Drinking The Old School Kool Aid (or, “Pew Said What?”)

Posted on May 29, 2008 by Jason Heller

This one’s been eating me up inside for a week or so. Did you catch the research report from the Pew Internet & American Life Project regarding the web’s influence on purchases?
Consumers were asked questions regarding their product research, shopping and purchasing habits and the results were analyzed and parsed based on four dimensions: 

Search:How much people [...]

Filed under: E-commerce, Metrics & measurement, Research, Social Media, Society & Culture | Tagged: , , | 2 Comments »

High Gas Prices Driving Consumers Toward Online Shopping & President Bush’s Magic Wand

Posted on May 3, 2008 by Jason Heller

Do you have an ecommerce component to your business? Are you leveraging the recent hike in gas prices to drive more online sales?
According to a report issued last week by iCongo, one third (33 percent) of online U.S. adults indicated they are more likely to shop online rather than in-person at a store due to [...]

Filed under: E-commerce, Society & Culture, Trends | Tagged: , | No Comments »

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