Posted on June 19, 2008 by Jason Heller
Very rarely do I comment on the writings of others in the marketing industry. This may be one of the first in the history of my blog (ok it’s not that long a history, but still). Then again, it’s very rare that I feel a piece that is equally as insightful as it is well [...]
Filed under: Metrics & measurement, Social Media, Society & Culture | Tagged: Conversation, Greater Internet F*ckwad Theory, John Gabriel, Monitoring, Social Media | No Comments »
Posted on May 29, 2008 by Jason Heller
This one’s been eating me up inside for a week or so. Did you catch the research report from the Pew Internet & American Life Project regarding the web’s influence on purchases?
Consumers were asked questions regarding their product research, shopping and purchasing habits and the results were analyzed and parsed based on four dimensions:
Search:How much people [...]
Filed under: E-commerce, Metrics & measurement, Research, Social Media, Society & Culture | Tagged: Influence, Pew, Research | 2 Comments »
Posted on March 20, 2008 by Jason Heller
I’m getting very frustrated at the hoopla that some privacy groups and legislators are creating over the issues surrounding behavioral targeting and the collection of online data in general.
How many times do we have to drill into their heads that the vast majority of online tracking is not personally identifiable and therefore does not [...]
Filed under: Content, Data Driven, Datanomics, Metrics & measurement, Society & Culture, The Marketing Industry | Tagged: Behavioral Targeting, Cookies, Data Collection, Datanomics, Privacy | No Comments »
Posted on January 14, 2008 by Jason Heller
Ever since rolling out the “proprietary Avenue A” ad-server (now known as Atlas), the aQuantive team has always been very aggressive about progressing the delivery and measurement of ads. After all, they did manage to become the #2 ad-server and were acquired by Microsoft for $6 billion. Their Mom’s are proud, trust me. They have [...]
Filed under: Behavioral Targeting, Data Driven, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Trends | Tagged: aQuantive, Microsoft | No Comments »
Posted on January 1, 2008 by Jason Heller
Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve been doing a lot of public speaking and agency training lately, and the one thing [...]
Filed under: Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: 2008 Predictions, Agencies, Agency Structure, Doubleclick, Google, mobile device, Social Media | 2 Comments »
Posted on December 18, 2007 by Jason Heller
What is a common media key performance indicator equivalent to generating 50,000 friends on MySpace or Facebook?1,000 Digg’s? 5,000 comments on YouTube? An SEO friendly Wikipedia entry? 10,000 widget feeds?
These are the new metrics of the social media age. If you are a traditional media planner or buyer (or client) still trying to wrap your head [...]
Filed under: Content, Data Driven, Emerging Media, Interoperability, Marketing, Metrics & measurement, Social Media, The Marketing Industry | Tagged: Engagement, GRP, Measurement, Metrics, Social Media | No Comments »
Posted on October 26, 2007 by Jason Heller
Putting together the pieces of Google’s cryptic releases of information is very much representative of the flow of small packets of information through the web itself, rendering in a clear ‘bigger picture’ once reaching the final culmination point.
Mediapost today reported about Google’s plans to release a cross-media dashboard - I mean - the holy grail of the data driven [...]
Filed under: Data Driven, Metrics & measurement, The Marketing Industry | Tagged: Dashboard, Google, Media | No Comments »
