Open Letter To Disney: Are You Moinotring The Consumer Conversation?

This is from an email that I just sent to Disney’s investor relations department. I am now publicly posting it as a letter to Bob Iger and the board of directors at The Walt Disney Company. Are you listening?
____________________________
To: Bob Iger, The Board of Directors & the CMO of The Walt Disney Company -
It has [...]

Jerk-Proof Social Media Planning

Very rarely do I comment on the writings of others in the marketing industry. This may be one of the first in the history of my blog (ok it’s not that long a history, but still). Then again, it’s very rare that I feel a piece that is equally as insightful as it is well [...]

Drinking The Old School Kool Aid (or, “Pew Said What?”)

This one’s been eating me up inside for a week or so. Did you catch the research report from the Pew Internet & American Life Project regarding the web’s influence on purchases?
Consumers were asked questions regarding their product research, shopping and purchasing habits and the results were analyzed and parsed based on four dimensions: 

Search:How much people [...]

The Best Social Media Video Ever

I’m back - and figured I’d kick off the blog again with something really funny. This is actually amazingly funny, maybe because it is such an accurate depiction of the brand personas of the different social media brands. Some of the subtle humor is great, particularly if you are actively working in the space. I almost [...]

The Digital Blur is Taking Two Weeks Off - Twitter To The Rescue!

I’m headed off to Indonesia once again. The internet access in the remote area where I am traveling is incredibly painful and acts as a reminder of how dependent we are on high speed access. I finally figured out how to get Twitter to work while abroad (they have an international # to use versus a US based [...]

High Gas Prices Driving Consumers Toward Online Shopping & President Bush’s Magic Wand

Do you have an ecommerce component to your business? Are you leveraging the recent hike in gas prices to drive more online sales?
According to a report issued last week by iCongo, one third (33 percent) of online U.S. adults indicated they are more likely to shop online rather than in-person at a store due to [...]

China Surpasses The US Internet Population, Business to Follow

I really wanted to come back with a bang after taking a month off from posting to the blog (sorry! it was a necessity). I was in Indonesia and a few days in Singapore mixing a little business and pleasure. Although the mobile market out there is incredibly interesting, unfortunately sometimes interest access in Indonesia [...]

Who Ate My Cookies, Part II - or - Why Do Legislators Think The Internet Is Evil?

I’m getting very frustrated at the hoopla that some privacy groups and legislators are creating over the issues surrounding behavioral targeting and the collection of online data in general.
How many times do we have to drill into their heads that the vast majority of online tracking is not personally identifiable and therefore does not [...]

Media & Technology Get A French Kiss

Variety (of all sources) reports today that “ The European Commission has approved the French government’s offer of €99 million ($153 million) in state aid to the team hoping to create a European rival to Google”.
This move is aimed at giving European companies a helping hand in competing with the mainly US-based globally dominant media/tech [...]

“Conference 2.0″ - Twitter For The Masses? Get Real…

Ok, I’m back after taking a few weeks off the blog. Hated to do that, but my crazy schedule made it necessary. It’s sometimes hard to live a busy and successful life and still find time to blog about what’s going on…I do what I can!
I also wish I was kicking back in with [...]