Posted on March 27, 2008 by Jason Heller
This is from my MediaPost column published today…
I WANT TO MAKE A bold prediction: TV on the Internet.
The siloing of online and TV audiences will never work the way networks expect for three simple reasons.
1) The innate difference in consumer viewing habits of short term versus long form content as it relates to the [...]
Filed under: Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, TV, The Marketing Industry, Trends | Tagged: TV on the internet | 1 Comment »
Posted on February 6, 2008 by Jason Heller
Microsoft adCenter Labs unveiled some new technologies this week during their annual demo of future technologies.
I’ve been eagerly following the developments of ‘Surface’, the interactive …well…surface computer. However, Surface is a while away from being part of my daily life, and it’s far too early to even discuss the marketing implications, so I digress…
More practical [...]
Filed under: Content, Data Driven, Digital Entertainment, Digital Video, Search, The Marketing Industry, Trends | Tagged: Digital Video, Microsoft, Speech to text, Video Advertising | 2 Comments »
Posted on January 31, 2008 by Jason Heller
The NY Times reported yesterday that Subway is suing Quiznos and SpikeTV/iFilm for financial and punitive damages resulting from a consumer generated video contest. The theme of the contest is Quiznos vs Subway. Harmless enough you’d think, considering the history of advertising rivalries such as the Pepsi challenge and others. I watched a bunch of [...]
Filed under: Digital Video, Emerging Media, Marketing, Social Media, The Marketing Industry, Web2.0 | Tagged: CGM, Consumer Generated Media, Quiznos, Subways | No Comments »
Posted on January 29, 2008 by Jason Heller
As I slaved away on my laptop this evening, I totally spaced out and missed the State of the Union Address. Bush antics aside (I actually heard the speech was pretty good), I really wanted to see the speech. So now at 11:20pm I went online assuming that the speech would be streamed in its entirety [...]
Filed under: Digital Video, TV | Tagged: State of the Union, TV and Internet | 1 Comment »
Posted on January 14, 2008 by Jason Heller
Ever since rolling out the “proprietary Avenue A” ad-server (now known as Atlas), the aQuantive team has always been very aggressive about progressing the delivery and measurement of ads. After all, they did manage to become the #2 ad-server and were acquired by Microsoft for $6 billion. Their Mom’s are proud, trust me. They have [...]
Filed under: Behavioral Targeting, Data Driven, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Trends | Tagged: aQuantive, Microsoft | No Comments »
Posted on January 13, 2008 by Jason Heller
I guess you can just file this one under interesting, unless you are actively marketing in China…
A had to do a double take when I first read the MediaPost headline last week - “China’s Youku Approaches YouTube Territory, Surpasses 100 Million Daily Mark“. In one year the site went from zero to 12 million users [...]
Filed under: China, Digital Video, Emerging Media, Social Media, Society & Culture, Web2.0 | Tagged: China, Video Sharing, Youku.com, YouTube | 1 Comment »
Posted on January 1, 2008 by Jason Heller
Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve been doing a lot of public speaking and agency training lately, and the one thing [...]
Filed under: Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: 2008 Predictions, Agencies, Agency Structure, Doubleclick, Google, mobile device, Social Media | 2 Comments »
Posted on October 21, 2007 by Jason Heller
In a move that seems somewhat of a not-so-well-thought-out knee jerk reaction to market conditions, Viacom announced that it will be posting 13,000 ad supported clips from the “Daily Show with Jon Stewart”, previously the most popular Viacom video content on YouTube (along with the “Colbert Report”). Jon Stewart & Steven Colbert have embraced the [...]
Filed under: Content, Digital Entertainment, Digital Video, Emerging Media, Marketing, The Marketing Industry, Trends | Tagged: Content, Copyrights, Digital Video, Online video, Viacom, YouTube | No Comments »
Posted on October 17, 2007 by Jason Heller
I for one, would love to be a fly on the wall at the potentially precedent setting YouTube/Viacom court hearings. The $1billion dollar case can change or empower an entire industry, or in fact several industries, ranging from traditional to new media and entertainment companies large and small.
To put it in perspective, one must remember that [...]
Filed under: Content, Digital Entertainment, Digital Video, Emerging Media, Society & Culture | Tagged: Copyrights, Digital Entertainment, Innovation, Progress, Viacom, YouTube | No Comments »
Posted on October 1, 2007 by Jason Heller
I usually don’t wax on about specific products because they usually don’t reflect the bigger changes happening in consumer-behavior-land. (Ok, so I’ve mentioned Twitter before - the maybe it’s genius, maybe it’s the dumbest thing ever technology, but I guess to a degree even Twitter does reflect the changing media ecosystem.)
However, Mike Rosner of Eye [...]
Filed under: Digital Video, Emerging Media, Interoperability, Marketing, Rich Media, Social Media, Trends, Widgets | Tagged: Digital Content Mobility, Eye Wonder, Interoperability, Social Media, Social Wonder, ZRich Media | 1 Comment »
