Posted on April 29, 2009 by Jason Heller
As many readers of this blog know, I often expose my inner media geek. Since leaving the agency world two years ago, I’ve had the opportunity to share all of the secret digital media sauce amassed throughout a carreer at the healm of an innovative, nimble and successful digital agency.
I now spend my time consulting other agencies and marketers, and [...]
Filed under: Agencies, Audience, Data Driven, Metrics & measurement, Standards, The Marketing Industry | Tagged: Digital Media, GRP, iGRP, Laredo Group, Online Advertising | 3 Comments »
Posted on March 10, 2009 by Jason Heller
Shame, shame, shame on me for breaking my own blog rules. The last 2 weeks has been the longest I’ve gone without updating The Digital Blur in a very long time. I apologize to my regular readers and have adequately reprimanded myself…
So, a lot has happened in the last two weeks!
Last week the 4A’s (American [...]
Filed under: Agencies, Social Media, Standards, The Marketing Industry, Trends | Tagged: Email | Leave a Comment »
Posted on February 25, 2009 by Jason Heller
In a move that will surely help to further propel mobile display advertising, OMD, Omnicom’s media buying agency, has officially become the first [influential] agency to mandate that mobile publishers accept 3rd party ad serving tags and bill off of the 3rd party numbers.
Can I get an “amen!”
Mobile 3rd party ad serving is still in [...]
Filed under: Ad Serving, Agencies, Data Driven, Datanomics, Metrics & measurement, Mobile | Tagged: Accountability, Ad Serving, DART, Digital Agencies, Doubleclick, Mobile, OMD, Omnicom | 1 Comment »
Posted on November 7, 2008 by Jason Heller
Today was Media Post’s first iteration of a conference specifically focused on the topic of ad networks. (OMMA Ad Nets) I moderated a panel entitled “”Buyers Place Their Bets: Are Networks Living Up to Their Hype?” (details on the panel at the end of this post).
You know, sometimes one can get caught up in the [...]
Filed under: Ad Networks, Agencies, Behavioral Targeting, Conferences, Data Driven, Datanomics, Trends | Tagged: Ad Networks, Digital Media, OMMA, OMMA Ad Nets, Online Advertising | Leave a Comment »
Posted on October 31, 2008 by Jason Heller
For years the digital media industry has been plagued by the ironic amount of paper pushing and inefficiency that should not exist in a “digital” industry. From the RFP process, to planning, to billing reconciliation, we have had an exhorbinant amount of high labor/low value work being handled by highly paid staff who we would [...]
Filed under: Ad Serving, Agencies, Datanomics, Standards, The Marketing Industry, Trends | Tagged: IAB, Online Advertising, Standards, Guidelines | 2 Comments »
Posted on September 19, 2008 by Jason Heller
I moderated a panel at the OMMA Global conference today titled “Competing With Search”, which I thought from day 1 was an interesting title, but somewhat of a misnomer for any conversation relating to digital media. I knew then that this would make for an interesting panel and hoped for some different perspectives and opinions [...]
Filed under: Ad Serving, Agencies, Behavioral Targeting, Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, Events, Metrics & measurement, Search, Social Media, The Marketing Industry, Trends | Tagged: OMMA Global NY | 1 Comment »
Posted on August 25, 2008 by Jason Heller
As someone who follows the digital agency world very closely, and the former CEO of an agency that once was in talks with Avenue A about an acquisition – my hats (because I wear multiple of course) go off to the agency for becoming the recipe of legend. After arguably becoming the most powerful stand [...]
Filed under: Agencies, Consolidation, Datanomics, The Marketing Industry, Uncategorized | Tagged: Ad Agency, aQuantive, Avenue A, Digital Agency, Microsoft, WPP | Leave a Comment »
Posted on July 10, 2008 by Jason Heller
As the shift of strategy development and stewardship continues to move into the realm of the media agencies, IPG has launched a group to manage and oversee all of the media services groups within the holding company. This move gives IPG the equivalent of WPP’s GroupM, a hub that creates efficiency through resource and information [...]
Filed under: Agencies, Consolidation, Datanomics, The Marketing Industry, Trends | Tagged: Agencies, Agency Services, Interpublic, IPG, Media Brands | Leave a Comment »
Posted on July 7, 2008 by Jason Heller
I decided to add a new posting format to TheDigitalBlur. The “Digital Marketing Round-Up” will be posted around the end of each month and will be a combination of short thoughts on issues that I feel will have a big impact on us marketers in the not so distant future. This ranges from acquisitions to [...]
Filed under: Agencies, Consolidation, Content, Data Driven, Datanomics, Emerging Media, Metrics & measurement, Round Up, Search, Semantic Web, Social Media, TV, The Marketing Industry, Trends, Web2.0 | Tagged: Digital Round-up, Facebook, Google, LA Times, Microsoft, MySpace, Powerset, Publicis, Semantic Web, Social Media, Vivaki | 1 Comment »
