DigiDay Mobile & DigiDay Social Conferences

Yesterday I had the honor of being the emcee for two half day conferences, DigiDay Mobile & DigiDay Social. During hard economic times, the turnout for these conferences was actually almost shocking. I was amazed to see a standing room only crowd as early as 7:45am.  This was the first mobile and social media conference [...]

Throwning Down The Mobile 3rd Party Ad Serving Gauntlet

In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publishers accept 3rd party ad serving tags and bill off of the 3rd party numbers.
Can I get an “amen!”
Mobile 3rd party ad serving is still in [...]

In A World Of Evolving Standards, Bad Practice Is Still Obvious

Yesterday (and in some instances today, after the show aired) a significant number of AT&T subscribers received text messages promoting American Idol without opting in for the message. How did this happen? Well the only way it could happen – the one entity with access to the subscribers spammed us.
The SMS read: AT&T Free Msg: [...]

Verizon SMS Cost Increase Equals Big Impact For Marketers

While I often joke that next year has been the year for mobile marketing for the last three years, one of the real truths behind that statement has been the carriers clinging on to every ounce of control at the expense of the holistic ecosystem growth. Of course the other factors that contributed to this [...]

ScanBuy Comes to Samsung Mobile, Will It Move The QR Needle?

The short answer – I sure hope so! We need a universal standard and although it does not exist yet, ScanBuy  seems to have the leg up on creating a global standard. They currently read both their proprietary code format as well as other QR codes. This doesn’t mean that they will monopolize the market, [...]

App Store Meet Android Market

Marketers and agencies pay attention – the future of mobile is unfolding before our eyes, and it is important to understand the foundational building blocks of how this is all happening and what it means for us…
The industry’s been eager for the release of the first Android OS mobile device, which together with the cult-like [...]

Android Is Not Just A Dream, Well It Sort Of Is…

Under-the-radar chatter and credible rumors have been floating around out there regarding T-Mobile launching the first Android smart phone by the end of the year. To top that off, they are doing so on an HTC smart phone, codename DREAM, finally giving them some position in the higher-end smart phone market. For those of you who do not know what Android [...]

Micro-Blogging: Momentum, Trends, Critical Mass & Aggregation

Just when you thought it was safe to go back into the “real world”…micro blogging is here to take up even more of your “free time”, and it has become all the rage. Well, for some it has. Anyone spending time trying to hone a social media marketing strategy these days, is tackling an ever [...]

The Digital Blur is Taking Two Weeks Off – Twitter To The Rescue!

I’m headed off to Indonesia once again. The internet access in the remote area where I am traveling is incredibly painful and acts as a reminder of how dependent we are on high speed access. I finally figured out how to get Twitter to work while abroad (they have an international # to use versus a US based [...]

What Does The FCC Wireless Auction Really Mean? A Revolution? Doubtful…

Federal Communications Commission (FCC) Chairman Kevin J. Martin today released additional information regarding the provisional winners in Auction 73 (the 700 MHz Auction).  The Auction raised a record $19.592 billion, advanced new wireless open platform policies, created opportunities for new entrants and small businesses both nationwide and in rural markets.
But will it create real change? [...]