Posted on February 25, 2009 by Jason Heller
In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publishers accept 3rd party ad serving tags and bill off of the 3rd party numbers.
Can I get an “amen!”
Mobile 3rd party ad serving is still in [...]
Filed under: Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Mobile | Tagged: Accountability, Ad Serving, DART, Digital Agencies, Doubleclick, Mobile, OMD, Omnicom | 1 Comment »
Posted on December 2, 2008 by Jason Heller
Data Portability. No two words should make any publisher and marketer shiver more with anticipation about the potential of tapping into the power of the social graph and engaging more consumers in deeper ways. This may be the only way for many publishers to tap into the organic and exponential growth patterns of social media.
So [...]
Filed under: Data Driven, Data Portability, Datanomics, Interoperability, Social Media, Web2.0 | Tagged: Data Portability, Facebook Connect, Google Friend Connect, MySpace Data Availability | 1 Comment »
Posted on November 7, 2008 by Jason Heller
Today was Media Post’s first iteration of a conference specifically focused on the topic of ad networks. (OMMA Ad Nets) I moderated a panel entitled “”Buyers Place Their Bets: Are Networks Living Up to Their Hype?” (details on the panel at the end of this post).
You know, sometimes one can get caught up in the [...]
Filed under: Ad Networks, Agencies, Behavioral Targeting, Conferences, Data Driven, Datanomics, Trends | Tagged: Ad Networks, Digital Media, OMMA, OMMA Ad Nets, Online Advertising | Leave a Comment »
Posted on October 31, 2008 by Jason Heller
For years the digital media industry has been plagued by the ironic amount of paper pushing and inefficiency that should not exist in a “digital” industry. From the RFP process, to planning, to billing reconciliation, we have had an exhorbinant amount of high labor/low value work being handled by highly paid staff who we would [...]
Filed under: Ad Serving, Agencies, Datanomics, Standards, The Marketing Industry, Trends | Tagged: IAB, Online Advertising, Standards, Guidelines | 2 Comments »
Posted on October 18, 2008 by Jason Heller
Another week – another slough of progressive announcements from the industry leading giant.
Google made two announcements this week, one focused for small businesses and one focused on large agencies.
Honing in on the huge market of small businesses that use AdWords for text only buys, Google released a tool that helps these clients quickly and easily [...]
Filed under: Datanomics, Interoperability, Metrics & measurement, Search, TV, The Marketing Industry, Trends | Tagged: Ad Words, GoogleTV, Goole TV, Search, Search & Display | Leave a Comment »
Posted on October 13, 2008 by Jason Heller
Of course the power behind social media is not the advertising options, but rather the ability to monitor, learn from and connect with consumers. However, there are plenty of advertising opportunities as well, and each focuses on tapping into the social graph to create relevancy.
After months in beta, MySpace finally officially rolled out the MyAds [...]
Filed under: Data Driven, Datanomics, Social Media, The Marketing Industry, Trends | Tagged: MyAds, Mysapce, Social Media, Social MEdia Marketing, Social Network Advertising, Social Networks | Leave a Comment »
Posted on September 25, 2008 by Jason Heller
As Advertising Week wraps up, two things are clearer than ever. First – the data exchange business is more embraced than ever before and is alive and kicking. Second, the data exchange business has a target on its back…and the FTC is aiming right at it.
Cookies are good, data is good, relevancy is good. Lack [...]
Filed under: Ad Serving, Behavioral Targeting, Data Driven, Datanomics, Metrics & measurement, Society & Culture, The Marketing Industry | Tagged: Behavioral Targeting, BlueKai, Data Exchange, FTC, Network Advertising Initiative, Privacy, Yahoo Apt | 2 Comments »
Posted on September 19, 2008 by Jason Heller
I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that this would make for an interesting panel and hoped for some different perspectives and opinions [...]
Filed under: Ad Serving, Agencies, Behavioral Targeting, Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, Events, Metrics & measurement, Search, Social Media, The Marketing Industry, Trends | Tagged: OMMA Global NY | 1 Comment »
Posted on September 7, 2008 by Jason Heller
This has been an interesting week in the quiet “browser war” that has been slowly emanating over the last few years. The leader of the pack, by a good margin, is still Microsoft’s Internet Explorer, followed by Firefox, and the Safari Mac browser. New to the foray is Google’s Chrome browser, launched this week to [...]
Filed under: Data Driven, Datanomics, The Marketing Industry | Tagged: Chrome, Google, Google Chrome, IE8, In-Private, Privacy | 8 Comments »
Posted on August 25, 2008 by Jason Heller
As someone who follows the digital agency world very closely, and the former CEO of an agency that once was in talks with Avenue A about an acquisition – my hats (because I wear multiple of course) go off to the agency for becoming the recipe of legend. After arguably becoming the most powerful stand [...]
Filed under: Agencies, Consolidation, Datanomics, The Marketing Industry, Uncategorized | Tagged: Ad Agency, aQuantive, Avenue A, Digital Agency, Microsoft, WPP | Leave a Comment »
