Posted on June 26, 2008 by Jason Heller
Thank you to MediaPost for publishing a version of my “Magical Parallel Universe” rant…
Did the title of this post pique your interest? Good. This is a hot topic of conversation.
Are you a traditional marketer or agency person, or even a digital agency person who is frustrated at the new crop of “social media elite” who [...]
Filed under: Agencies, Marketing, Social Media, The Marketing Industry, Trends | Tagged: Agencies, integration, New Media, Social Marketing, Social Media, Twitterati | 6 Comments »
Posted on June 23, 2008 by Jason Heller
As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why I started this blog - to focus on the blurring of media, marketing, creative & [...]
Filed under: Agencies, Datanomics, Emerging Media, Interoperability, Marketing, The Marketing Industry, Trends, Uncategorized | Tagged: Ad Agencies, agency, Agency Chaos, Chaos, Evolution, Fragmentation, Media | 1 Comment »
Posted on May 2, 2008 by Jason Heller
Google TV is now out of Betaand pulicly accessible.
Although not embraced to the degree they expected during the beta itself (my old agency’s TV buyers scratched their heads at it), this does offer the potential to create a marketplace similar to that of search, although the media dynamics are altogether different and the inventory is [...]
Filed under: Agencies, Consolidation, Datanomics, TV, The Marketing Industry, Trends, Uncategorized | Tagged: Agencies, Collaboration, Coopetition, Google TV | No Comments »
Posted on May 1, 2008 by Jason Heller
Agencies are further recognizing the need for a new model, but still haven’t done much but talk about it. The AAAA’s leadership conference kicked off last week and the NY Times even covered the bold statements from the speakers. I’ll just pull a few quotes from the piece:
“Strap on your seat belts,” “All these challenges [...]
Filed under: Agencies, Datanomics, Social Media, The Marketing Industry, Trends | Tagged: AAAA, Agencies | No Comments »
Posted on March 17, 2008 by Jason Heller
The media agency and holding company portfolio landscape is changing before our eyes.
I’ve said it many times before - the competitive necessity for agencies to offer a more complete suite of services, or collaborate to do so is paramount to the success of the agency and the clients they service. The shift of importance to [...]
Filed under: Agencies, Consolidation, Datanomics, Interoperability, The Marketing Industry, Trends | Tagged: Agencies, Competition, Data, Datnomics, Holding Companies | 1 Comment »
Posted on February 8, 2008 by Jason Heller
Watch out world - I had to do it. There’s a newly created new-marketing/business term coming our way. Actually, the dynamics behind the concept have been at play for some time now, so it was just a matter of time before someone articulated it as a one word addition to our growing lexicon.
First, [...]
Filed under: Agencies, Datanomics, Emerging Media, Marketing, Mobile, The Marketing Industry, Trends | Tagged: Agencies, Datanomics, econometrics | 7 Comments »
Posted on February 1, 2008 by Jason Heller
I woke up today wishing I never sold me Yahoo stock. Microsoft made a $44 billion dollar bid to acquire Yahoo, the equivalent of a 60%+ premium over the current share price. Ok, reflecting on my day trading days aside - this is a huge announcement!
Should the deal be accepted and pass FTC regulatory scrutiny, [...]
Filed under: Agencies, Consolidation, Marketing, The Marketing Industry, Trends | Tagged: aQuantive, Brian McAndrews, Consolidation, Microsoft, Yahoo | No Comments »
Posted on January 22, 2008 by Jason Heller
Update: the following was published in MediaPost on Jan 28, 2008.
In the spirit of keeping to the theme of the blurring lines between media, marketing and technology, I’d like to focus on the impact of the blur on agencies. I’ll provide a continuing commentary on “the state of the advertising agency” - the evolution [...]
Filed under: Agencies, Emerging Media, The Marketing Industry, Trends, Web2.0 | Tagged: Agencies, agency, Consolidation, evolving, Martin Sorrell, Progress, structure, WPP | 1 Comment »
