Posted on April 22, 2009 by Jason Heller
Over the last couple of weeks Sprite (Coca Cola) launched an interesting reality-type program on YouTube called Green Eyed World, which will follow the nascent music career of a new artist, Katie Vogel, as she leaves her family in the UK and heads to the Big Apple, NYC. It’s typical reality format and also branded [...]
Filed under: Content, Data Portability, Digital Entertainment, Interoperability, Social Media, Trends, Web2.0 | Tagged: YouTube, Data Portability, Facebook Connect, Katie Vogel, Sprite, Coca Cola Europe, Green Eyed World | 1 Comment »
Posted on December 19, 2008 by Jason Heller
Via the JasonHeller.com blog
Many readers of this particular blog may not be aware of my dual lifestyle. One part marketing maven, one part commercial photographer and adventurer. Today is one of the rare times where my two lives have come together (well, at least I’ve found an angle to make it relevant to the digital [...]
Filed under: Consolidation, Content, Photography, Trends | Tagged: Media Consolidation, Niche Media, Print Media, Scuba Diving, Sport Diver | 2 Comments »
Posted on October 14, 2008 by Jason Heller
It was no surprise to see AdAge today run a piece about YouTube’s potential as a search powerhouse. In August, YouTube’s search volume surpassed that of Yahoo, the number two search engine – that’s search volume – actual search queries – pretty amazing when you think about it.
While search accounts for the lion’s share of [...]
Filed under: Content, Digital Entertainment, Digital Video, Search, Trends | Tagged: YouTube, Video Advertising, YouTUbe Advertising, Google ads | Leave a Comment »
Posted on September 19, 2008 by Jason Heller
I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that this would make for an interesting panel and hoped for some different perspectives and opinions [...]
Filed under: Ad Serving, Agencies, Behavioral Targeting, Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, Events, Metrics & measurement, Search, Social Media, The Marketing Industry, Trends | Tagged: OMMA Global NY | 1 Comment »
Posted on September 16, 2008 by Jason Heller
Ok, from the title of this post I assume I need to tell a few of you to get you minds out of the gutter!
Now on to my point – First TheWB.com launched a pretty much fully baked in-content video search function, now YouTube is taking the first step towards interactive video, albeit a baby [...]
Filed under: Content, Digital Entertainment, Digital Video, Social Media, Trends, Web2.0 | Tagged: Digital Video, Digital Media, YouTube, Valsartdiary.com, Online video advertising, YouTUbe Advertising | 1 Comment »
Posted on September 15, 2008 by Jason Heller
No acronym brings more digirati and open source advocates to their knees than “DRM” (digital rights management). However, we do live in a world where consumers’ digital content habits are increasing and the ability to buy once and play anywhere on any device, and in any format, (interoperability) still seems to elude us.
A potential standard [...]
Filed under: Content, Digital Entertainment, Digital Video, Interoperability, Trends | Tagged: DECE, Digital Content, Digital Entertainment Content Ecosystem | Leave a Comment »
Posted on September 14, 2008 by Jason Heller
As many of you know I’m a double agent - 2 parts digital media exec and 1 part budding professional photographer. So you can imagine how excited I was last month when Nikon made the really smart move of executing an immersive product launch for the D90 together with Chase Jarvis, the photographer who was [...]
Filed under: Content, Digital Video, Interoperability, PR, Social Media, The Marketing Industry, Trends | Tagged: Blogging, Chase Jarvis, D90, Nikon, Photography, Video, Video Blog | Leave a Comment »
Posted on September 8, 2008 by Jason Heller
I just received my Hulu.com newsletter and was pretty excited to read that NBC will be experimenting with some of their line-up, which will be premiering online a week before television. That’s right, the next experiment from a major broadcast network and an effort to bolster online video ad revenue is “web first” – a [...]
Filed under: Content, Data Driven, Digital Entertainment, Digital Video, TV | Tagged: Online video, Hulu.com, TV Online, The WB, TheWB.com, WBlender, Mashup | 1 Comment »
Posted on August 27, 2008 by Jason Heller
Yes that’s right, Warner Brothers revives The WB brand and launches TheWB.com as an online video hub poised to compete with Hulu.com (my favorite time killer when sitting in a plane on the runway on delayed flights). Actually Warner Brothers call it “a premium, ad-supported, video-on-demand, interactive and personalized network”.
The site is aimed at the [...]
Filed under: Content, Digital Entertainment, Digital Video, TV, The Marketing Industry, Trends | 1 Comment »
Posted on August 17, 2008 by Jason Heller
I could have easily titled this post “A tale of two platforms – the old and the new”…
Have you been following the online Olympics buzz? NBC has been incredibly restrictive about where & when their 2,200 hours of video content will live online. To make matters more interesting, the video player on NBCOlympics.com requires Microsoft’s [...]
Filed under: China, Content, Digital Entertainment, Digital Video, Emerging Media, Social Media, Society & Culture, TV, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, NBC, NBCOlympics.com, Olympics, Online video, Video | 2 Comments »
