Posted on June 16, 2009 by Jason Heller
Many of my readers may already be aware of my life outside of the digital marketing industry. As publisher of a burgeoning niche digital media business, I have been experiencing the other side of the proverbial coin – producing and curating content, providing rich consumer experiences, developing a loyal audience, and managing a practical revenue [...]
Filed under: Digital Video, Society & Culture, Trends, Viral Marketing | 1 Comment »
Posted on January 29, 2009 by Jason Heller
I had to report this video that I saw on TechCrunch today – thank you guys for making my day!
I remember being in elementary school and using a Tandy computer and a phone cup modem to logon to what eventually became the internet. Ah, those were the days….well, not really.
Maybe this was the report of [...]
Filed under: Musings, Society & Culture | Tagged: 1981, Early Internet, Funny, KRON, Newspapers, Old school, Reality | 2 Comments »
Posted on January 23, 2009 by Jason Heller
Over the last 5 years or so I have been keeping an eye on the growth of the internet is international markets, particularly in Asia. comScore issued a press release today that sums it up quite well. First, as of December 2008 the internet reaches over 1 billion people globally. The majority (41%) of the [...]
Filed under: BRIC, China, Social Media, Society & Culture, The Marketing Industry, Trends | Tagged: BRIC, China, Chinese Internet, Global Expansion, International Marketing | Leave a Comment »
Posted on January 20, 2009 by Jason Heller
Jan 20, 2009. What an amazing moment in history. Our first black president, renewed hope for our deteriorating morale, and recuperation of our stature as a productive participant in the global society. Oh yeah – and the online coverage and engagement were astronomical.
Watching today’s history unfold for me was a unique experience. I had to [...]
Filed under: Data Portability, Digital Video, Interoperability, Social Media, Society & Culture, TV, Trends | Tagged: Data Portability, Facebook Connect, History, Obama, Social Media History | 2 Comments »
Posted on January 9, 2009 by Jason Heller
File this under ugly…
Recently a lawsuit was brought against a consumer who felt he got ripped off by his chiropractor and posted a negative review on Yelp. While the outcome of this suit can set precedents for the future tonality of blog posts and negative reviews, there is a bigger issue here for us marketers [...]
Filed under: Social Media, Society & Culture, The Marketing Industry, Web2.0 | Tagged: Christopher Norberg, Dr. Biegel, Free Speech, Reviews, Yelp | 3 Comments »
Posted on December 21, 2008 by Jason Heller
I’ve been meaning to put the pen to paperkeyboard to blog on this one for a while now…
Have you started to feel overwhelmed by your growing social networks? We all have growing networks of friends and followers. Not only are our networks growing, but they are growing across multiple platforms – social networks, blogs, microblogs, video subscriptions, [...]
Filed under: Data Portability, Emerging Media, Interoperability, Metrics & measurement, Social Media, Society & Culture, Web2.0 | 2 Comments »
Posted on December 6, 2008 by Jason Heller
I wanted to use a recent experience with horrendous service from BMW of Manhattan, to reflect on one of the main issues that companies don’t understand about social media. The basic principle is actually so fundamentally simple. If people are complaining about your service or products in the social media ecosystems than you have a problem with your service or product quality.
Filed under: Social Media, Society & Culture, Trends | Tagged: Bad Customer Service, BMW, BMW of Manhattan, BMW X5, Customer Service, New Car, Social Media | 25 Comments »
Posted on November 8, 2008 by Jason Heller
This video was bubbling around the web a bit recently, although apparently it all stems back to a research presentation compiled originally by Karl Fisch, the Director of Technology for Arapahoe High School in Centennial, Colorado. It has since been remixed, enhanced, redesigned and used for many purposes including a recent Sony BMG executive meeting in Rome. [...]
Filed under: China, Society & Culture, Trends | Tagged: SONY BMG Rome, Did You Know?, Shift Happens, Karl Fisch, Arapahoe High School | 3 Comments »
Posted on October 27, 2008 by Jason Heller
UPDATE: Oct 31st: Additionally to the doom and gloom now infamous Sequoia Capital powerpoint that you can access below, TechCrunch has compiled a list of layoffs in the technology and media industries. It paints a pretty ugly picture and it does feel like 2001 all over again – only the bubble wasn’t caused by our [...]
Filed under: Society & Culture, The Marketing Industry, Trends, VC | Tagged: Economic Turndown, Economy, Recession, Sequoia Capital, VC, Venture Captial | Leave a Comment »
Posted on September 25, 2008 by Jason Heller
As Advertising Week wraps up, two things are clearer than ever. First – the data exchange business is more embraced than ever before and is alive and kicking. Second, the data exchange business has a target on its back…and the FTC is aiming right at it.
Cookies are good, data is good, relevancy is good. Lack [...]
Filed under: Ad Serving, Behavioral Targeting, Data Driven, Datanomics, Metrics & measurement, Society & Culture, The Marketing Industry | Tagged: Behavioral Targeting, BlueKai, Data Exchange, FTC, Network Advertising Initiative, Privacy, Yahoo Apt | 2 Comments »
