Posted on June 26, 2008 by Jason Heller
Thank you to MediaPost for publishing a version of my “Magical Parallel Universe” rant…
Did the title of this post pique your interest? Good. This is a hot topic of conversation.
Are you a traditional marketer or agency person, or even a digital agency person who is frustrated at the new crop of “social media elite” who [...]
Filed under: Agencies, Marketing, Social Media, The Marketing Industry, Trends | Tagged: Agencies, integration, New Media, Social Marketing, Social Media, Twitterati | 6 Comments »
Posted on June 23, 2008 by Jason Heller
As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why I started this blog - to focus on the blurring of media, marketing, creative & [...]
Filed under: Agencies, Datanomics, Emerging Media, Interoperability, Marketing, The Marketing Industry, Trends, Uncategorized | Tagged: Ad Agencies, agency, Agency Chaos, Chaos, Evolution, Fragmentation, Media | 1 Comment »
Posted on June 12, 2008 by Jason Heller
My thoughts from an earlier blog post were published in MediaPost today:
“Social media growth is one of the biggest media trends in digital media history. Marketers and agencies want to simply “fish where the fish are.” But the problem is that consumers aren’t fish, and social media is far from a simple habitat. Tapping into [...]
Filed under: Social Media, Trends | Tagged: MediaPost, Social Media | No Comments »
Posted on June 9, 2008 by Jason Heller
Just when you thought it was safe to go back into the “real world”…micro blogging is here to take up even more of your “free time”, and it has become all the rage. Well, for some it has. Anyone spending time trying to hone a social media marketing strategy these days, is tackling an ever [...]
Filed under: Emerging Media, Interoperability, Micro Blogging, Mobile, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, FriendFeed, Micro Blogging, Plurk, Pownce, SecondBrain, Tumblr, Twitter | 1 Comment »
Posted on June 5, 2008 by Jason Heller
“We want to do something in MySpace”, “What about Facebook?”, “We need to do a viral campaign”, “What the hell is Twitter anyway?”. These questions are asked by marketers, and answers pondered by agencies industry wide daily. Thankfully “Our CEO asked if we should experiement in Second Life” has waned over the last year (just [...]
Filed under: Emerging Media, Marketing, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Social Media, Social Networks, Web2.0 | 1 Comment »
Posted on May 28, 2008 by Jason Heller
I’m back - and figured I’d kick off the blog again with something really funny. This is actually amazingly funny, maybe because it is such an accurate depiction of the brand personas of the different social media brands. Some of the subtle humor is great, particularly if you are actively working in the space. I almost [...]
Filed under: Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, MySpace, Second Life, Social Media, Social Networks | 1 Comment »
Posted on May 5, 2008 by Jason Heller
I’m headed off to Indonesia once again. The internet access in the remote area where I am traveling is incredibly painful and acts as a reminder of how dependent we are on high speed access. I finally figured out how to get Twitter to work while abroad (they have an international # to use versus a US based [...]
Filed under: Mobile, Society & Culture, Trends, Web2.0 | Tagged: Travel, Twitter | No Comments »
Posted on May 3, 2008 by Jason Heller
Do you have an ecommerce component to your business? Are you leveraging the recent hike in gas prices to drive more online sales?
According to a report issued last week by iCongo, one third (33 percent) of online U.S. adults indicated they are more likely to shop online rather than in-person at a store due to [...]
Filed under: E-commerce, Society & Culture, Trends | Tagged: eCommerce, Online Shopping | No Comments »
Posted on May 2, 2008 by Jason Heller
Google TV is now out of Betaand pulicly accessible.
Although not embraced to the degree they expected during the beta itself (my old agency’s TV buyers scratched their heads at it), this does offer the potential to create a marketplace similar to that of search, although the media dynamics are altogether different and the inventory is [...]
Filed under: Agencies, Consolidation, Datanomics, TV, The Marketing Industry, Trends, Uncategorized | Tagged: Agencies, Collaboration, Coopetition, Google TV | No Comments »
Posted on May 1, 2008 by Jason Heller
Agencies are further recognizing the need for a new model, but still haven’t done much but talk about it. The AAAA’s leadership conference kicked off last week and the NY Times even covered the bold statements from the speakers. I’ll just pull a few quotes from the piece:
“Strap on your seat belts,” “All these challenges [...]
Filed under: Agencies, Datanomics, Social Media, The Marketing Industry, Trends | Tagged: AAAA, Agencies | No Comments »
