Posted on July 26, 2008 by Jason Heller
I promised more regarding the future standard of response campaign tracking via multiple attribution so here is the next, albeit short, installment. This post focuses a bit on the devil’s advocate position on the arbitrary nature of current multiple attribution protocol reporting.
I had a chance to speak with Doubleclick last week, who reminded me that [...]
Filed under: Ad Serving, Data Driven, Datanomics, Metrics & measurement, The Marketing Industry, Trends | Tagged: Ad Serving, Atlas, Doubleclick, Multiple Attribution Protocol, Tracking & Measurement | 1 Comment »
Posted on July 17, 2008 by Jason Heller
I am incredibly excited to discuss the first in a series of posts about the topic of the next generation of online media analytics.
Why is there a resounding silence and echo when I say that? Why is the industry not jumping at the opportunity to apply a more sophisticated model to our efforts?
Folks – this [...]
Filed under: Ad Serving, Data Driven, Datanomics, Metrics & measurement, Uncategorized | Tagged: Ad Serving, Analytics, Atlas, DART, Doubleclick, Engagement Mapping, Multiple Attribution Protocol | 3 Comments »
Posted on July 10, 2008 by Jason Heller
As the shift of strategy development and stewardship continues to move into the realm of the media agencies, IPG has launched a group to manage and oversee all of the media services groups within the holding company. This move gives IPG the equivalent of WPP’s GroupM, a hub that creates efficiency through resource and information [...]
Filed under: Agencies, Consolidation, Datanomics, The Marketing Industry, Trends | Tagged: Agencies, Agency Services, Interpublic, IPG, Media Brands | Leave a Comment »
Posted on July 7, 2008 by Jason Heller
I decided to add a new posting format to TheDigitalBlur. The “Digital Marketing Round-Up” will be posted around the end of each month and will be a combination of short thoughts on issues that I feel will have a big impact on us marketers in the not so distant future. This ranges from acquisitions to [...]
Filed under: Agencies, Consolidation, Content, Data Driven, Datanomics, Emerging Media, Metrics & measurement, Round Up, Search, Semantic Web, Social Media, TV, The Marketing Industry, Trends, Web2.0 | Tagged: Digital Round-up, Facebook, Google, LA Times, Microsoft, MySpace, Powerset, Publicis, Semantic Web, Social Media, Vivaki | 1 Comment »
