To GRP Or Not To GRP?

As many readers of this blog know,  I often expose my inner media geek. Since leaving the agency world two years ago, I’ve had the opportunity to share all of the secret digital media sauce amassed throughout a carreer at the healm of an innovative,  nimble and successful digital agency.
 
I now spend my time consulting other agencies and marketers, and [...]

Bigger Ad Units, Badder Facebook Pages, & Burgeoning Social Networks Oh My!

Shame, shame, shame on me for breaking my own blog rules. The last 2 weeks has been the longest I’ve gone without updating The Digital Blur in a very long time. I apologize to my regular readers and have adequately reprimanded myself…
So, a lot has happened in the last two weeks!
Last week the 4A’s (American [...]

Throwning Down The Mobile 3rd Party Ad Serving Gauntlet

In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publishers accept 3rd party ad serving tags and bill off of the 3rd party numbers.
Can I get an “amen!”
Mobile 3rd party ad serving is still in [...]

OMMA Ad Networks Panel

Today was Media Post’s first iteration of a conference specifically focused on the topic of ad networks. (OMMA Ad Nets) I moderated a panel entitled “”Buyers Place Their Bets: Are Networks Living Up to Their Hype?” (details on the panel at the end of this post).
You know, sometimes one can get caught up in the [...]

“E” For Efficiency … Well, One Day We’ll Get There

For years the digital media industry has been plagued by the ironic amount of paper pushing and inefficiency that should not exist in a “digital” industry. From the RFP process, to planning, to billing reconciliation, we have had an exhorbinant amount of high labor/low value work being handled by highly paid staff who we would [...]

OMMA Global NY Panel: “Competing With Search”?

I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that this would make for an interesting panel and hoped for some different perspectives and opinions [...]

Microsoft, WPP, Avenue A, Open Ad Stream – Oh My!

As someone who follows the digital agency world very closely, and the former CEO of an agency that once was in talks with Avenue A about an acquisition – my hats (because I wear multiple of course) go off to the agency for becoming the recipe of legend. After arguably becoming the most powerful stand [...]

IPG’s “Media Brands” Leverages The Aggregatation of Media Services Groups

As the shift of strategy development and stewardship continues to move into the realm of the media agencies, IPG has launched a group to manage and oversee all of the media services groups within the holding company. This move gives IPG the equivalent of WPP’s GroupM, a hub that creates efficiency through resource and information [...]

Digital Marketing Round-Up

I decided to add a new posting format to TheDigitalBlur.  The “Digital Marketing Round-Up” will be posted around the end of each month and will be a  combination of short thoughts on issues that I feel will have a big impact on us marketers in the not so distant future. This ranges from acquisitions to  [...]

It’s Not A Magical Parallel Universe, It’s Just The Internet (Yes, Social Media Too)

Thank you to MediaPost for publishing a version of my “Magical Parallel Universe” rant…
Did the title of this post pique your interest? Good. This is a hot topic of conversation.
Are you a traditional marketer or agency person, or even a digital agency person who is frustrated at the new crop of “social media elite” who [...]