Posted on June 26, 2008 by Jason Heller
Thank you to MediaPost for publishing a version of my “Magical Parallel Universe” rant…
Did the title of this post pique your interest? Good. This is a hot topic of conversation.
Are you a traditional marketer or agency person, or even a digital agency person who is frustrated at the new crop of “social media elite” who [...]
Filed under: Agencies, Marketing, Social Media, The Marketing Industry, Trends | Tagged: Agencies, integration, New Media, Social Marketing, Social Media, Twitterati | 6 Comments »
Posted on June 23, 2008 by Jason Heller
As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why I started this blog - to focus on the blurring of media, marketing, creative & [...]
Filed under: Agencies, Datanomics, Emerging Media, Interoperability, Marketing, The Marketing Industry, Trends, Uncategorized | Tagged: Ad Agencies, agency, Agency Chaos, Chaos, Evolution, Fragmentation, Media | 1 Comment »
Posted on June 9, 2008 by Jason Heller
Just when you thought it was safe to go back into the “real world”…micro blogging is here to take up even more of your “free time”, and it has become all the rage. Well, for some it has. Anyone spending time trying to hone a social media marketing strategy these days, is tackling an ever [...]
Filed under: Emerging Media, Interoperability, Micro Blogging, Mobile, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, FriendFeed, Micro Blogging, Plurk, Pownce, SecondBrain, Tumblr, Twitter | 1 Comment »
Posted on June 5, 2008 by Jason Heller
I’ve known Susan Bratton for many years. She’s not just a fellow veteran of the digital media world, but a very cool chic, and a total mover and shaker.
DishyMix is a podcast that Susan runs on Personal Life Media, a company she started to foster “Juicy lifestyle content for people at the leading edge of culture. Talk [...]
Filed under: The Marketing Industry | Tagged: DishyMix, Personal Life Media, Susan Bratton | No Comments »
Posted on June 5, 2008 by Jason Heller
“We want to do something in MySpace”, “What about Facebook?”, “We need to do a viral campaign”, “What the hell is Twitter anyway?”. These questions are asked by marketers, and answers pondered by agencies industry wide daily. Thankfully “Our CEO asked if we should experiement in Second Life” has waned over the last year (just [...]
Filed under: Emerging Media, Marketing, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Social Media, Social Networks, Web2.0 | 1 Comment »
Posted on May 28, 2008 by Jason Heller
I’m back - and figured I’d kick off the blog again with something really funny. This is actually amazingly funny, maybe because it is such an accurate depiction of the brand personas of the different social media brands. Some of the subtle humor is great, particularly if you are actively working in the space. I almost [...]
Filed under: Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, MySpace, Second Life, Social Media, Social Networks | 1 Comment »
Posted on May 2, 2008 by Jason Heller
Google TV is now out of Betaand pulicly accessible.
Although not embraced to the degree they expected during the beta itself (my old agency’s TV buyers scratched their heads at it), this does offer the potential to create a marketplace similar to that of search, although the media dynamics are altogether different and the inventory is [...]
Filed under: Agencies, Consolidation, Datanomics, TV, The Marketing Industry, Trends, Uncategorized | Tagged: Agencies, Collaboration, Coopetition, Google TV | No Comments »
Posted on May 1, 2008 by Jason Heller
Agencies are further recognizing the need for a new model, but still haven’t done much but talk about it. The AAAA’s leadership conference kicked off last week and the NY Times even covered the bold statements from the speakers. I’ll just pull a few quotes from the piece:
“Strap on your seat belts,” “All these challenges [...]
Filed under: Agencies, Datanomics, Social Media, The Marketing Industry, Trends | Tagged: AAAA, Agencies | No Comments »
Posted on April 27, 2008 by Jason Heller
I really wanted to come back with a bang after taking a month off from posting to the blog (sorry! it was a necessity). I was in Indonesia and a few days in Singapore mixing a little business and pleasure. Although the mobile market out there is incredibly interesting, unfortunately sometimes interest access in Indonesia [...]
Filed under: Emerging Media, Society & Culture, The Marketing Industry, Trends | Tagged: China, Economy | No Comments »
Posted on March 27, 2008 by Jason Heller
This is from my MediaPost column published today…
I WANT TO MAKE A bold prediction: TV on the Internet.
The siloing of online and TV audiences will never work the way networks expect for three simple reasons.
1) The innate difference in consumer viewing habits of short term versus long form content as it relates to the [...]
Filed under: Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, TV, The Marketing Industry, Trends | Tagged: TV on the internet | 1 Comment »
