Posted on June 23, 2008 by Jason Heller
As if the fragmentation of media itself wasn’t enough, agencies these days are wrought with such a hyper-evolutionary state of marketing disciplines across the board, it’s often mind boggling. So today I want to revisit one the fundamental reason why I started this blog – to focus on the blurring of media, marketing, creative & [...]
Filed under: Agencies, Datanomics, Emerging Media, Interoperability, Marketing, The Marketing Industry, Trends, Uncategorized | Tagged: Ad Agencies, agency, Agency Chaos, Chaos, Evolution, Fragmentation, Media | 1 Comment »
Posted on June 21, 2008 by Jason Heller
This is from an email that I just sent to Disney’s investor relations department. I am now publicly posting it as a letter to Bob Iger and the board of directors at The Walt Disney Company. Are you listening?
____________________________
To: Bob Iger, The Board of Directors & the CMO of The Walt Disney Company -
It has [...]
Filed under: Social Media, Society & Culture | Tagged: Disney, Environemt, ESPN, Ethics, Quiznos, Sharks, Unethical, Violation | 2 Comments »
Posted on June 19, 2008 by Jason Heller
Very rarely do I comment on the writings of others in the marketing industry. This may be one of the first in the history of my blog (ok it’s not that long a history, but still). Then again, it’s very rare that I feel a piece that is equally as insightful as it is well [...]
Filed under: Metrics & measurement, Social Media, Society & Culture | Tagged: Conversation, Greater Internet F*ckwad Theory, John Gabriel, Monitoring, Social Media | Leave a Comment »
Posted on June 18, 2008 by Jason Heller
Just a quick update on the AP fiasco…
The AP actually wants bloggers to pay for quoting as few as five words. This war on bloggers and “fair use” is going to get uglier before it gets resolved. The AP is really shaking up the blogosphere. There are ten’s of thousands of outraged posts about the [...]
Filed under: Content | Tagged: AP, Associated Press, Bloggers, Blogosphere, Copyrights, Fair Use | Leave a Comment »
Posted on June 17, 2008 by Jason Heller
Over the last few days, the Associated Press has caused quite a stir in the blogosphere, strong arming bloggers for doing what they do best – promoting other content, and then back peddling in apology mode after the repercussions reverberated through the blogosphere. Since Friday they have went from “Say hello to my little friend”, to [...]
Filed under: Content | Tagged: AP, Associated Press, Bloggers, Blogging, Blogosphere, Bully, Copyrights, Fair Use | Leave a Comment »
Posted on June 12, 2008 by Jason Heller
My thoughts from an earlier blog post were published in MediaPost today:
“Social media growth is one of the biggest media trends in digital media history. Marketers and agencies want to simply “fish where the fish are.” But the problem is that consumers aren’t fish, and social media is far from a simple habitat. Tapping into [...]
Filed under: Social Media, Trends | Tagged: MediaPost, Social Media | Leave a Comment »
Posted on June 12, 2008 by Jason Heller
Update: less than 12 hours after posting – This post already comes up on the first page of Google results for the brand ZapSurvey. Great example of the power of blogs and the need for better customer support from marketers.
Update #2: Received an email from them late today claiming that my emails were stuck in their [...]
Filed under: PR, Social Media | Tagged: Boycott, Customer Service, Online Surveys, Zap Survey, ZapSurvey.com | 1 Comment »
Posted on June 5, 2008 by Jason Heller
I’ve known Susan Bratton for many years. She’s not just a fellow veteran of the digital media world, but a very cool chic, and a total mover and shaker.
DishyMix is a podcast that Susan runs on Personal Life Media, a company she started to foster “Juicy lifestyle content for people at the leading edge of culture. Talk [...]
Filed under: The Marketing Industry | Tagged: DishyMix, Personal Life Media, Susan Bratton | Leave a Comment »
