OMMA Social Panel Recap

Posted on June 24, 2009 by Jason Heller

Yesterday was the second OMMA Social conference hosted by the fine folks from MediaPost. I moderated a panel that focused on strategy titled “As Social Media Grows, How Not to Miss the Forest for the Trees”.Marketers and agencies tend to focus on the “shiny new thing” – first it was MySpace, then Facebook, now Twitter, [...]

Filed under: Conferences, Events, Social Media | Tagged: , , , , , , , , , , , , | Leave a Comment »

Green Eyed Data Portability

Posted on April 22, 2009 by Jason Heller

Over the last couple of weeks Sprite (Coca Cola) launched an interesting reality-type program on YouTube called Green Eyed World, which will follow the nascent music career of a new artist, Katie Vogel, as she leaves her family in the UK and heads to the Big Apple, NYC. It’s typical reality format and also branded [...]

Filed under: Content, Data Portability, Digital Entertainment, Interoperability, Social Media, Trends, Web2.0 | Tagged: , , , , , , | 1 Comment »

DigiDay Mobile & DigiDay Social Conferences

Posted on March 13, 2009 by Jason Heller

Yesterday I had the honor of being the emcee for two half day conferences, DigiDay Mobile & DigiDay Social. During hard economic times, the turnout for these conferences was actually almost shocking. I was amazed to see a standing room only crowd as early as 7:45am.  This was the first mobile and social media conference [...]

Filed under: Conferences, Emerging Media, Events, Mobile, Social Media, Trends | Tagged: , , , , | Leave a Comment »

Bigger Ad Units, Badder Facebook Pages, & Burgeoning Social Networks Oh My!

Posted on March 10, 2009 by Jason Heller

Shame, shame, shame on me for breaking my own blog rules. The last 2 weeks has been the longest I’ve gone without updating The Digital Blur in a very long time. I apologize to my regular readers and have adequately reprimanded myself…
So, a lot has happened in the last two weeks!
Last week the 4A’s (American [...]

Filed under: Agencies, Social Media, Standards, The Marketing Industry, Trends | Tagged: | Leave a Comment »

Top 5 Tips For Not Abusing Your First Soapbox

Posted on February 12, 2009 by Jason Heller

You have heard a millions times by now that social media provides consumers (also know as “people”) with more control than ever before. The increase of control and organic growth created environments with little to no formal rules, for any of the 100+ million participants around the world, consumers and marketers alike.
Well, marketers are people too, and marketers of all sizes [...]

Filed under: Social Media, The Marketing Industry | Tagged: , | 1 Comment »

Brand Obama, Social Media And The Biggest Lessons Learned (MediaPost)

Posted on January 28, 2009 by Jason Heller

This is an article I wrote for MediaPost, published on Jan 26th
What an amazing moment in history we have witnessed.
I’m not referring to our first black president, the renewed hope for our deteriorating morale, nor the reclamation of our stature as a productive participant in the global society, but rather the precedent of such [...]

Filed under: Data Portability, Interoperability, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: , , , | 1 Comment »

The Internet Surpasses The 1 Billion User Mark Globally

Posted on January 23, 2009 by Jason Heller

Over the last 5 years or so I have been keeping an eye on the growth of the internet is international markets, particularly in Asia. comScore issued a press release today that sums it up quite well. First, as of December 2008 the internet reaches over 1 billion people globally. The majority (41%) of the [...]

Filed under: BRIC, China, Social Media, Society & Culture, The Marketing Industry, Trends | Tagged: , , , , | Leave a Comment »

History Was Made – In Politics, Society, Culture…and Online

Posted on January 20, 2009 by Jason Heller

Jan 20, 2009. What an amazing moment in history. Our first black president, renewed hope for our deteriorating morale, and recuperation of our stature as a productive participant in the global society. Oh yeah – and the online coverage and engagement were astronomical.
Watching today’s history unfold for me was a unique experience. I had to [...]

Filed under: Data Portability, Digital Video, Interoperability, Social Media, Society & Culture, TV, Trends | Tagged: , , , , | 2 Comments »

Social Media Precedents, The Good, The Bad, The Ugly

Posted on January 9, 2009 by Jason Heller

File this under ugly…
Recently a lawsuit was brought against a consumer who felt he got ripped off by his chiropractor and posted a negative review on Yelp. While the outcome of this suit can set precedents for the future tonality of blog posts and negative reviews, there is a bigger issue here for us marketers [...]

Filed under: Social Media, Society & Culture, The Marketing Industry, Web2.0 | Tagged: , , , , | 3 Comments »

Just How Far Can We Push The Dunbar Number?

Posted on December 21, 2008 by Jason Heller

I’ve been meaning to put the pen to paperkeyboard to blog on this one for a while now…
Have you started to feel overwhelmed by your growing social networks? We all have growing networks of friends and followers. Not only are our networks growing, but they are growing across multiple platforms – social networks, blogs, microblogs, video subscriptions, [...]

Filed under: Data Portability, Emerging Media, Interoperability, Metrics & measurement, Social Media, Society & Culture, Web2.0 | 2 Comments »

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