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File Under “It’s About Freakin’ Time”! Thank you IAB for taking a step towards automating one of the mundane tasks that should not exist in our industry any longer!Hopefully it is not a witch hunt to try and pin discrepancies on the 3rd party ad servers, which has been the case for many years.
Inefficiencies from [...]
Filed under: Ad Serving, Data Driven, Metrics & measurement | Tagged: Ad Servign Discrepancies, Ad Serving, IAB, Impression Exchange Solution | 2 Comments »
As many readers of this blog know, I often expose my inner media geek. Since leaving the agency world two years ago, I’ve had the opportunity to share all of the secret digital media sauce amassed throughout a carreer at the healm of an innovative, nimble and successful digital agency.
I now spend my time consulting other agencies and marketers, and [...]
Filed under: Agencies, Audience, Data Driven, Metrics & measurement, Standards, The Marketing Industry | Tagged: Digital Media, GRP, iGRP, Laredo Group, Online Advertising | 3 Comments »
In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publishers accept 3rd party ad serving tags and bill off of the 3rd party numbers.
Can I get an “amen!”
Mobile 3rd party ad serving is still in [...]
Filed under: Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Mobile | Tagged: Accountability, Ad Serving, DART, Digital Agencies, Doubleclick, Mobile, OMD, Omnicom | 1 Comment »
I could not agree more that the industry needs a new video standard. Amen to that. I interact with enough senior agency folks to know that we all want a new standard. So I’m not quite sure how the new effort from Publicis’ VivaKi launched without the collective support and participation of any of the [...]
Filed under: Ad Serving, Digital Video, Emerging Media, Interoperability, Metrics & measurement, Standards, TV, Trends | Tagged: Media Mix, Online video, The Pool, Vivaki | Leave a Comment »
I’ve been meaning to put the pen to paperkeyboard to blog on this one for a while now…
Have you started to feel overwhelmed by your growing social networks? We all have growing networks of friends and followers. Not only are our networks growing, but they are growing across multiple platforms – social networks, blogs, microblogs, video subscriptions, [...]
Filed under: Data Portability, Emerging Media, Interoperability, Metrics & measurement, Social Media, Society & Culture, Web2.0 | 2 Comments »
Another week – another slough of progressive announcements from the industry leading giant.
Google made two announcements this week, one focused for small businesses and one focused on large agencies.
Honing in on the huge market of small businesses that use AdWords for text only buys, Google released a tool that helps these clients quickly and easily [...]
Filed under: Datanomics, Interoperability, Metrics & measurement, Search, TV, The Marketing Industry, Trends | Tagged: Ad Words, GoogleTV, Goole TV, Search, Search & Display | Leave a Comment »
As Advertising Week wraps up, two things are clearer than ever. First – the data exchange business is more embraced than ever before and is alive and kicking. Second, the data exchange business has a target on its back…and the FTC is aiming right at it.
Cookies are good, data is good, relevancy is good. Lack [...]
Filed under: Ad Serving, Behavioral Targeting, Data Driven, Datanomics, Metrics & measurement, Society & Culture, The Marketing Industry | Tagged: Behavioral Targeting, BlueKai, Data Exchange, FTC, Network Advertising Initiative, Privacy, Yahoo Apt | 2 Comments »
I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that this would make for an interesting panel and hoped for some different perspectives and opinions [...]
Filed under: Ad Serving, Agencies, Behavioral Targeting, Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, Events, Metrics & measurement, Search, Social Media, The Marketing Industry, Trends | Tagged: OMMA Global NY | 1 Comment »
I promised more regarding the future standard of response campaign tracking via multiple attribution so here is the next, albeit short, installment. This post focuses a bit on the devil’s advocate position on the arbitrary nature of current multiple attribution protocol reporting.
I had a chance to speak with Doubleclick last week, who reminded me that [...]
Filed under: Ad Serving, Data Driven, Datanomics, Metrics & measurement, The Marketing Industry, Trends | Tagged: Ad Serving, Atlas, Doubleclick, Multiple Attribution Protocol, Tracking & Measurement | 1 Comment »
I am incredibly excited to discuss the first in a series of posts about the topic of the next generation of online media analytics.
Why is there a resounding silence and echo when I say that? Why is the industry not jumping at the opportunity to apply a more sophisticated model to our efforts?
Folks – this [...]
Filed under: Ad Serving, Data Driven, Datanomics, Metrics & measurement, Uncategorized | Tagged: Ad Serving, Analytics, Atlas, DART, Doubleclick, Engagement Mapping, Multiple Attribution Protocol | 3 Comments »
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