Posted on November 7, 2008 by Jason Heller
Today was Media Post’s first iteration of a conference specifically focused on the topic of ad networks. (OMMA Ad Nets) I moderated a panel entitled “”Buyers Place Their Bets: Are Networks Living Up to Their Hype?” (details on the panel at the end of this post).
You know, sometimes one can get caught up in the [...]
Filed under: Ad Networks, Agencies, Behavioral Targeting, Conferences, Data Driven, Datanomics, Trends | Tagged: Ad Networks, Digital Media, OMMA, OMMA Ad Nets, Online Advertising | Leave a Comment »
Posted on September 25, 2008 by Jason Heller
As Advertising Week wraps up, two things are clearer than ever. First – the data exchange business is more embraced than ever before and is alive and kicking. Second, the data exchange business has a target on its back…and the FTC is aiming right at it.
Cookies are good, data is good, relevancy is good. Lack [...]
Filed under: Ad Serving, Behavioral Targeting, Data Driven, Datanomics, Metrics & measurement, Society & Culture, The Marketing Industry | Tagged: Behavioral Targeting, BlueKai, Data Exchange, FTC, Network Advertising Initiative, Privacy, Yahoo Apt | 2 Comments »
Posted on September 19, 2008 by Jason Heller
I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that this would make for an interesting panel and hoped for some different perspectives and opinions [...]
Filed under: Ad Serving, Agencies, Behavioral Targeting, Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, Events, Metrics & measurement, Search, Social Media, The Marketing Industry, Trends | Tagged: OMMA Global NY | 1 Comment »
Posted on January 14, 2008 by Jason Heller
Ever since rolling out the “proprietary Avenue A” ad-server (now known as Atlas), the aQuantive team has always been very aggressive about progressing the delivery and measurement of ads. After all, they did manage to become the #2 ad-server and were acquired by Microsoft for $6 billion. Their Mom’s are proud, trust me. They have [...]
Filed under: Behavioral Targeting, Data Driven, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Trends | Tagged: aQuantive, Microsoft | Leave a Comment »
Posted on January 1, 2008 by Jason Heller
Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve been doing a lot of public speaking and agency training lately, and the one thing [...]
Filed under: Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: 2008 Predictions, Agencies, Agency Structure, Doubleclick, Google, mobile device, Social Media | 2 Comments »
Posted on November 9, 2007 by Jason Heller
With a current valuation hovering north of $15 billion, Facebook’s positioning to back into that valuation will be an interesting unfolding of events, beginning with this week’s big announcement to agencies in New York. Facebook kicked off the beginning of a series of marketing opportunities that will either fly or flop. The social networks have [...]
Filed under: Behavioral Targeting, Data Driven, Social Media, Trends | Tagged: Beacon, Facebook, MySpace, Social Media, Social Networks, SocialAds | Leave a Comment »
