Posted on June 23, 2008 by Jason Heller
As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why I started this blog - to focus on the blurring of media, marketing, creative & [...]
Filed under: Agencies, Datanomics, Emerging Media, Interoperability, Marketing, The Marketing Industry, Trends, Uncategorized | Tagged: Ad Agencies, agency, Agency Chaos, Chaos, Evolution, Fragmentation, Media | 1 Comment »
Posted on June 9, 2008 by Jason Heller
Just when you thought it was safe to go back into the “real world”…micro blogging is here to take up even more of your “free time”, and it has become all the rage. Well, for some it has. Anyone spending time trying to hone a social media marketing strategy these days, is tackling an ever [...]
Filed under: Emerging Media, Interoperability, Micro Blogging, Mobile, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, FriendFeed, Micro Blogging, Plurk, Pownce, SecondBrain, Tumblr, Twitter | 1 Comment »
Posted on May 2, 2008 by Jason Heller
MySpace launched their developer area earlier this year, and last month announced new tools for marketersto manage their branded pages. Up until now marketers have had to work with the creative team at MySpace and provide assets that were ultimately put together by MySpace. I’m seeing more and more social network integration deals across all of the [...]
Filed under: Interoperability, Open Source, Social Media, Web2.0, Widgets | Tagged: Applications, Developers, MySpace, Widgets | 1 Comment »
Posted on March 17, 2008 by Jason Heller
The media agency and holding company portfolio landscape is changing before our eyes.
I’ve said it many times before - the competitive necessity for agencies to offer a more complete suite of services, or collaborate to do so is paramount to the success of the agency and the clients they service. The shift of importance to [...]
Filed under: Agencies, Consolidation, Datanomics, Interoperability, The Marketing Industry, Trends | Tagged: Agencies, Competition, Data, Datnomics, Holding Companies | 1 Comment »
Posted on March 14, 2008 by Jason Heller
The semantic web, simply put, is a layer of information that describes web content itself, universally, so it can be be databased, integrated, networked and understood by different systems, in my humble opinion is part of the future of how we use the web, and how IP based extensions begin to make their way into [...]
Filed under: Data Driven, Datanomics, Interoperability, Search, Social Media, The Marketing Industry, Trends | Tagged: Search, Semantic Web, Yahoo | No Comments »
Posted on February 7, 2008 by Jason Heller
I admit it. I love widget advertising. It adds a social media element to rich media, and on a larger scale, it helps social media become better entrenched in the consumer’s online journey, versus existing only at destination points. With each jump in ad format quality, richness and interconnectedness to other systems are enhancing the [...]
Filed under: Interoperability, Rich Media, Social Media, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: Web 2.0, Web2.0, Widget Ads, Widget Advertising, Widgets | No Comments »
Posted on January 27, 2008 by Jason Heller
As social media becomes a household category for media buyers the wold over, the race to tap into the deep vaults of consumer data by publishers is intensifying. Google’s announcement last week that they are beta testing “demographic bidding” is a very interesting development with the future potential of leveraging various forms of consumer provided data. [...]
Filed under: Data Driven, Interoperability, Search, Social Media, Trends | Tagged: demographic bidding, Google | No Comments »
Posted on January 14, 2008 by Jason Heller
Ever since rolling out the “proprietary Avenue A” ad-server (now known as Atlas), the aQuantive team has always been very aggressive about progressing the delivery and measurement of ads. After all, they did manage to become the #2 ad-server and were acquired by Microsoft for $6 billion. Their Mom’s are proud, trust me. They have [...]
Filed under: Behavioral Targeting, Data Driven, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Trends | Tagged: aQuantive, Microsoft | No Comments »
Posted on January 10, 2008 by Jason Heller
When I read this piece in MediaPost today, something really interesting dawned on me…
First - The “new” L-Bar unit is a piece of real estate shaped in a reverse L (across bottom and down the right hand side) around the programming content. It’s being deemed innovative (see next paragraph), and in the MediaPost piece only MTV [...]
Filed under: Digital Entertainment, Interoperability, Marketing, Mobile, Society & Culture, TV, The Marketing Industry, Trends | 1 Comment »
Posted on January 1, 2008 by Jason Heller
Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve been doing a lot of public speaking and agency training lately, and the one thing [...]
Filed under: Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: 2008 Predictions, Agencies, Agency Structure, Doubleclick, Google, mobile device, Social Media | 2 Comments »
