Posted on April 29, 2009 by Jason Heller
As many readers of this blog know, I often expose my inner media geek. Since leaving the agency world two years ago, I’ve had the opportunity to share all of the secret digital media sauce amassed throughout a carreer at the healm of an innovative, nimble and successful digital agency.
I now spend my time consulting other agencies and marketers, and [...]
Filed under: Agencies, Audience, Data Driven, Metrics & measurement, Standards, The Marketing Industry | Tagged: Digital Media, GRP, iGRP, Laredo Group, Online Advertising | 3 Comments »
Posted on March 31, 2009 by Jason Heller
Adjectives sound familiar?
Two years ago former Carat CEO David Verklin left the media agency to become CEO of Canoe Ventures, a company that has a sole focus of making television advertising addressable, engaging and interactive.
Canoe has been working with MSO’s around the country and Cable Labs , the non-profit research and development consortium of cable [...]
Filed under: Emerging Media, Standards, TV, The Marketing Industry, iTV | Tagged: Addressable TV, Canoe Ventures, Interactive Television, iTV | 1 Comment »
Posted on March 16, 2009 by Jason Heller
For those who are wondering why I am writing about the TV industry today, the annual TV upfronts is an important event that affects the entire media ecosystem, and ignoring the largest macro-economic event in the media industry is not a wise move.
For anyone who has worked for a major marketer, media agency or [...]
Filed under: Digital Video, Standards, TV, The Marketing Industry, Trends | Tagged: 2009 Upfronts, Media Upfronts, TV Upfronts | 1 Comment »
Posted on March 10, 2009 by Jason Heller
Shame, shame, shame on me for breaking my own blog rules. The last 2 weeks has been the longest I’ve gone without updating The Digital Blur in a very long time. I apologize to my regular readers and have adequately reprimanded myself…
So, a lot has happened in the last two weeks!
Last week the 4A’s (American [...]
Filed under: Agencies, Social Media, Standards, The Marketing Industry, Trends | Tagged: Email | Leave a Comment »
Posted on February 12, 2009 by Jason Heller
You have heard a millions times by now that social media provides consumers (also know as “people”) with more control than ever before. The increase of control and organic growth created environments with little to no formal rules, for any of the 100+ million participants around the world, consumers and marketers alike.
Well, marketers are people too, and marketers of all sizes [...]
Filed under: Social Media, The Marketing Industry | Tagged: Soapbox, Social Media | 1 Comment »
Posted on January 28, 2009 by Jason Heller
This is an article I wrote for MediaPost, published on Jan 26th
What an amazing moment in history we have witnessed.
I’m not referring to our first black president, the renewed hope for our deteriorating morale, nor the reclamation of our stature as a productive participant in the global society, but rather the precedent of such [...]
Filed under: Data Portability, Interoperability, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Brand Obama, MediaPost, Social Media, Social MEdia Marketing | 1 Comment »
Posted on January 23, 2009 by Jason Heller
Over the last 5 years or so I have been keeping an eye on the growth of the internet is international markets, particularly in Asia. comScore issued a press release today that sums it up quite well. First, as of December 2008 the internet reaches over 1 billion people globally. The majority (41%) of the [...]
Filed under: BRIC, China, Social Media, Society & Culture, The Marketing Industry, Trends | Tagged: BRIC, China, Chinese Internet, Global Expansion, International Marketing | Leave a Comment »
Posted on January 9, 2009 by Jason Heller
File this under ugly…
Recently a lawsuit was brought against a consumer who felt he got ripped off by his chiropractor and posted a negative review on Yelp. While the outcome of this suit can set precedents for the future tonality of blog posts and negative reviews, there is a bigger issue here for us marketers [...]
Filed under: Social Media, Society & Culture, The Marketing Industry, Web2.0 | Tagged: Christopher Norberg, Dr. Biegel, Free Speech, Reviews, Yelp | 3 Comments »
Posted on November 11, 2008 by Jason Heller
Believe None of What You Hear & Half of What You See…
I don’t want to come off as negative or a holier-than-thou jerk, because I’m neither of those things - but seriously folks, some of the press releases that come out are just filled with hype, even when there is an interesting story behind them.
Case in [...]
Filed under: Ad Networks, Audience, The Marketing Industry, Trends | Tagged: AOL, G-1 Android, Mass Media, Mass Reach, Online Advertising, Platform-A, T-Mobile | 2 Comments »
Posted on October 31, 2008 by Jason Heller
For years the digital media industry has been plagued by the ironic amount of paper pushing and inefficiency that should not exist in a “digital” industry. From the RFP process, to planning, to billing reconciliation, we have had an exhorbinant amount of high labor/low value work being handled by highly paid staff who we would [...]
Filed under: Ad Serving, Agencies, Datanomics, Standards, The Marketing Industry, Trends | Tagged: IAB, Online Advertising, Standards, Guidelines | 2 Comments »
