Is Addressable TV Advertising Finally Here?

Posted on March 31, 2009 by Jason Heller

Adjectives sound familiar?
Two years ago former Carat CEO David Verklin left the media agency to become CEO of Canoe Ventures, a company that has a sole focus of making television advertising addressable, engaging and interactive.
Canoe has been working with MSO’s around the country and Cable Labs , the non-profit research and development consortium of cable [...]

Filed under: Emerging Media, Standards, TV, The Marketing Industry, iTV | Tagged: , , , | 1 Comment »

DigiDay Mobile & DigiDay Social Conferences

Posted on March 13, 2009 by Jason Heller

Yesterday I had the honor of being the emcee for two half day conferences, DigiDay Mobile & DigiDay Social. During hard economic times, the turnout for these conferences was actually almost shocking. I was amazed to see a standing room only crowd as early as 7:45am.  This was the first mobile and social media conference [...]

Filed under: Conferences, Emerging Media, Events, Mobile, Social Media, Trends | Tagged: , , , , | Leave a Comment »

Buyer & Seller Collaboration “The Pool” Aims To Create New Online Video Standards

Posted on January 24, 2009 by Jason Heller

I could not agree more that the industry needs a new video standard. Amen to that. I interact with enough senior agency folks to know that we all want a new standard. So I’m not quite sure how the new effort from Publicis’ VivaKi launched without the collective support and participation of any of the [...]

Filed under: Ad Serving, Digital Video, Emerging Media, Interoperability, Metrics & measurement, Standards, TV, Trends | Tagged: , , , | Leave a Comment »

Just How Far Can We Push The Dunbar Number?

Posted on December 21, 2008 by Jason Heller

I’ve been meaning to put the pen to paperkeyboard to blog on this one for a while now…
Have you started to feel overwhelmed by your growing social networks? We all have growing networks of friends and followers. Not only are our networks growing, but they are growing across multiple platforms – social networks, blogs, microblogs, video subscriptions, [...]

Filed under: Data Portability, Emerging Media, Interoperability, Metrics & measurement, Social Media, Society & Culture, Web2.0 | 2 Comments »

Google Extends Reach Into Games

Posted on October 8, 2008 by Jason Heller

Yesterday Google revealed some new information on the beta testing they have been doing with in-game advertising. Apparently the beta was conducted with Sprint, Sony & eSurance.  include video, sponsorships & integration and extend into social gaming, which means even on MySpace & Facebook. The new foray into delivering in-game ads is described as an [...]

Filed under: Emerging Media, Gaming, The Marketing Industry, Trends | Tagged: , , | Leave a Comment »

ScanBuy Comes to Samsung Mobile, Will It Move The QR Needle?

Posted on September 26, 2008 by Jason Heller

The short answer – I sure hope so! We need a universal standard and although it does not exist yet, ScanBuy  seems to have the leg up on creating a global standard. They currently read both their proprietary code format as well as other QR codes. This doesn’t mean that they will monopolize the market, [...]

Filed under: Emerging Media, Mobile | Tagged: , , , , | 1 Comment »

App Store Meet Android Market

Posted on September 24, 2008 by Jason Heller

Marketers and agencies pay attention – the future of mobile is unfolding before our eyes, and it is important to understand the foundational building blocks of how this is all happening and what it means for us…
The industry’s been eager for the release of the first Android OS mobile device, which together with the cult-like [...]

Filed under: Emerging Media, Interoperability, Marketing, Mobile, Trends, Web2.0, Widgets | Tagged: , , , | 1 Comment »

Facebook Embraces Video, While NBC Quarantines It

Posted on August 17, 2008 by Jason Heller

I could have easily titled this post “A tale of two platforms – the old and the new”…
Have you been following the online Olympics buzz? NBC has been incredibly restrictive about where & when their 2,200 hours of video content will live online. To make matters more interesting, the video player on NBCOlympics.com requires Microsoft’s [...]

Filed under: China, Content, Digital Entertainment, Digital Video, Emerging Media, Social Media, Society & Culture, TV, The Marketing Industry, Trends, Web2.0 | Tagged: , , , , , | 2 Comments »

Digital Marketing Round-Up

Posted on July 7, 2008 by Jason Heller

I decided to add a new posting format to TheDigitalBlur.  The “Digital Marketing Round-Up” will be posted around the end of each month and will be a  combination of short thoughts on issues that I feel will have a big impact on us marketers in the not so distant future. This ranges from acquisitions to  [...]

Filed under: Agencies, Consolidation, Content, Data Driven, Datanomics, Emerging Media, Metrics & measurement, Round Up, Search, Semantic Web, Social Media, TV, The Marketing Industry, Trends, Web2.0 | Tagged: , , , , , , , , , , | 1 Comment »

Agency Chaos (In case you were living under a rock…or just needed one thrown at you)

Posted on June 23, 2008 by Jason Heller

As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why I started this blog – to focus on the blurring of media, marketing, creative & [...]

Filed under: Agencies, Datanomics, Emerging Media, Interoperability, Marketing, The Marketing Industry, Trends, Uncategorized | Tagged: , , , , , , | 1 Comment »

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