http://thedigitalblur.com/2009/04/29/to-grp-or-not-to-grp/ The Blurring of Media, Marketing & Technology - by Jason Heller Fri, 05 Mar 2010 09:08:37 +0000 http://wordpress.com/ hourly 1 http://thedigitalblur.com/2009/04/29/to-grp-or-not-to-grp/#comment-538 Ron Chan Wed, 20 May 2009 01:24:54 +0000 http://thedigitalblur.com/?p=566#comment-538 I'm mixed on this one. While I agree that "the internet has many other ways to measure effectiveness", my clients have been using grp's for years and continue to ask for them today. If we have a way to report grp's to them, why don;t we just do it and make them happy? I'm not saying that we should simply appease client's requests, but not doing so is holding back a lot of spending I’m mixed on this one. While I agree that “the internet has many other ways to measure effectiveness”, my clients have been using grp’s for years and continue to ask for them today. If we have a way to report grp’s to them, why don;t we just do it and make them happy? I’m not saying that we should simply appease client’s requests, but not doing so is holding back a lot of spending

]]> http://thedigitalblur.com/2009/04/29/to-grp-or-not-to-grp/#comment-523 Jason Heller Fri, 01 May 2009 00:26:06 +0000 http://thedigitalblur.com/?p=566#comment-523 Thanks Richard. It has been a sometimes hotly debated and sometimes swept under the carpet issue. Thanks Richard. It has been a sometimes hotly debated and sometimes swept under the carpet issue.

]]> http://thedigitalblur.com/2009/04/29/to-grp-or-not-to-grp/#comment-519 Richard Kelley Thu, 30 Apr 2009 14:17:00 +0000 http://thedigitalblur.com/?p=566#comment-519 Thank you for this wonderful explaination. GRP's have been an issue that we have been struggling with for a few years now. Our agency says that GRP's shouldn't be used for online, but have never given a good explaination of why. I'm sure that many other marketing people who have used the GRP for years will find this very helpful. I am forwarding to all of my colleagues as we speak! Thank you for this wonderful explaination. GRP’s have been an issue that we have been struggling with for a few years now. Our agency says that GRP’s shouldn’t be used for online, but have never given a good explaination of why. I’m sure that many other marketing people who have used the GRP for years will find this very helpful. I am forwarding to all of my colleagues as we speak!

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