Posted on May 2, 2008 by Jason Heller
Google TV is now out of Betaand pulicly accessible.
Although not embraced to the degree they expected during the beta itself (my old agency’s TV buyers scratched their heads at it), this does offer the potential to create a marketplace similar to that of search, although the media dynamics are altogether different and the inventory is [...]
Filed under: Agencies, Consolidation, Datanomics, TV, The Marketing Industry, Trends, Uncategorized | Tagged: Agencies, Collaboration, Coopetition, Google TV | No Comments »
Posted on March 17, 2008 by Jason Heller
The media agency and holding company portfolio landscape is changing before our eyes.
I’ve said it many times before - the competitive necessity for agencies to offer a more complete suite of services, or collaborate to do so is paramount to the success of the agency and the clients they service. The shift of importance to [...]
Filed under: Agencies, Consolidation, Datanomics, Interoperability, The Marketing Industry, Trends | Tagged: Agencies, Competition, Data, Datnomics, Holding Companies | 1 Comment »
Posted on February 1, 2008 by Jason Heller
I woke up today wishing I never sold me Yahoo stock. Microsoft made a $44 billion dollar bid to acquire Yahoo, the equivalent of a 60%+ premium over the current share price. Ok, reflecting on my day trading days aside - this is a huge announcement!
Should the deal be accepted and pass FTC regulatory scrutiny, [...]
Filed under: Agencies, Consolidation, Marketing, The Marketing Industry, Trends | Tagged: aQuantive, Brian McAndrews, Consolidation, Microsoft, Yahoo | No Comments »
Posted on January 1, 2008 by Jason Heller
Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve been doing a lot of public speaking and agency training lately, and the one thing [...]
Filed under: Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: 2008 Predictions, Agencies, Agency Structure, Doubleclick, Google, mobile device, Social Media | 2 Comments »
Posted on December 20, 2007 by Jason Heller
I just received an alert from CNN Money that the FTC approved the Doubleclick/Google deal 4-1. It was FTC Commissioner Pamela Jones Harbour who objected to the merger and stated ‘because I make alternate predictions about where this market is heading, and the transformative role the combined Google/DoubleClick will play if the [...]
Filed under: Consolidation, The Marketing Industry | Tagged: , Doubleclick, Google | No Comments »
Posted on December 19, 2007 by Jason Heller
Attention Web2.0 evangelists and all marketers large and small…The buzz about the potential (or impending) sale of the largest social bookmark brand, Digg, has picked up this week as VentureBeat and TechCrunch covered the news of Allen & Company’s engagement to shop the social media darling. Rumors and intuition all lead to Digg being [...]
Filed under: Consolidation, Content, Emerging Media, Interoperability, Social Media, Web2.0 | Tagged: Consolidation, Digg, Social Bookmark, Social Media, Web 2.0 | No Comments »
Posted on October 25, 2007 by Jason Heller
Microsoft is definitely succeeding in positioning itslef in a manner equally as blurred as the lines between media and technology themselves. No different than arch-rival Google. This move however, pegs the valuation of Facebook at over $15billion, a number that may represent the strategic value of the investment that was won in a bid against both Yahoo and Google rather than [...]
Filed under: Consolidation, Data Driven, Emerging Media, Social Media, Society & Culture, The Marketing Industry, Trends | Tagged: Acquisition, advertising, Data Driven, Facebook, Microsoft, Social Network | No Comments »
Posted on October 9, 2007 by Jason Heller
In a move that continues to reinforce the power of web2.0, social media, citizen journalism, consumer involvement, or whatever other descriptor you’d like to add to the list, MSNBC (itself a successful joint venture between Microsoft and NBC) acquired social media darling Newsvine. As media and technology continue to merge, this seems like a smart acquisition [...]
Filed under: Consolidation, Content, Emerging Media, Marketing, Social Media, The Marketing Industry | Tagged: Digital Media, MSNBC, Newsvine, Social Media | No Comments »
