Posted on May 4, 2009 by Jason Heller
File Under “It’s About Freakin’ Time”! Thank you IAB for taking a step towards automating one of the mundane tasks that should not exist in our industry any longer!Hopefully it is not a witch hunt to try and pin discrepancies on the 3rd party ad servers, which has been the case for many years.
Inefficiencies from [...]
Filed under: Ad Serving, Data Driven, Metrics & measurement | Tagged: Ad Servign Discrepancies, Ad Serving, IAB, Impression Exchange Solution | 2 Comments »
Posted on April 29, 2009 by Jason Heller
As many readers of this blog know, I often expose my inner media geek. Since leaving the agency world two years ago, I’ve had the opportunity to share all of the secret digital media sauce amassed throughout a carreer at the healm of an innovative, nimble and successful digital agency.
I now spend my time consulting other agencies and marketers, and [...]
Filed under: Agencies, Audience, Data Driven, Metrics & measurement, Standards, The Marketing Industry | Tagged: Digital Media, GRP, iGRP, Laredo Group, Online Advertising | 3 Comments »
Posted on February 25, 2009 by Jason Heller
In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publishers accept 3rd party ad serving tags and bill off of the 3rd party numbers.
Can I get an “amen!”
Mobile 3rd party ad serving is still in [...]
Filed under: Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Mobile | Tagged: Accountability, Ad Serving, DART, Digital Agencies, Doubleclick, Mobile, OMD, Omnicom | 1 Comment »
Posted on December 2, 2008 by Jason Heller
Data Portability. No two words should make any publisher and marketer shiver more with anticipation about the potential of tapping into the power of the social graph and engaging more consumers in deeper ways. This may be the only way for many publishers to tap into the organic and exponential growth patterns of social media.
So [...]
Filed under: Data Driven, Data Portability, Datanomics, Interoperability, Social Media, Web2.0 | Tagged: Data Portability, Facebook Connect, Google Friend Connect, MySpace Data Availability | 1 Comment »
Posted on November 7, 2008 by Jason Heller
Today was Media Post’s first iteration of a conference specifically focused on the topic of ad networks. (OMMA Ad Nets) I moderated a panel entitled “”Buyers Place Their Bets: Are Networks Living Up to Their Hype?” (details on the panel at the end of this post).
You know, sometimes one can get caught up in the [...]
Filed under: Ad Networks, Agencies, Behavioral Targeting, Conferences, Data Driven, Datanomics, Trends | Tagged: Ad Networks, Digital Media, OMMA, OMMA Ad Nets, Online Advertising | Leave a Comment »
Posted on October 13, 2008 by Jason Heller
Of course the power behind social media is not the advertising options, but rather the ability to monitor, learn from and connect with consumers. However, there are plenty of advertising opportunities as well, and each focuses on tapping into the social graph to create relevancy.
After months in beta, MySpace finally officially rolled out the MyAds [...]
Filed under: Data Driven, Datanomics, Social Media, The Marketing Industry, Trends | Tagged: MyAds, Mysapce, Social Media, Social MEdia Marketing, Social Network Advertising, Social Networks | Leave a Comment »
Posted on September 25, 2008 by Jason Heller
As Advertising Week wraps up, two things are clearer than ever. First – the data exchange business is more embraced than ever before and is alive and kicking. Second, the data exchange business has a target on its back…and the FTC is aiming right at it.
Cookies are good, data is good, relevancy is good. Lack [...]
Filed under: Ad Serving, Behavioral Targeting, Data Driven, Datanomics, Metrics & measurement, Society & Culture, The Marketing Industry | Tagged: Behavioral Targeting, BlueKai, Data Exchange, FTC, Network Advertising Initiative, Privacy, Yahoo Apt | 2 Comments »
Posted on September 19, 2008 by Jason Heller
I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that this would make for an interesting panel and hoped for some different perspectives and opinions [...]
Filed under: Ad Serving, Agencies, Behavioral Targeting, Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, Events, Metrics & measurement, Search, Social Media, The Marketing Industry, Trends | Tagged: OMMA Global NY | 1 Comment »
Posted on September 8, 2008 by Jason Heller
I just received my Hulu.com newsletter and was pretty excited to read that NBC will be experimenting with some of their line-up, which will be premiering online a week before television. That’s right, the next experiment from a major broadcast network and an effort to bolster online video ad revenue is “web first” – a [...]
Filed under: Content, Data Driven, Digital Entertainment, Digital Video, TV | Tagged: Online video, Hulu.com, TV Online, The WB, TheWB.com, WBlender, Mashup | 1 Comment »
Posted on September 7, 2008 by Jason Heller
This has been an interesting week in the quiet “browser war” that has been slowly emanating over the last few years. The leader of the pack, by a good margin, is still Microsoft’s Internet Explorer, followed by Firefox, and the Safari Mac browser. New to the foray is Google’s Chrome browser, launched this week to [...]
Filed under: Data Driven, Datanomics, The Marketing Industry | Tagged: Chrome, Google, Google Chrome, IE8, In-Private, Privacy | 8 Comments »
