Posted on June 21, 2008 by Jason Heller
This is from an email that I just sent to Disney’s investor relations department. I am now publicly posting it as a letter to Bob Iger and the board of directors at The Walt Disney Company. Are you listening?
____________________________
To: Bob Iger, The Board of Directors & the CMO of The Walt Disney Company -
It has [...]
Filed under: Social Media, Society & Culture | Tagged: Disney, Environemt, ESPN, Ethics, Quiznos, Sharks, Unethical, Violation | 2 Comments »
Posted on June 19, 2008 by Jason Heller
Very rarely do I comment on the writings of others in the marketing industry. This may be one of the first in the history of my blog (ok it’s not that long a history, but still). Then again, it’s very rare that I feel a piece that is equally as insightful as it is well [...]
Filed under: Metrics & measurement, Social Media, Society & Culture | Tagged: Conversation, Greater Internet F*ckwad Theory, John Gabriel, Monitoring, Social Media | No Comments »
Posted on May 29, 2008 by Jason Heller
This one’s been eating me up inside for a week or so. Did you catch the research report from the Pew Internet & American Life Project regarding the web’s influence on purchases?
Consumers were asked questions regarding their product research, shopping and purchasing habits and the results were analyzed and parsed based on four dimensions:
Search:How much people [...]
Filed under: E-commerce, Metrics & measurement, Research, Social Media, Society & Culture | Tagged: Influence, Pew, Research | 2 Comments »
Posted on May 28, 2008 by Jason Heller
I’m back - and figured I’d kick off the blog again with something really funny. This is actually amazingly funny, maybe because it is such an accurate depiction of the brand personas of the different social media brands. Some of the subtle humor is great, particularly if you are actively working in the space. I almost [...]
Filed under: Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, MySpace, Second Life, Social Media, Social Networks | 1 Comment »
Posted on May 5, 2008 by Jason Heller
I’m headed off to Indonesia once again. The internet access in the remote area where I am traveling is incredibly painful and acts as a reminder of how dependent we are on high speed access. I finally figured out how to get Twitter to work while abroad (they have an international # to use versus a US based [...]
Filed under: Mobile, Society & Culture, Trends, Web2.0 | Tagged: Travel, Twitter | No Comments »
Posted on May 3, 2008 by Jason Heller
Do you have an ecommerce component to your business? Are you leveraging the recent hike in gas prices to drive more online sales?
According to a report issued last week by iCongo, one third (33 percent) of online U.S. adults indicated they are more likely to shop online rather than in-person at a store due to [...]
Filed under: E-commerce, Society & Culture, Trends | Tagged: eCommerce, Online Shopping | No Comments »
Posted on April 27, 2008 by Jason Heller
I really wanted to come back with a bang after taking a month off from posting to the blog (sorry! it was a necessity). I was in Indonesia and a few days in Singapore mixing a little business and pleasure. Although the mobile market out there is incredibly interesting, unfortunately sometimes interest access in Indonesia [...]
Filed under: Emerging Media, Society & Culture, The Marketing Industry, Trends | Tagged: China, Economy | No Comments »
Posted on March 20, 2008 by Jason Heller
I’m getting very frustrated at the hoopla that some privacy groups and legislators are creating over the issues surrounding behavioral targeting and the collection of online data in general.
How many times do we have to drill into their heads that the vast majority of online tracking is not personally identifiable and therefore does not [...]
Filed under: Content, Data Driven, Datanomics, Metrics & measurement, Society & Culture, The Marketing Industry | Tagged: Behavioral Targeting, Cookies, Data Collection, Datanomics, Privacy | No Comments »
Posted on March 13, 2008 by Jason Heller
Variety (of all sources) reports today that “ The European Commission has approved the French government’s offer of €99 million ($153 million) in state aid to the team hoping to create a European rival to Google”.
This move is aimed at giving European companies a helping hand in competing with the mainly US-based globally dominant media/tech [...]
Filed under: Datanomics, Search, Society & Culture, TV, The Marketing Industry, Trends | Tagged: France, Google | No Comments »
Posted on March 13, 2008 by Jason Heller
Ok, I’m back after taking a few weeks off the blog. Hated to do that, but my crazy schedule made it necessary. It’s sometimes hard to live a busy and successful life and still find time to blog about what’s going on…I do what I can!
I also wish I was kicking back in with [...]
Filed under: Conferences, Emerging Media, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0 | Tagged: Conferences, Facebook, Micro Blogging, Sarah Lacy, SxSW, Twitter, Zuckerberg | No Comments »
