Posted on March 27, 2008 by Jason Heller
This is from my MediaPost column published today…
I WANT TO MAKE A bold prediction: TV on the Internet.
The siloing of online and TV audiences will never work the way networks expect for three simple reasons.
1) The innate difference in consumer viewing habits of short term versus long form content as it relates to the [...]
Filed under: Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, TV, The Marketing Industry, Trends | Tagged: TV on the internet | 1 Comment »
Posted on March 20, 2008 by Jason Heller
I’m getting very frustrated at the hoopla that some privacy groups and legislators are creating over the issues surrounding behavioral targeting and the collection of online data in general.
How many times do we have to drill into their heads that the vast majority of online tracking is not personally identifiable and therefore does not [...]
Filed under: Content, Data Driven, Datanomics, Metrics & measurement, Society & Culture, The Marketing Industry | Tagged: Behavioral Targeting, Cookies, Data Collection, Datanomics, Privacy | No Comments »
Posted on March 14, 2008 by Jason Heller
The semantic web, simply put, is a layer of information that describes web content itself, universally, so it can be be databased, integrated, networked and understood by different systems, in my humble opinion is part of the future of how we use the web, and how IP based extensions begin to make their way into [...]
Filed under: Data Driven, Datanomics, Interoperability, Search, Social Media, The Marketing Industry, Trends | Tagged: Search, Semantic Web, Yahoo | No Comments »
Posted on February 6, 2008 by Jason Heller
Microsoft adCenter Labs unveiled some new technologies this week during their annual demo of future technologies.
I’ve been eagerly following the developments of ‘Surface’, the interactive …well…surface computer. However, Surface is a while away from being part of my daily life, and it’s far too early to even discuss the marketing implications, so I digress…
More practical [...]
Filed under: Content, Data Driven, Digital Entertainment, Digital Video, Search, The Marketing Industry, Trends | Tagged: Digital Video, Microsoft, Speech to text, Video Advertising | 2 Comments »
Posted on January 27, 2008 by Jason Heller
As social media becomes a household category for media buyers the wold over, the race to tap into the deep vaults of consumer data by publishers is intensifying. Google’s announcement last week that they are beta testing “demographic bidding” is a very interesting development with the future potential of leveraging various forms of consumer provided data. [...]
Filed under: Data Driven, Interoperability, Search, Social Media, Trends | Tagged: demographic bidding, Google | No Comments »
Posted on January 14, 2008 by Jason Heller
Ever since rolling out the “proprietary Avenue A” ad-server (now known as Atlas), the aQuantive team has always been very aggressive about progressing the delivery and measurement of ads. After all, they did manage to become the #2 ad-server and were acquired by Microsoft for $6 billion. Their Mom’s are proud, trust me. They have [...]
Filed under: Behavioral Targeting, Data Driven, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Trends | Tagged: aQuantive, Microsoft | No Comments »
Posted on January 1, 2008 by Jason Heller
Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve been doing a lot of public speaking and agency training lately, and the one thing [...]
Filed under: Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: 2008 Predictions, Agencies, Agency Structure, Doubleclick, Google, mobile device, Social Media | 2 Comments »
Posted on December 18, 2007 by Jason Heller
What is a common media key performance indicator equivalent to generating 50,000 friends on MySpace or Facebook?1,000 Digg’s? 5,000 comments on YouTube? An SEO friendly Wikipedia entry? 10,000 widget feeds?
These are the new metrics of the social media age. If you are a traditional media planner or buyer (or client) still trying to wrap your head [...]
Filed under: Content, Data Driven, Emerging Media, Interoperability, Marketing, Metrics & measurement, Social Media, The Marketing Industry | Tagged: Engagement, GRP, Measurement, Metrics, Social Media | No Comments »
Posted on November 9, 2007 by Jason Heller
With a current valuation hovering north of $15 billion, Facebook’s positioning to back into that valuation will be an interesting unfolding of events, beginning with this week’s big announcement to agencies in New York. Facebook kicked off the beginning of a series of marketing opportunities that will either fly or flop. The social networks have [...]
Filed under: Behavioral Targeting, Data Driven, Social Media, Trends | Tagged: Beacon, Facebook, MySpace, Social Media, Social Networks, SocialAds | No Comments »
Posted on October 26, 2007 by Jason Heller
Putting together the pieces of Google’s cryptic releases of information is very much representative of the flow of small packets of information through the web itself, rendering in a clear ‘bigger picture’ once reaching the final culmination point.
Mediapost today reported about Google’s plans to release a cross-media dashboard - I mean - the holy grail of the data driven [...]
Filed under: Data Driven, Metrics & measurement, The Marketing Industry | Tagged: Dashboard, Google, Media | No Comments »
