Posted on April 22, 2009 by Jason Heller
Over the last couple of weeks Sprite (Coca Cola) launched an interesting reality-type program on YouTube called Green Eyed World, which will follow the nascent music career of a new artist, Katie Vogel, as she leaves her family in the UK and heads to the Big Apple, NYC. It’s typical reality format and also branded [...]
Filed under: Content, Data Portability, Digital Entertainment, Interoperability, Social Media, Trends, Web2.0 | Tagged: YouTube, Data Portability, Facebook Connect, Katie Vogel, Sprite, Coca Cola Europe, Green Eyed World | 1 Comment »
Posted on October 14, 2008 by Jason Heller
It was no surprise to see AdAge today run a piece about YouTube’s potential as a search powerhouse. In August, YouTube’s search volume surpassed that of Yahoo, the number two search engine – that’s search volume – actual search queries – pretty amazing when you think about it.
While search accounts for the lion’s share of [...]
Filed under: Content, Digital Entertainment, Digital Video, Search, Trends | Tagged: YouTube, Video Advertising, YouTUbe Advertising, Google ads | Leave a Comment »
Posted on September 25, 2008 by Jason Heller
The TV spots weren’t thrilling me, but this longer piece of content is pretty damn funny! I was beginning to doubt Crispin Porter on the whole Gates/Seinfeld thing until I saw this. Coupled with the Mac-counter image campaign, which includes a consumer collaboration running in Times Square, I’m thinking that I owe the campaign a [...]
Filed under: Digital Entertainment, Digital Video, Marketing | Tagged: Microsoft, I'm a PC | 2 Comments »
Posted on September 19, 2008 by Jason Heller
I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that this would make for an interesting panel and hoped for some different perspectives and opinions [...]
Filed under: Ad Serving, Agencies, Behavioral Targeting, Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, Events, Metrics & measurement, Search, Social Media, The Marketing Industry, Trends | Tagged: OMMA Global NY | 1 Comment »
Posted on September 16, 2008 by Jason Heller
Ok, from the title of this post I assume I need to tell a few of you to get you minds out of the gutter!
Now on to my point – First TheWB.com launched a pretty much fully baked in-content video search function, now YouTube is taking the first step towards interactive video, albeit a baby [...]
Filed under: Content, Digital Entertainment, Digital Video, Social Media, Trends, Web2.0 | Tagged: Digital Video, Digital Media, YouTube, Valsartdiary.com, Online video advertising, YouTUbe Advertising | 1 Comment »
Posted on September 15, 2008 by Jason Heller
No acronym brings more digirati and open source advocates to their knees than “DRM” (digital rights management). However, we do live in a world where consumers’ digital content habits are increasing and the ability to buy once and play anywhere on any device, and in any format, (interoperability) still seems to elude us.
A potential standard [...]
Filed under: Content, Digital Entertainment, Digital Video, Interoperability, Trends | Tagged: DECE, Digital Content, Digital Entertainment Content Ecosystem | Leave a Comment »
Posted on September 8, 2008 by Jason Heller
I just received my Hulu.com newsletter and was pretty excited to read that NBC will be experimenting with some of their line-up, which will be premiering online a week before television. That’s right, the next experiment from a major broadcast network and an effort to bolster online video ad revenue is “web first” – a [...]
Filed under: Content, Data Driven, Digital Entertainment, Digital Video, TV | Tagged: Online video, Hulu.com, TV Online, The WB, TheWB.com, WBlender, Mashup | 1 Comment »
Posted on August 27, 2008 by Jason Heller
Yes that’s right, Warner Brothers revives The WB brand and launches TheWB.com as an online video hub poised to compete with Hulu.com (my favorite time killer when sitting in a plane on the runway on delayed flights). Actually Warner Brothers call it “a premium, ad-supported, video-on-demand, interactive and personalized network”.
The site is aimed at the [...]
Filed under: Content, Digital Entertainment, Digital Video, TV, The Marketing Industry, Trends | 1 Comment »
Posted on August 17, 2008 by Jason Heller
I could have easily titled this post “A tale of two platforms – the old and the new”…
Have you been following the online Olympics buzz? NBC has been incredibly restrictive about where & when their 2,200 hours of video content will live online. To make matters more interesting, the video player on NBCOlympics.com requires Microsoft’s [...]
Filed under: China, Content, Digital Entertainment, Digital Video, Emerging Media, Social Media, Society & Culture, TV, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, NBC, NBCOlympics.com, Olympics, Online video, Video | 2 Comments »
Posted on March 27, 2008 by Jason Heller
This is from my MediaPost column published today…
I WANT TO MAKE A bold prediction: TV on the Internet.
The siloing of online and TV audiences will never work the way networks expect for three simple reasons.
1) The innate difference in consumer viewing habits of short term versus long form content as it relates to the [...]
Filed under: Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, TV, The Marketing Industry, Trends | Tagged: TV on the internet | 1 Comment »
