Posted on June 16, 2009 by Jason Heller
Many of my readers may already be aware of my life outside of the digital marketing industry. As publisher of a burgeoning niche digital media business, I have been experiencing the other side of the proverbial coin – producing and curating content, providing rich consumer experiences, developing a loyal audience, and managing a practical revenue [...]
Filed under: Digital Video, Society & Culture, Trends, Viral Marketing | 1 Comment »
Posted on April 22, 2009 by Jason Heller
Over the last couple of weeks Sprite (Coca Cola) launched an interesting reality-type program on YouTube called Green Eyed World, which will follow the nascent music career of a new artist, Katie Vogel, as she leaves her family in the UK and heads to the Big Apple, NYC. It’s typical reality format and also branded [...]
Filed under: Content, Data Portability, Digital Entertainment, Interoperability, Social Media, Trends, Web2.0 | Tagged: YouTube, Data Portability, Facebook Connect, Katie Vogel, Sprite, Coca Cola Europe, Green Eyed World | 1 Comment »
Posted on March 16, 2009 by Jason Heller
For those who are wondering why I am writing about the TV industry today, the annual TV upfronts is an important event that affects the entire media ecosystem, and ignoring the largest macro-economic event in the media industry is not a wise move.
For anyone who has worked for a major marketer, media agency or [...]
Filed under: Digital Video, Standards, TV, The Marketing Industry, Trends | Tagged: 2009 Upfronts, Media Upfronts, TV Upfronts | 1 Comment »
Posted on March 13, 2009 by Jason Heller
Yesterday I had the honor of being the emcee for two half day conferences, DigiDay Mobile & DigiDay Social. During hard economic times, the turnout for these conferences was actually almost shocking. I was amazed to see a standing room only crowd as early as 7:45am. This was the first mobile and social media conference [...]
Filed under: Conferences, Emerging Media, Events, Mobile, Social Media, Trends | Tagged: DigiDay, DigiDay Mobile, DigiDay Social, Mobile marketing, Social Media | Leave a Comment »
Posted on March 10, 2009 by Jason Heller
Shame, shame, shame on me for breaking my own blog rules. The last 2 weeks has been the longest I’ve gone without updating The Digital Blur in a very long time. I apologize to my regular readers and have adequately reprimanded myself…
So, a lot has happened in the last two weeks!
Last week the 4A’s (American [...]
Filed under: Agencies, Social Media, Standards, The Marketing Industry, Trends | Tagged: Email | Leave a Comment »
Posted on January 28, 2009 by Jason Heller
This is an article I wrote for MediaPost, published on Jan 26th
What an amazing moment in history we have witnessed.
I’m not referring to our first black president, the renewed hope for our deteriorating morale, nor the reclamation of our stature as a productive participant in the global society, but rather the precedent of such [...]
Filed under: Data Portability, Interoperability, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Brand Obama, MediaPost, Social Media, Social MEdia Marketing | 1 Comment »
Posted on January 24, 2009 by Jason Heller
I could not agree more that the industry needs a new video standard. Amen to that. I interact with enough senior agency folks to know that we all want a new standard. So I’m not quite sure how the new effort from Publicis’ VivaKi launched without the collective support and participation of any of the [...]
Filed under: Ad Serving, Digital Video, Emerging Media, Interoperability, Metrics & measurement, Standards, TV, Trends | Tagged: Media Mix, Online video, The Pool, Vivaki | Leave a Comment »
Posted on January 23, 2009 by Jason Heller
Over the last 5 years or so I have been keeping an eye on the growth of the internet is international markets, particularly in Asia. comScore issued a press release today that sums it up quite well. First, as of December 2008 the internet reaches over 1 billion people globally. The majority (41%) of the [...]
Filed under: BRIC, China, Social Media, Society & Culture, The Marketing Industry, Trends | Tagged: BRIC, China, Chinese Internet, Global Expansion, International Marketing | Leave a Comment »
Posted on January 20, 2009 by Jason Heller
Jan 20, 2009. What an amazing moment in history. Our first black president, renewed hope for our deteriorating morale, and recuperation of our stature as a productive participant in the global society. Oh yeah – and the online coverage and engagement were astronomical.
Watching today’s history unfold for me was a unique experience. I had to [...]
Filed under: Data Portability, Digital Video, Interoperability, Social Media, Society & Culture, TV, Trends | Tagged: Data Portability, Facebook Connect, History, Obama, Social Media History | 2 Comments »
Posted on December 19, 2008 by Jason Heller
Via the JasonHeller.com blog
Many readers of this particular blog may not be aware of my dual lifestyle. One part marketing maven, one part commercial photographer and adventurer. Today is one of the rare times where my two lives have come together (well, at least I’ve found an angle to make it relevant to the digital [...]
Filed under: Consolidation, Content, Photography, Trends | Tagged: Media Consolidation, Niche Media, Print Media, Scuba Diving, Sport Diver | 2 Comments »
