Posted on June 23, 2008 by Jason Heller
As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why I started this blog - to focus on the blurring of media, marketing, creative & [...]
Filed under: Agencies, Datanomics, Emerging Media, Interoperability, Marketing, The Marketing Industry, Trends, Uncategorized | Tagged: Ad Agencies, agency, Agency Chaos, Chaos, Evolution, Fragmentation, Media | 1 Comment »
Posted on May 2, 2008 by Jason Heller
Google TV is now out of Betaand pulicly accessible.
Although not embraced to the degree they expected during the beta itself (my old agency’s TV buyers scratched their heads at it), this does offer the potential to create a marketplace similar to that of search, although the media dynamics are altogether different and the inventory is [...]
Filed under: Agencies, Consolidation, Datanomics, TV, The Marketing Industry, Trends, Uncategorized | Tagged: Agencies, Collaboration, Coopetition, Google TV | No Comments »
Posted on May 1, 2008 by Jason Heller
Agencies are further recognizing the need for a new model, but still haven’t done much but talk about it. The AAAA’s leadership conference kicked off last week and the NY Times even covered the bold statements from the speakers. I’ll just pull a few quotes from the piece:
“Strap on your seat belts,” “All these challenges [...]
Filed under: Agencies, Datanomics, Social Media, The Marketing Industry, Trends | Tagged: AAAA, Agencies | No Comments »
Posted on March 27, 2008 by Jason Heller
This is from my MediaPost column published today…
I WANT TO MAKE A bold prediction: TV on the Internet.
The siloing of online and TV audiences will never work the way networks expect for three simple reasons.
1) The innate difference in consumer viewing habits of short term versus long form content as it relates to the [...]
Filed under: Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, TV, The Marketing Industry, Trends | Tagged: TV on the internet | 1 Comment »
Posted on March 20, 2008 by Jason Heller
I’m getting very frustrated at the hoopla that some privacy groups and legislators are creating over the issues surrounding behavioral targeting and the collection of online data in general.
How many times do we have to drill into their heads that the vast majority of online tracking is not personally identifiable and therefore does not [...]
Filed under: Content, Data Driven, Datanomics, Metrics & measurement, Society & Culture, The Marketing Industry | Tagged: Behavioral Targeting, Cookies, Data Collection, Datanomics, Privacy | No Comments »
Posted on March 17, 2008 by Jason Heller
The media agency and holding company portfolio landscape is changing before our eyes.
I’ve said it many times before - the competitive necessity for agencies to offer a more complete suite of services, or collaborate to do so is paramount to the success of the agency and the clients they service. The shift of importance to [...]
Filed under: Agencies, Consolidation, Datanomics, Interoperability, The Marketing Industry, Trends | Tagged: Agencies, Competition, Data, Datnomics, Holding Companies | 1 Comment »
Posted on March 14, 2008 by Jason Heller
The semantic web, simply put, is a layer of information that describes web content itself, universally, so it can be be databased, integrated, networked and understood by different systems, in my humble opinion is part of the future of how we use the web, and how IP based extensions begin to make their way into [...]
Filed under: Data Driven, Datanomics, Interoperability, Search, Social Media, The Marketing Industry, Trends | Tagged: Search, Semantic Web, Yahoo | No Comments »
Posted on March 13, 2008 by Jason Heller
Variety (of all sources) reports today that “ The European Commission has approved the French government’s offer of €99 million ($153 million) in state aid to the team hoping to create a European rival to Google”.
This move is aimed at giving European companies a helping hand in competing with the mainly US-based globally dominant media/tech [...]
Filed under: Datanomics, Search, Society & Culture, TV, The Marketing Industry, Trends | Tagged: France, Google | No Comments »
Posted on February 8, 2008 by Jason Heller
Watch out world - I had to do it. There’s a newly created new-marketing/business term coming our way. Actually, the dynamics behind the concept have been at play for some time now, so it was just a matter of time before someone articulated it as a one word addition to our growing lexicon.
First, [...]
Filed under: Agencies, Datanomics, Emerging Media, Marketing, Mobile, The Marketing Industry, Trends | Tagged: Agencies, Datanomics, econometrics | 7 Comments »
