Posted on June 9, 2008 by Jason Heller
Just when you thought it was safe to go back into the “real world”…micro blogging is here to take up even more of your “free time”, and it has become all the rage. Well, for some it has. Anyone spending time trying to hone a social media marketing strategy these days, is tackling an ever [...]
Filed under: Emerging Media, Interoperability, Micro Blogging, Mobile, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, FriendFeed, Micro Blogging, Plurk, Pownce, SecondBrain, Tumblr, Twitter | 1 Comment »
Posted on May 5, 2008 by Jason Heller
I’m headed off to Indonesia once again. The internet access in the remote area where I am traveling is incredibly painful and acts as a reminder of how dependent we are on high speed access. I finally figured out how to get Twitter to work while abroad (they have an international # to use versus a US based [...]
Filed under: Mobile, Society & Culture, Trends, Web2.0 | Tagged: Travel, Twitter | No Comments »
Posted on March 24, 2008 by Jason Heller
Federal Communications Commission (FCC) Chairman Kevin J. Martin today released additional information regarding the provisional winners in Auction 73 (the 700 MHz Auction). The Auction raised a record $19.592 billion, advanced new wireless open platform policies, created opportunities for new entrants and small businesses both nationwide and in rural markets.
But will it create real change? [...]
Filed under: Mobile | Tagged: 700 MHz, Auction, FCC, Mobile, Wireless | No Comments »
Posted on February 8, 2008 by Jason Heller
Watch out world - I had to do it. There’s a newly created new-marketing/business term coming our way. Actually, the dynamics behind the concept have been at play for some time now, so it was just a matter of time before someone articulated it as a one word addition to our growing lexicon.
First, [...]
Filed under: Agencies, Datanomics, Emerging Media, Marketing, Mobile, The Marketing Industry, Trends | Tagged: Agencies, Datanomics, econometrics | 7 Comments »
Posted on January 10, 2008 by Jason Heller
When I read this piece in MediaPost today, something really interesting dawned on me…
First - The “new” L-Bar unit is a piece of real estate shaped in a reverse L (across bottom and down the right hand side) around the programming content. It’s being deemed innovative (see next paragraph), and in the MediaPost piece only MTV [...]
Filed under: Digital Entertainment, Interoperability, Marketing, Mobile, Society & Culture, TV, The Marketing Industry, Trends | 1 Comment »
Posted on January 1, 2008 by Jason Heller
Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve been doing a lot of public speaking and agency training lately, and the one thing [...]
Filed under: Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: 2008 Predictions, Agencies, Agency Structure, Doubleclick, Google, mobile device, Social Media | 2 Comments »
Posted on December 20, 2007 by Jason Heller
Stories are hitting the web (including this one on WSJ) regarding developers’ frustration with Google’s new mobile platform, Android. As Google goes for the mobile jugular, the operating system, the early release of Android for developer review may have been a little too early and over ambitious. Google doesn’t have many check marks in the [...]
Filed under: Emerging Media, Mobile | Tagged: Android, Google, Mobile, Wireless | No Comments »
Posted on December 20, 2007 by Jason Heller
226 applications were submitted to the FCC to bid for the airwaves that will have been relinquished by the broadcast industry as it migrates completely to digital signals in 2009. As it turns out 170 of these bids were kicked back as incomplete. Apparently most of the bids come from holding companies and regional telecoms, [...]
Filed under: Emerging Media, Mobile | Tagged: 700Mhz, Auction, FCC, Mobile, Wireless | No Comments »
Posted on November 7, 2007 by Jason Heller
Something about the fact that Google’s movements continue to hit my radar screen both bothers me and enlightens me simultaneously. Merely one week after announcing OpenSocial, a Google driven collaboration to standardize a format for applications and widgets across major social networks, Google unveilsthe Open Handset Alliance, instantly shifting from a potential competitor of the [...]
Filed under: Emerging Media, Mobile, Trends | Tagged: , Android, Emerging Media, G-phone, Google, Mobile | No Comments »
Posted on October 6, 2007 by Jason Heller
“Disruptive”. The beloved term that labels some of the great technology, processes or businesses that displace or largely disrupt an existing market or industry. Google has earned this title on many levels, for many products and consumer behaviors that they have spawned. So when CEO Eric Schmidt states that the cellphone market is the largest growth opportunity for [...]
Filed under: Digital Entertainment, Emerging Media, Marketing, Mobile, Society & Culture, Trends | Tagged: G-phone, Google, Mobile marketing | 1 Comment »
