Posted on March 14, 2008 by Jason Heller
The semantic web, simply put, is a layer of information that describes web content itself, universally, so it can be be databased, integrated, networked and understood by different systems, in my humble opinion is part of the future of how we use the web, and how IP based extensions begin to make their way into [...]
Filed under: Data Driven, Datanomics, Interoperability, Search, Social Media, The Marketing Industry, Trends | Tagged: Search, Semantic Web, Yahoo | No Comments »
Posted on March 13, 2008 by Jason Heller
Variety (of all sources) reports today that “ The European Commission has approved the French government’s offer of €99 million ($153 million) in state aid to the team hoping to create a European rival to Google”.
This move is aimed at giving European companies a helping hand in competing with the mainly US-based globally dominant media/tech [...]
Filed under: Datanomics, Search, Society & Culture, TV, The Marketing Industry, Trends | Tagged: France, Google | No Comments »
Posted on February 6, 2008 by Jason Heller
Microsoft adCenter Labs unveiled some new technologies this week during their annual demo of future technologies.
I’ve been eagerly following the developments of ‘Surface’, the interactive …well…surface computer. However, Surface is a while away from being part of my daily life, and it’s far too early to even discuss the marketing implications, so I digress…
More practical [...]
Filed under: Content, Data Driven, Digital Entertainment, Digital Video, Search, The Marketing Industry, Trends | Tagged: Digital Video, Microsoft, Speech to text, Video Advertising | 2 Comments »
Posted on February 4, 2008 by Jason Heller
The Only Place Crazier Than Brooklyn After The Giants Win The Super Bowl, may have been the ad agency water cooler the day after the game…uh…20 years ago maybe. The water cooler effect is a concept of yesteryear of course, however the continued impact of Super Bowl advertising became evident to me in the [...]
Filed under: Search, Society & Culture, TV, The Marketing Industry | Tagged: Brooklyn, NY, Search, SEM, Super Bowl | 1 Comment »
Posted on January 27, 2008 by Jason Heller
As social media becomes a household category for media buyers the wold over, the race to tap into the deep vaults of consumer data by publishers is intensifying. Google’s announcement last week that they are beta testing “demographic bidding” is a very interesting development with the future potential of leveraging various forms of consumer provided data. [...]
Filed under: Data Driven, Interoperability, Search, Social Media, Trends | Tagged: demographic bidding, Google | No Comments »
