Posted on October 18, 2008 by Jason Heller
Another week – another slough of progressive announcements from the industry leading giant.
Google made two announcements this week, one focused for small businesses and one focused on large agencies.
Honing in on the huge market of small businesses that use AdWords for text only buys, Google released a tool that helps these clients quickly and easily [...]
Filed under: Datanomics, Interoperability, Metrics & measurement, Search, TV, The Marketing Industry, Trends | Tagged: Ad Words, GoogleTV, Goole TV, Search, Search & Display | Leave a Comment »
Posted on October 14, 2008 by Jason Heller
It was no surprise to see AdAge today run a piece about YouTube’s potential as a search powerhouse. In August, YouTube’s search volume surpassed that of Yahoo, the number two search engine – that’s search volume – actual search queries – pretty amazing when you think about it.
While search accounts for the lion’s share of [...]
Filed under: Content, Digital Entertainment, Digital Video, Search, Trends | Tagged: YouTube, Video Advertising, YouTUbe Advertising, Google ads | Leave a Comment »
Posted on September 19, 2008 by Jason Heller
I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that this would make for an interesting panel and hoped for some different perspectives and opinions [...]
Filed under: Ad Serving, Agencies, Behavioral Targeting, Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, Events, Metrics & measurement, Search, Social Media, The Marketing Industry, Trends | Tagged: OMMA Global NY | 1 Comment »
Posted on July 7, 2008 by Jason Heller
I decided to add a new posting format to TheDigitalBlur. The “Digital Marketing Round-Up” will be posted around the end of each month and will be a combination of short thoughts on issues that I feel will have a big impact on us marketers in the not so distant future. This ranges from acquisitions to [...]
Filed under: Agencies, Consolidation, Content, Data Driven, Datanomics, Emerging Media, Metrics & measurement, Round Up, Search, Semantic Web, Social Media, TV, The Marketing Industry, Trends, Web2.0 | Tagged: Digital Round-up, Facebook, Google, LA Times, Microsoft, MySpace, Powerset, Publicis, Semantic Web, Social Media, Vivaki | 1 Comment »
Posted on March 14, 2008 by Jason Heller
The semantic web, simply put, is a layer of information that describes web content itself, universally, so it can be be databased, integrated, networked and understood by different systems, in my humble opinion is part of the future of how we use the web, and how IP based extensions begin to make their way into [...]
Filed under: Data Driven, Datanomics, Interoperability, Search, Social Media, The Marketing Industry, Trends | Tagged: Search, Semantic Web, Yahoo | 1 Comment »
Posted on March 13, 2008 by Jason Heller
Variety (of all sources) reports today that “ The European Commission has approved the French government’s offer of €99 million ($153 million) in state aid to the team hoping to create a European rival to Google”.
This move is aimed at giving European companies a helping hand in competing with the mainly US-based globally dominant media/tech [...]
Filed under: Datanomics, Search, Society & Culture, TV, The Marketing Industry, Trends | Tagged: France, Google | Leave a Comment »
Posted on February 6, 2008 by Jason Heller
Microsoft adCenter Labs unveiled some new technologies this week during their annual demo of future technologies.
I’ve been eagerly following the developments of ‘Surface’, the interactive …well…surface computer. However, Surface is a while away from being part of my daily life, and it’s far too early to even discuss the marketing implications, so I digress…
More practical [...]
Filed under: Content, Data Driven, Digital Entertainment, Digital Video, Search, The Marketing Industry, Trends | Tagged: Digital Video, Microsoft, Speech to text, Video Advertising | 3 Comments »
Posted on February 4, 2008 by Jason Heller
The Only Place Crazier Than Brooklyn After The Giants Win The Super Bowl, may have been the ad agency water cooler the day after the game…uh…20 years ago maybe. The water cooler effect is a concept of yesteryear of course, however the continued impact of Super Bowl advertising became evident to me in the [...]
Filed under: Search, Society & Culture, TV, The Marketing Industry | Tagged: Brooklyn, NY, Search, SEM, Super Bowl | 1 Comment »
Posted on January 27, 2008 by Jason Heller
As social media becomes a household category for media buyers the wold over, the race to tap into the deep vaults of consumer data by publishers is intensifying. Google’s announcement last week that they are beta testing “demographic bidding” is a very interesting development with the future potential of leveraging various forms of consumer provided data. [...]
Filed under: Data Driven, Interoperability, Search, Social Media, Trends | Tagged: demographic bidding, Google | Leave a Comment »
