Posted on June 18, 2008 by Jason Heller
Just a quick update on the AP fiasco…
The AP actually wants bloggers to pay for quoting as few as five words. This war on bloggers and “fair use” is going to get uglier before it gets resolved. The AP is really shaking up the blogosphere. There are ten’s of thousands of outraged posts about the [...]
Filed under: Content | Tagged: AP, Associated Press, Bloggers, Blogosphere, Copyrights, Fair Use | No Comments »
Posted on June 17, 2008 by Jason Heller
Over the last few days, the Associated Press has caused quite a stir in the blogosphere, strong arming bloggers for doing what they do best - promoting other content, and then back peddling in apology mode after the repercussions reverberated through the blogosphere. Since Friday they have went from “Say hello to my little friend”, to [...]
Filed under: Content | Tagged: AP, Associated Press, Bloggers, Blogging, Blogosphere, Bully, Copyrights, Fair Use | No Comments »
Posted on March 27, 2008 by Jason Heller
This is from my MediaPost column published today…
I WANT TO MAKE A bold prediction: TV on the Internet.
The siloing of online and TV audiences will never work the way networks expect for three simple reasons.
1) The innate difference in consumer viewing habits of short term versus long form content as it relates to the [...]
Filed under: Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, TV, The Marketing Industry, Trends | Tagged: TV on the internet | 1 Comment »
Posted on March 20, 2008 by Jason Heller
I’m getting very frustrated at the hoopla that some privacy groups and legislators are creating over the issues surrounding behavioral targeting and the collection of online data in general.
How many times do we have to drill into their heads that the vast majority of online tracking is not personally identifiable and therefore does not [...]
Filed under: Content, Data Driven, Datanomics, Metrics & measurement, Society & Culture, The Marketing Industry | Tagged: Behavioral Targeting, Cookies, Data Collection, Datanomics, Privacy | No Comments »
Posted on February 6, 2008 by Jason Heller
Microsoft adCenter Labs unveiled some new technologies this week during their annual demo of future technologies.
I’ve been eagerly following the developments of ‘Surface’, the interactive …well…surface computer. However, Surface is a while away from being part of my daily life, and it’s far too early to even discuss the marketing implications, so I digress…
More practical [...]
Filed under: Content, Data Driven, Digital Entertainment, Digital Video, Search, The Marketing Industry, Trends | Tagged: Digital Video, Microsoft, Speech to text, Video Advertising | 2 Comments »
Posted on January 1, 2008 by Jason Heller
Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve been doing a lot of public speaking and agency training lately, and the one thing [...]
Filed under: Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: 2008 Predictions, Agencies, Agency Structure, Doubleclick, Google, mobile device, Social Media | 2 Comments »
Posted on December 19, 2007 by Jason Heller
Attention Web2.0 evangelists and all marketers large and small…The buzz about the potential (or impending) sale of the largest social bookmark brand, Digg, has picked up this week as VentureBeat and TechCrunch covered the news of Allen & Company’s engagement to shop the social media darling. Rumors and intuition all lead to Digg being [...]
Filed under: Consolidation, Content, Emerging Media, Interoperability, Social Media, Web2.0 | Tagged: Consolidation, Digg, Social Bookmark, Social Media, Web 2.0 | No Comments »
Posted on December 18, 2007 by Jason Heller
What is a common media key performance indicator equivalent to generating 50,000 friends on MySpace or Facebook?1,000 Digg’s? 5,000 comments on YouTube? An SEO friendly Wikipedia entry? 10,000 widget feeds?
These are the new metrics of the social media age. If you are a traditional media planner or buyer (or client) still trying to wrap your head [...]
Filed under: Content, Data Driven, Emerging Media, Interoperability, Marketing, Metrics & measurement, Social Media, The Marketing Industry | Tagged: Engagement, GRP, Measurement, Metrics, Social Media | No Comments »
Posted on November 9, 2007 by Jason Heller
The big budget, made-for-web series Quarterlife premiers this Sunday. You have to “tune-in” to MySpace to watch it. Point your browsers to MySpace on Sunday night to see the first web series to potentially be picked up by a major network. An ironic twist to a week when TV writers are on strike throughout hollywood.
The [...]
Filed under: Content, Digital Entertainment, The Marketing Industry, Trends | Tagged: Convergence, Entertainment, Networks, Online video, Quarterlife, Studios | No Comments »
Posted on November 1, 2007 by Jason Heller
In a move that “Facebook’s” Facebook, and in the true spirit of an open source world, Google announced a collaboration with many of the leading social networks including LinkedIn, hi5, Friendster, Plaxo,Ning, and their own Okurt, to adopt the [Google driven] OpenSocial standard for applications and widgets.
The NY Times reports “A person briefed on the plans said the [...]
Filed under: Content, Interoperability, Social Media, Trends, Widgets | Tagged: Google, OpenSocial, Social Media, Social Networks | No Comments »
