Posted on June 16, 2009 by Jason Heller
Many of my readers may already be aware of my life outside of the digital marketing industry. As publisher of a burgeoning niche digital media business, I have been experiencing the other side of the proverbial coin – producing and curating content, providing rich consumer experiences, developing a loyal audience, and managing a practical revenue [...]
Filed under: Digital Video, Society & Culture, Trends, Viral Marketing | 1 Comment »
Posted on March 16, 2009 by Jason Heller
For those who are wondering why I am writing about the TV industry today, the annual TV upfronts is an important event that affects the entire media ecosystem, and ignoring the largest macro-economic event in the media industry is not a wise move.
For anyone who has worked for a major marketer, media agency or [...]
Filed under: Digital Video, Standards, TV, The Marketing Industry, Trends | Tagged: 2009 Upfronts, Media Upfronts, TV Upfronts | 1 Comment »
Posted on January 24, 2009 by Jason Heller
I could not agree more that the industry needs a new video standard. Amen to that. I interact with enough senior agency folks to know that we all want a new standard. So I’m not quite sure how the new effort from Publicis’ VivaKi launched without the collective support and participation of any of the [...]
Filed under: Ad Serving, Digital Video, Emerging Media, Interoperability, Metrics & measurement, Standards, TV, Trends | Tagged: Media Mix, Online video, The Pool, Vivaki | Leave a Comment »
Posted on January 20, 2009 by Jason Heller
Jan 20, 2009. What an amazing moment in history. Our first black president, renewed hope for our deteriorating morale, and recuperation of our stature as a productive participant in the global society. Oh yeah – and the online coverage and engagement were astronomical.
Watching today’s history unfold for me was a unique experience. I had to [...]
Filed under: Data Portability, Digital Video, Interoperability, Social Media, Society & Culture, TV, Trends | Tagged: Data Portability, Facebook Connect, History, Obama, Social Media History | 2 Comments »
Posted on October 14, 2008 by Jason Heller
It was no surprise to see AdAge today run a piece about YouTube’s potential as a search powerhouse. In August, YouTube’s search volume surpassed that of Yahoo, the number two search engine – that’s search volume – actual search queries – pretty amazing when you think about it.
While search accounts for the lion’s share of [...]
Filed under: Content, Digital Entertainment, Digital Video, Search, Trends | Tagged: YouTube, Video Advertising, YouTUbe Advertising, Google ads | Leave a Comment »
Posted on September 25, 2008 by Jason Heller
The TV spots weren’t thrilling me, but this longer piece of content is pretty damn funny! I was beginning to doubt Crispin Porter on the whole Gates/Seinfeld thing until I saw this. Coupled with the Mac-counter image campaign, which includes a consumer collaboration running in Times Square, I’m thinking that I owe the campaign a [...]
Filed under: Digital Entertainment, Digital Video, Marketing | Tagged: Microsoft, I'm a PC | 2 Comments »
Posted on September 19, 2008 by Jason Heller
I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that this would make for an interesting panel and hoped for some different perspectives and opinions [...]
Filed under: Ad Serving, Agencies, Behavioral Targeting, Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, Events, Metrics & measurement, Search, Social Media, The Marketing Industry, Trends | Tagged: OMMA Global NY | 1 Comment »
Posted on September 16, 2008 by Jason Heller
Ok, from the title of this post I assume I need to tell a few of you to get you minds out of the gutter!
Now on to my point – First TheWB.com launched a pretty much fully baked in-content video search function, now YouTube is taking the first step towards interactive video, albeit a baby [...]
Filed under: Content, Digital Entertainment, Digital Video, Social Media, Trends, Web2.0 | Tagged: Digital Video, Digital Media, YouTube, Valsartdiary.com, Online video advertising, YouTUbe Advertising | 1 Comment »
Posted on September 15, 2008 by Jason Heller
No acronym brings more digirati and open source advocates to their knees than “DRM” (digital rights management). However, we do live in a world where consumers’ digital content habits are increasing and the ability to buy once and play anywhere on any device, and in any format, (interoperability) still seems to elude us.
A potential standard [...]
Filed under: Content, Digital Entertainment, Digital Video, Interoperability, Trends | Tagged: DECE, Digital Content, Digital Entertainment Content Ecosystem | Leave a Comment »
Posted on September 14, 2008 by Jason Heller
As many of you know I’m a double agent - 2 parts digital media exec and 1 part budding professional photographer. So you can imagine how excited I was last month when Nikon made the really smart move of executing an immersive product launch for the D90 together with Chase Jarvis, the photographer who was [...]
Filed under: Content, Digital Video, Interoperability, PR, Social Media, The Marketing Industry, Trends | Tagged: Blogging, Chase Jarvis, D90, Nikon, Photography, Video, Video Blog | Leave a Comment »
