Stop Trying To Reach A Captive Audience And Start Speaking To A Captivated Consumer

This is from my MediaPost column published today…
I WANT TO MAKE A bold prediction: TV on the Internet.
The siloing of online and TV audiences will never work the way networks expect for three simple reasons.
1) The innate difference in consumer viewing habits of short term versus long form content as it relates to the [...]

The Future of Video is Audio … (Text Actually)

Microsoft adCenter Labs unveiled some new technologies this week during their annual demo of future technologies.
I’ve been eagerly following the developments of ‘Surface’, the interactive …well…surface computer. However, Surface is a while away from being part of my daily life, and it’s far too early to even discuss the marketing implications, so I digress…
More practical [...]

Why Should Digital Marketers Care About the “L-Bar” TV Unit

When I read this piece in MediaPost today, something really interesting dawned on me…
First - The “new” L-Bar unit is a piece of real estate shaped in a reverse L (across bottom and down the right hand side) around the programming content.  It’s being deemed innovative (see next paragraph), and in the MediaPost piece only MTV [...]

8 Predictions for 2008 - You Know I Had To Do It…

Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve been doing a lot of public speaking and agency training lately, and the one thing [...]

Winning a Right to Piracy? Huh?

I read something the other day that totally boggled my mind. In a NY Times article from Dec 22, it was reported that the World Trade Organization ruled that “the Caribbean nation of Antigua won the right to violate copyright protections on goods like films and music from the United States — an award worth [...]

“Tune in” to MySpace: Quarterlife Premiers Sunday

The big budget, made-for-web series Quarterlife premiers this Sunday.  You have to “tune-in” to MySpace to watch it. Point your browsers to MySpace on Sunday night to see the first web series to potentially be picked up by a major network. An ironic twist to a week when TV writers are on strike throughout hollywood.
The [...]

Viacom Enters The Online Video Distribution Game

In a move that seems somewhat of a not-so-well-thought-out knee jerk reaction to market conditions, Viacom announced that it will be posting 13,000 ad supported clips from the “Daily Show with Jon Stewart”, previously the most popular Viacom video content on YouTube (along with the “Colbert Report”). Jon Stewart & Steven Colbert have embraced the [...]

The Revolution Will be Automated

I for one, would love to be a fly on the wall at the potentially precedent setting YouTube/Viacom court hearings. The $1billion dollar case can change or empower an entire industry, or in fact several industries, ranging from traditional to new media and entertainment companies large and small.
To put it in perspective, one must remember that [...]

The Mobile Land Grab

“Disruptive”. The beloved term that labels some of the great technology, processes or businesses that displace or largely disrupt an existing market or industry. Google has earned this title on many levels, for many products and consumer behaviors that they have spawned.  So when CEO Eric Schmidt states that the cellphone market is the largest growth opportunity for [...]

Eyelab: CBS Digital Production Studio Caters to Consumers’ Online A.D.D.

There’s a lot of data out there that supports the fact that consumers have A.D.D. when it comes to consuming video content online. Today’s ‘YouTube generation’ of consumers want bite size chunks of content versus the long-form content consumed on television.
Don’t get me wrong - consumers are watching long form video online as well, but [...]