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Via the JasonHeller.com blog
Many readers of this particular blog may not be aware of my dual lifestyle. One part marketing maven, one part commercial photographer and adventurer. Today is one of the rare times where my two lives have come together (well, at least I’ve found an angle to make it relevant to the digital [...]
Filed under: Consolidation, Content, Photography, Trends | Tagged: Media Consolidation, Niche Media, Print Media, Scuba Diving, Sport Diver | 2 Comments »
As the shift of strategy development and stewardship continues to move into the realm of the media agencies, IPG has launched a group to manage and oversee all of the media services groups within the holding company. This move gives IPG the equivalent of WPP’s GroupM, a hub that creates efficiency through resource and information [...]
Filed under: Agencies, Consolidation, Datanomics, The Marketing Industry, Trends | Tagged: Agencies, Agency Services, Interpublic, IPG, Media Brands | Leave a Comment »
Google TV is now out of Betaand pulicly accessible.
Although not embraced to the degree they expected during the beta itself (my old agency’s TV buyers scratched their heads at it), this does offer the potential to create a marketplace similar to that of search, although the media dynamics are altogether different and the inventory is [...]
Filed under: Agencies, Consolidation, Datanomics, TV, The Marketing Industry, Trends, Uncategorized | Tagged: Agencies, Collaboration, Coopetition, Google TV | Leave a Comment »
The media agency and holding company portfolio landscape is changing before our eyes.
I’ve said it many times before – the competitive necessity for agencies to offer a more complete suite of services, or collaborate to do so is paramount to the success of the agency and the clients they service. The shift of importance to [...]
Filed under: Agencies, Consolidation, Datanomics, Interoperability, The Marketing Industry, Trends | Tagged: Agencies, Competition, Data, Datnomics, Holding Companies | 1 Comment »
I woke up today wishing I never sold me Yahoo stock. Microsoft made a $44 billion dollar bid to acquire Yahoo, the equivalent of a 60%+ premium over the current share price. Ok, reflecting on my day trading days aside – this is a huge announcement!
Should the deal be accepted and pass FTC regulatory scrutiny, [...]
Filed under: Agencies, Consolidation, Marketing, The Marketing Industry, Trends | Tagged: aQuantive, Brian McAndrews, Consolidation, Microsoft, Yahoo | Leave a Comment »
I just received an alert from CNN Money that the FTC approved the Doubleclick/Google deal 4-1. It was FTC Commissioner Pamela Jones Harbour who objected to the merger and stated ‘because I make alternate predictions about where this market is heading, and the transformative role the combined Google/DoubleClick will play if the [...]
Filed under: Consolidation, The Marketing Industry | Tagged: , Doubleclick, Google | Leave a Comment »
