Posted on June 23, 2008 by Jason Heller
As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why I started this blog - to focus on the blurring of media, marketing, creative & [...]
Filed under: Agencies, Datanomics, Emerging Media, Interoperability, Marketing, The Marketing Industry, Trends, Uncategorized | Tagged: Ad Agencies, agency, Agency Chaos, Chaos, Evolution, Fragmentation, Media | 1 Comment »
Posted on June 9, 2008 by Jason Heller
Just when you thought it was safe to go back into the “real world”…micro blogging is here to take up even more of your “free time”, and it has become all the rage. Well, for some it has. Anyone spending time trying to hone a social media marketing strategy these days, is tackling an ever [...]
Filed under: Emerging Media, Interoperability, Micro Blogging, Mobile, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, FriendFeed, Micro Blogging, Plurk, Pownce, SecondBrain, Tumblr, Twitter | 1 Comment »
Posted on June 5, 2008 by Jason Heller
“We want to do something in MySpace”, “What about Facebook?”, “We need to do a viral campaign”, “What the hell is Twitter anyway?”. These questions are asked by marketers, and answers pondered by agencies industry wide daily. Thankfully “Our CEO asked if we should experiement in Second Life” has waned over the last year (just [...]
Filed under: Emerging Media, Marketing, Social Media, The Marketing Industry, Trends, Web2.0 | Tagged: Social Media, Social Networks, Web2.0 | 1 Comment »
Posted on April 27, 2008 by Jason Heller
I really wanted to come back with a bang after taking a month off from posting to the blog (sorry! it was a necessity). I was in Indonesia and a few days in Singapore mixing a little business and pleasure. Although the mobile market out there is incredibly interesting, unfortunately sometimes interest access in Indonesia [...]
Filed under: Emerging Media, Society & Culture, The Marketing Industry, Trends | Tagged: China, Economy | No Comments »
Posted on March 13, 2008 by Jason Heller
Ok, I’m back after taking a few weeks off the blog. Hated to do that, but my crazy schedule made it necessary. It’s sometimes hard to live a busy and successful life and still find time to blog about what’s going on…I do what I can!
I also wish I was kicking back in with [...]
Filed under: Conferences, Emerging Media, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0 | Tagged: Conferences, Facebook, Micro Blogging, Sarah Lacy, SxSW, Twitter, Zuckerberg | No Comments »
Posted on February 8, 2008 by Jason Heller
Watch out world - I had to do it. There’s a newly created new-marketing/business term coming our way. Actually, the dynamics behind the concept have been at play for some time now, so it was just a matter of time before someone articulated it as a one word addition to our growing lexicon.
First, [...]
Filed under: Agencies, Datanomics, Emerging Media, Marketing, Mobile, The Marketing Industry, Trends | Tagged: Agencies, Datanomics, econometrics | 7 Comments »
Posted on January 31, 2008 by Jason Heller
The NY Times reported yesterday that Subway is suing Quiznos and SpikeTV/iFilm for financial and punitive damages resulting from a consumer generated video contest. The theme of the contest is Quiznos vs Subway. Harmless enough you’d think, considering the history of advertising rivalries such as the Pepsi challenge and others. I watched a bunch of [...]
Filed under: Digital Video, Emerging Media, Marketing, Social Media, The Marketing Industry, Web2.0 | Tagged: CGM, Consumer Generated Media, Quiznos, Subways | No Comments »
Posted on January 22, 2008 by Jason Heller
Update: the following was published in MediaPost on Jan 28, 2008.
In the spirit of keeping to the theme of the blurring lines between media, marketing and technology, I’d like to focus on the impact of the blur on agencies. I’ll provide a continuing commentary on “the state of the advertising agency” - the evolution [...]
Filed under: Agencies, Emerging Media, The Marketing Industry, Trends, Web2.0 | Tagged: Agencies, agency, Consolidation, evolving, Martin Sorrell, Progress, structure, WPP | 1 Comment »
Posted on January 14, 2008 by Jason Heller
Ever since rolling out the “proprietary Avenue A” ad-server (now known as Atlas), the aQuantive team has always been very aggressive about progressing the delivery and measurement of ads. After all, they did manage to become the #2 ad-server and were acquired by Microsoft for $6 billion. Their Mom’s are proud, trust me. They have [...]
Filed under: Behavioral Targeting, Data Driven, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Trends | Tagged: aQuantive, Microsoft | No Comments »
Posted on January 13, 2008 by Jason Heller
I guess you can just file this one under interesting, unless you are actively marketing in China…
A had to do a double take when I first read the MediaPost headline last week - “China’s Youku Approaches YouTube Territory, Surpasses 100 Million Daily Mark“. In one year the site went from zero to 12 million users [...]
Filed under: China, Digital Video, Emerging Media, Social Media, Society & Culture, Web2.0 | Tagged: China, Video Sharing, Youku.com, YouTube | 1 Comment »
