Posted on June 26, 2008 by Jason Heller
Thank you to MediaPost for publishing a version of my “Magical Parallel Universe” rant…
Did the title of this post pique your interest? Good. This is a hot topic of conversation.
Are you a traditional marketer or agency person, or even a digital agency person who is frustrated at the new crop of “social media elite” who [...]
Filed under: Agencies, Marketing, Social Media, The Marketing Industry, Trends | Tagged: Agencies, integration, New Media, Social Marketing, Social Media, Twitterati | 6 Comments »
Posted on June 21, 2008 by Jason Heller
This is from an email that I just sent to Disney’s investor relations department. I am now publicly posting it as a letter to Bob Iger and the board of directors at The Walt Disney Company. Are you listening?
____________________________
To: Bob Iger, The Board of Directors & the CMO of The Walt Disney Company -
It has [...]
Filed under: Social Media, Society & Culture | Tagged: Disney, Environemt, ESPN, Ethics, Quiznos, Sharks, Unethical, Violation | 2 Comments »
Posted on June 19, 2008 by Jason Heller
Very rarely do I comment on the writings of others in the marketing industry. This may be one of the first in the history of my blog (ok it’s not that long a history, but still). Then again, it’s very rare that I feel a piece that is equally as insightful as it is well [...]
Filed under: Metrics & measurement, Social Media, Society & Culture | Tagged: Conversation, Greater Internet F*ckwad Theory, John Gabriel, Monitoring, Social Media | No Comments »
Posted on June 12, 2008 by Jason Heller
My thoughts from an earlier blog post were published in MediaPost today:
“Social media growth is one of the biggest media trends in digital media history. Marketers and agencies want to simply “fish where the fish are.” But the problem is that consumers aren’t fish, and social media is far from a simple habitat. Tapping into [...]
Filed under: Social Media, Trends | Tagged: MediaPost, Social Media | No Comments »
Posted on June 12, 2008 by Jason Heller
Update: less than 12 hours after posting – This post already comes up on the first page of Google results for the brand ZapSurvey. Great example of the power of blogs and the need for better customer support from marketers.
Update #2: Received an email from them late today claiming that my emails were stuck in their [...]
Filed under: PR, Social Media | Tagged: Boycott, Customer Service, Online Surveys, Zap Survey, ZapSurvey.com | 1 Comment »
Posted on June 9, 2008 by Jason Heller
Just when you thought it was safe to go back into the “real world”…micro blogging is here to take up even more of your “free time”, and it has become all the rage. Well, for some it has. Anyone spending time trying to hone a social media marketing strategy these days, is tackling an ever [...]
Filed under: Emerging Media, Interoperability, Micro Blogging, Mobile, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, FriendFeed, Micro Blogging, Plurk, Pownce, SecondBrain, Tumblr, Twitter | 1 Comment »
Posted on June 5, 2008 by Jason Heller
“We want to do something in MySpace”, “What about Facebook?”, “We need to do a viral campaign”, “What the hell is Twitter anyway?”. These questions are asked by marketers, and answers pondered by agencies industry wide daily. Thankfully “Our CEO asked if we should experiement in Second Life” has waned over the last year (just [...]
Filed under: Emerging Media, Marketing, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Social Media, Social Networks, Web2.0 | 1 Comment »
Posted on May 29, 2008 by Jason Heller
This one’s been eating me up inside for a week or so. Did you catch the research report from the Pew Internet & American Life Project regarding the web’s influence on purchases?
Consumers were asked questions regarding their product research, shopping and purchasing habits and the results were analyzed and parsed based on four dimensions:
Search:How much people [...]
Filed under: E-commerce, Metrics & measurement, Research, Social Media, Society & Culture | Tagged: Influence, Pew, Research | 2 Comments »
Posted on May 28, 2008 by Jason Heller
I’m back - and figured I’d kick off the blog again with something really funny. This is actually amazingly funny, maybe because it is such an accurate depiction of the brand personas of the different social media brands. Some of the subtle humor is great, particularly if you are actively working in the space. I almost [...]
Filed under: Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, MySpace, Second Life, Social Media, Social Networks | 1 Comment »
Posted on May 2, 2008 by Jason Heller
MySpace launched their developer area earlier this year, and last month announced new tools for marketersto manage their branded pages. Up until now marketers have had to work with the creative team at MySpace and provide assets that were ultimately put together by MySpace. I’m seeing more and more social network integration deals across all of the [...]
Filed under: Interoperability, Open Source, Social Media, Web2.0, Widgets | Tagged: Applications, Developers, MySpace, Widgets | 1 Comment »
