Chaos, Chaos, Evolution, Fragmentation, Media | 1 Comment »
Posted on June 5, 2008 by Jason Heller
“We want to do something in MySpace”, “What about Facebook?”, “We need to do a viral campaign”, “What the hell is Twitter anyway?”. These questions are asked by marketers, and answers pondered by agencies industry wide daily. Thankfully “Our CEO asked if we should experiement in Second Life” has waned over the last year (just [...]
Filed under: Emerging Media, Marketing, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Social Media, Social Networks, Web2.0 | 1 Comment »
Posted on May 2, 2008 by Jason Heller
MySpace launched their developer area earlier this year, and last month announced new tools for marketersto manage their branded pages. Up until now marketers have had to work with the creative team at MySpace and provide assets that were ultimately put together by MySpace. I’m seeing more and more social network integration deals across all of the [...]
Filed under: Interoperability, Open Source, Social Media, Web2.0, Widgets | Tagged: Applications, Developers, MySpace, Widgets | 1 Comment »
Posted on May 2, 2008 by Jason Heller
Google TV is now out of Betaand pulicly accessible.
Although not embraced to the degree they expected during the beta itself (my old agency’s TV buyers scratched their heads at it), this does offer the potential to create a marketplace similar to that of search, although the media dynamics are altogether different and the inventory is [...]
Filed under: Agencies, Consolidation, Datanomics, TV, The Marketing Industry, Trends, Uncategorized | Tagged: Agencies, Collaboration, Coopetition, Google TV | No Comments »
Posted on March 27, 2008 by Jason Heller
I’ll be on an expedition in Indonesia on a much needed break for through the end of April. With limited internet access I can’t do much blogging, so until I return…
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Posted on February 10, 2008 by Jason Heller
Apologies to my loyal readers, but I need to take a couple of weeks off from the blog to wrap up some major projects. Stay tuned!
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Posted on November 20, 2007 by Jason Heller
I’ll be on the road for a couple of weeks on a photography expedition to Guatemala. You can keep up with our photo shoots at DivePhotoGuide.com.
The Digital Blur will be back on track with updates on the world of digital media & marketing upon my return!
Until then!
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Posted on June 19, 2007 by Jason Heller
I published the following article in MediaPost. It’s a good look at where things are moving. The Blur is on!
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Digital media is on fire! In fact, if it’s news to you that our industry is in an uber-evolutionary state, then you’re in the wrong business. Marketers and agencies are obviously still trying to figure out [...]
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Posted on June 13, 2007 by Jason Heller
I was talking to a recruiter yesterday regarding the current state of the talent market in the NY digital media industry. Of course, that’s been an increasingly interesting conversation over the last year or so due to the state of the market. The consolidation from many smaller companies that essentially built this industry on innovation, [...]
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