Posted on March 27, 2008 by Jason Heller
This is from my MediaPost column published today…
I WANT TO MAKE A bold prediction: TV on the Internet.
The siloing of online and TV audiences will never work the way networks expect for three simple reasons.
1) The innate difference in consumer viewing habits of short term versus long form content as it relates to the [...]
Filed under: Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, TV, The Marketing Industry, Trends | Tagged: TV on the internet | 1 Comment »
Posted on February 6, 2008 by Jason Heller
Microsoft adCenter Labs unveiled some new technologies this week during their annual demo of future technologies.
I’ve been eagerly following the developments of ‘Surface’, the interactive …well…surface computer. However, Surface is a while away from being part of my daily life, and it’s far too early to even discuss the marketing implications, so I digress…
More practical [...]
Filed under: Content, Data Driven, Digital Entertainment, Digital Video, Search, The Marketing Industry, Trends | Tagged: Digital Video, Microsoft, Speech to text, Video Advertising | 2 Comments »
Posted on January 10, 2008 by Jason Heller
When I read this piece in MediaPost today, something really interesting dawned on me…
First - The “new” L-Bar unit is a piece of real estate shaped in a reverse L (across bottom and down the right hand side) around the programming content. It’s being deemed innovative (see next paragraph), and in the MediaPost piece only MTV [...]
Filed under: Digital Entertainment, Interoperability, Marketing, Mobile, Society & Culture, TV, The Marketing Industry, Trends | 1 Comment »
Posted on January 1, 2008 by Jason Heller
Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve been doing a lot of public speaking and agency training lately, and the one thing [...]
Filed under: Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: 2008 Predictions, Agencies, Agency Structure, Doubleclick, Google, mobile device, Social Media | 2 Comments »
Posted on December 27, 2007 by Jason Heller
I read something the other day that totally boggled my mind. In a NY Times article from Dec 22, it was reported that the World Trade Organization ruled that “the Caribbean nation of Antigua won the right to violate copyright protections on goods like films and music from the United States — an award worth [...]
Filed under: Digital Entertainment, Society & Culture | Tagged: Antigua, Digital Piracy, World Trade Organization, WTO | No Comments »
Posted on November 9, 2007 by Jason Heller
The big budget, made-for-web series Quarterlife premiers this Sunday. You have to “tune-in” to MySpace to watch it. Point your browsers to MySpace on Sunday night to see the first web series to potentially be picked up by a major network. An ironic twist to a week when TV writers are on strike throughout hollywood.
The [...]
Filed under: Content, Digital Entertainment, The Marketing Industry, Trends | Tagged: Convergence, Entertainment, Networks, Online video, Quarterlife, Studios | No Comments »
Posted on October 21, 2007 by Jason Heller
In a move that seems somewhat of a not-so-well-thought-out knee jerk reaction to market conditions, Viacom announced that it will be posting 13,000 ad supported clips from the “Daily Show with Jon Stewart”, previously the most popular Viacom video content on YouTube (along with the “Colbert Report”). Jon Stewart & Steven Colbert have embraced the [...]
Filed under: Content, Digital Entertainment, Digital Video, Emerging Media, Marketing, The Marketing Industry, Trends | Tagged: Content, Copyrights, Digital Video, Online video, Viacom, YouTube | No Comments »
Posted on October 17, 2007 by Jason Heller
I for one, would love to be a fly on the wall at the potentially precedent setting YouTube/Viacom court hearings. The $1billion dollar case can change or empower an entire industry, or in fact several industries, ranging from traditional to new media and entertainment companies large and small.
To put it in perspective, one must remember that [...]
Filed under: Content, Digital Entertainment, Digital Video, Emerging Media, Society & Culture | Tagged: Copyrights, Digital Entertainment, Innovation, Progress, Viacom, YouTube | No Comments »
Posted on October 6, 2007 by Jason Heller
“Disruptive”. The beloved term that labels some of the great technology, processes or businesses that displace or largely disrupt an existing market or industry. Google has earned this title on many levels, for many products and consumer behaviors that they have spawned. So when CEO Eric Schmidt states that the cellphone market is the largest growth opportunity for [...]
Filed under: Digital Entertainment, Emerging Media, Marketing, Mobile, Society & Culture, Trends | Tagged: G-phone, Google, Mobile marketing | 1 Comment »
Posted on October 1, 2007 by Jason Heller
There’s a lot of data out there that supports the fact that consumers have A.D.D. when it comes to consuming video content online. Today’s ‘YouTube generation’ of consumers want bite size chunks of content versus the long-form content consumed on television.
Don’t get me wrong - consumers are watching long form video online as well, but [...]
Filed under: Content, Digital Entertainment, Digital Video, The Marketing Industry | Tagged: CBS, Eyelab, Multiple screens, Online video, TV | No Comments »
