Posted on March 31, 2009 by Jason Heller
Adjectives sound familiar?
Two years ago former Carat CEO David Verklin left the media agency to become CEO of Canoe Ventures, a company that has a sole focus of making television advertising addressable, engaging and interactive.
Canoe has been working with MSO’s around the country and Cable Labs , the non-profit research and development consortium of cable [...]
Filed under: Emerging Media, Standards, TV, The Marketing Industry, iTV | Tagged: Addressable TV, Canoe Ventures, Interactive Television, iTV | 1 Comment »
Posted on March 16, 2009 by Jason Heller
For those who are wondering why I am writing about the TV industry today, the annual TV upfronts is an important event that affects the entire media ecosystem, and ignoring the largest macro-economic event in the media industry is not a wise move.
For anyone who has worked for a major marketer, media agency or [...]
Filed under: Digital Video, Standards, TV, The Marketing Industry, Trends | Tagged: 2009 Upfronts, Media Upfronts, TV Upfronts | 1 Comment »
Posted on January 24, 2009 by Jason Heller
I could not agree more that the industry needs a new video standard. Amen to that. I interact with enough senior agency folks to know that we all want a new standard. So I’m not quite sure how the new effort from Publicis’ VivaKi launched without the collective support and participation of any of the [...]
Filed under: Ad Serving, Digital Video, Emerging Media, Interoperability, Metrics & measurement, Standards, TV, Trends | Tagged: Media Mix, Online video, The Pool, Vivaki | Leave a Comment »
Posted on January 20, 2009 by Jason Heller
Jan 20, 2009. What an amazing moment in history. Our first black president, renewed hope for our deteriorating morale, and recuperation of our stature as a productive participant in the global society. Oh yeah – and the online coverage and engagement were astronomical.
Watching today’s history unfold for me was a unique experience. I had to [...]
Filed under: Data Portability, Digital Video, Interoperability, Social Media, Society & Culture, TV, Trends | Tagged: Data Portability, Facebook Connect, History, Obama, Social Media History | 2 Comments »
Posted on October 18, 2008 by Jason Heller
Another week – another slough of progressive announcements from the industry leading giant.
Google made two announcements this week, one focused for small businesses and one focused on large agencies.
Honing in on the huge market of small businesses that use AdWords for text only buys, Google released a tool that helps these clients quickly and easily [...]
Filed under: Datanomics, Interoperability, Metrics & measurement, Search, TV, The Marketing Industry, Trends | Tagged: Ad Words, GoogleTV, Goole TV, Search, Search & Display | Leave a Comment »
Posted on September 8, 2008 by Jason Heller
I just received my Hulu.com newsletter and was pretty excited to read that NBC will be experimenting with some of their line-up, which will be premiering online a week before television. That’s right, the next experiment from a major broadcast network and an effort to bolster online video ad revenue is “web first” – a [...]
Filed under: Content, Data Driven, Digital Entertainment, Digital Video, TV | Tagged: Online video, Hulu.com, TV Online, The WB, TheWB.com, WBlender, Mashup | 1 Comment »
Posted on August 27, 2008 by Jason Heller
Yes that’s right, Warner Brothers revives The WB brand and launches TheWB.com as an online video hub poised to compete with Hulu.com (my favorite time killer when sitting in a plane on the runway on delayed flights). Actually Warner Brothers call it “a premium, ad-supported, video-on-demand, interactive and personalized network”.
The site is aimed at the [...]
Filed under: Content, Digital Entertainment, Digital Video, TV, The Marketing Industry, Trends | 1 Comment »
Posted on August 17, 2008 by Jason Heller
I could have easily titled this post “A tale of two platforms – the old and the new”…
Have you been following the online Olympics buzz? NBC has been incredibly restrictive about where & when their 2,200 hours of video content will live online. To make matters more interesting, the video player on NBCOlympics.com requires Microsoft’s [...]
Filed under: China, Content, Digital Entertainment, Digital Video, Emerging Media, Social Media, Society & Culture, TV, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, NBC, NBCOlympics.com, Olympics, Online video, Video | 2 Comments »
Posted on July 7, 2008 by Jason Heller
I decided to add a new posting format to TheDigitalBlur. The “Digital Marketing Round-Up” will be posted around the end of each month and will be a combination of short thoughts on issues that I feel will have a big impact on us marketers in the not so distant future. This ranges from acquisitions to [...]
Filed under: Agencies, Consolidation, Content, Data Driven, Datanomics, Emerging Media, Metrics & measurement, Round Up, Search, Semantic Web, Social Media, TV, The Marketing Industry, Trends, Web2.0 | Tagged: Digital Round-up, Facebook, Google, LA Times, Microsoft, MySpace, Powerset, Publicis, Semantic Web, Social Media, Vivaki | 1 Comment »
Posted on May 2, 2008 by Jason Heller
Google TV is now out of Betaand pulicly accessible.
Although not embraced to the degree they expected during the beta itself (my old agency’s TV buyers scratched their heads at it), this does offer the potential to create a marketplace similar to that of search, although the media dynamics are altogether different and the inventory is [...]
Filed under: Agencies, Consolidation, Datanomics, TV, The Marketing Industry, Trends, Uncategorized | Tagged: Agencies, Collaboration, Coopetition, Google TV | Leave a Comment »
