Posted on April 22, 2009 by Jason Heller
Over the last couple of weeks Sprite (Coca Cola) launched an interesting reality-type program on YouTube called Green Eyed World, which will follow the nascent music career of a new artist, Katie Vogel, as she leaves her family in the UK and heads to the Big Apple, NYC. It’s typical reality format and also branded [...]
Filed under: Content, Data Portability, Digital Entertainment, Interoperability, Social Media, Trends, Web2.0 | Tagged: YouTube, Data Portability, Facebook Connect, Katie Vogel, Sprite, Coca Cola Europe, Green Eyed World | 1 Comment »
Posted on January 28, 2009 by Jason Heller
This is an article I wrote for MediaPost, published on Jan 26th
What an amazing moment in history we have witnessed.
I’m not referring to our first black president, the renewed hope for our deteriorating morale, nor the reclamation of our stature as a productive participant in the global society, but rather the precedent of such [...]
Filed under: Data Portability, Interoperability, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Brand Obama, MediaPost, Social Media, Social MEdia Marketing | 1 Comment »
Posted on January 24, 2009 by Jason Heller
I could not agree more that the industry needs a new video standard. Amen to that. I interact with enough senior agency folks to know that we all want a new standard. So I’m not quite sure how the new effort from Publicis’ VivaKi launched without the collective support and participation of any of the [...]
Filed under: Ad Serving, Digital Video, Emerging Media, Interoperability, Metrics & measurement, Standards, TV, Trends | Tagged: Media Mix, Online video, The Pool, Vivaki | Leave a Comment »
Posted on January 20, 2009 by Jason Heller
Jan 20, 2009. What an amazing moment in history. Our first black president, renewed hope for our deteriorating morale, and recuperation of our stature as a productive participant in the global society. Oh yeah – and the online coverage and engagement were astronomical.
Watching today’s history unfold for me was a unique experience. I had to [...]
Filed under: Data Portability, Digital Video, Interoperability, Social Media, Society & Culture, TV, Trends | Tagged: Data Portability, Facebook Connect, History, Obama, Social Media History | 2 Comments »
Posted on December 21, 2008 by Jason Heller
I’ve been meaning to put the pen to paperkeyboard to blog on this one for a while now…
Have you started to feel overwhelmed by your growing social networks? We all have growing networks of friends and followers. Not only are our networks growing, but they are growing across multiple platforms – social networks, blogs, microblogs, video subscriptions, [...]
Filed under: Data Portability, Emerging Media, Interoperability, Metrics & measurement, Social Media, Society & Culture, Web2.0 | 2 Comments »
Posted on December 2, 2008 by Jason Heller
Data Portability. No two words should make any publisher and marketer shiver more with anticipation about the potential of tapping into the power of the social graph and engaging more consumers in deeper ways. This may be the only way for many publishers to tap into the organic and exponential growth patterns of social media.
So [...]
Filed under: Data Driven, Data Portability, Datanomics, Interoperability, Social Media, Web2.0 | Tagged: Data Portability, Facebook Connect, Google Friend Connect, MySpace Data Availability | 1 Comment »
Posted on October 18, 2008 by Jason Heller
Another week – another slough of progressive announcements from the industry leading giant.
Google made two announcements this week, one focused for small businesses and one focused on large agencies.
Honing in on the huge market of small businesses that use AdWords for text only buys, Google released a tool that helps these clients quickly and easily [...]
Filed under: Datanomics, Interoperability, Metrics & measurement, Search, TV, The Marketing Industry, Trends | Tagged: Ad Words, GoogleTV, Goole TV, Search, Search & Display | Leave a Comment »
Posted on September 24, 2008 by Jason Heller
Marketers and agencies pay attention – the future of mobile is unfolding before our eyes, and it is important to understand the foundational building blocks of how this is all happening and what it means for us…
The industry’s been eager for the release of the first Android OS mobile device, which together with the cult-like [...]
Filed under: Emerging Media, Interoperability, Marketing, Mobile, Trends, Web2.0, Widgets | Tagged: Android, Google, Mobile marketing, T Mobile G1 | 1 Comment »
Posted on September 15, 2008 by Jason Heller
No acronym brings more digirati and open source advocates to their knees than “DRM” (digital rights management). However, we do live in a world where consumers’ digital content habits are increasing and the ability to buy once and play anywhere on any device, and in any format, (interoperability) still seems to elude us.
A potential standard [...]
Filed under: Content, Digital Entertainment, Digital Video, Interoperability, Trends | Tagged: DECE, Digital Content, Digital Entertainment Content Ecosystem | Leave a Comment »
Posted on September 14, 2008 by Jason Heller
As many of you know I’m a double agent - 2 parts digital media exec and 1 part budding professional photographer. So you can imagine how excited I was last month when Nikon made the really smart move of executing an immersive product launch for the D90 together with Chase Jarvis, the photographer who was [...]
Filed under: Content, Digital Video, Interoperability, PR, Social Media, The Marketing Industry, Trends | Tagged: Blogging, Chase Jarvis, D90, Nikon, Photography, Video, Video Blog | Leave a Comment »
