Posted on March 13, 2009 by Jason Heller
Yesterday I had the honor of being the emcee for two half day conferences, DigiDay Mobile & DigiDay Social. During hard economic times, the turnout for these conferences was actually almost shocking. I was amazed to see a standing room only crowd as early as 7:45am. This was the first mobile and social media conference [...]
Filed under: Conferences, Emerging Media, Events, Mobile, Social Media, Trends | Tagged: DigiDay, DigiDay Mobile, DigiDay Social, Mobile marketing, Social Media | Leave a Comment »
Posted on February 25, 2009 by Jason Heller
In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publishers accept 3rd party ad serving tags and bill off of the 3rd party numbers.
Can I get an “amen!”
Mobile 3rd party ad serving is still in [...]
Filed under: Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Mobile | Tagged: Accountability, Ad Serving, DART, Digital Agencies, Doubleclick, Mobile, OMD, Omnicom | 1 Comment »
Posted on January 14, 2009 by Jason Heller
Yesterday (and in some instances today, after the show aired) a significant number of AT&T subscribers received text messages promoting American Idol without opting in for the message. How did this happen? Well the only way it could happen – the one entity with access to the subscribers spammed us.
The SMS read: AT&T Free Msg: [...]
Filed under: Mobile, Standards | Tagged: American idol, American Idol Spam, AT&T Wireless, SMS, SMS Spam, Text Messaging | Leave a Comment »
Posted on October 10, 2008 by Jason Heller
While I often joke that next year has been the year for mobile marketing for the last three years, one of the real truths behind that statement has been the carriers clinging on to every ounce of control at the expense of the holistic ecosystem growth. Of course the other factors that contributed to this [...]
Filed under: Mobile | Tagged: Mobile Advertising\, Mobile marketing, SMS, Verizon, Wireless | Leave a Comment »
Posted on September 26, 2008 by Jason Heller
The short answer – I sure hope so! We need a universal standard and although it does not exist yet, ScanBuy seems to have the leg up on creating a global standard. They currently read both their proprietary code format as well as other QR codes. This doesn’t mean that they will monopolize the market, [...]
Filed under: Emerging Media, Mobile | Tagged: Mobile marketing, QR Codes, ScanBuy, ScanLife, Sprint | 1 Comment »
Posted on September 24, 2008 by Jason Heller
Marketers and agencies pay attention – the future of mobile is unfolding before our eyes, and it is important to understand the foundational building blocks of how this is all happening and what it means for us…
The industry’s been eager for the release of the first Android OS mobile device, which together with the cult-like [...]
Filed under: Emerging Media, Interoperability, Marketing, Mobile, Trends, Web2.0, Widgets | Tagged: Android, Google, Mobile marketing, T Mobile G1 | 1 Comment »
Posted on August 18, 2008 by Jason Heller
Under-the-radar chatter and credible rumors have been floating around out there regarding T-Mobile launching the first Android smart phone by the end of the year. To top that off, they are doing so on an HTC smart phone, codename DREAM, finally giving them some position in the higher-end smart phone market. For those of you who do not know what Android [...]
Filed under: Interoperability, Mobile, Open Source, Trends | Tagged: Android, Apple, Dream, Google, HTC, iPhone, T-Mobile | 4 Comments »
Posted on March 24, 2008 by Jason Heller
Federal Communications Commission (FCC) Chairman Kevin J. Martin today released additional information regarding the provisional winners in Auction 73 (the 700 MHz Auction). The Auction raised a record $19.592 billion, advanced new wireless open platform policies, created opportunities for new entrants and small businesses both nationwide and in rural markets.
But will it create real change? [...]
Filed under: Mobile | Tagged: 700 MHz, Auction, FCC, Mobile, Wireless | Leave a Comment »
