Posted on May 29, 2008 by Jason Heller
This one’s been eating me up inside for a week or so. Did you catch the research report from the Pew Internet & American Life Project regarding the web’s influence on purchases?
Consumers were asked questions regarding their product research, shopping and purchasing habits and the results were analyzed and parsed based on four dimensions:
Search:How much people [...]
Filed under: E-commerce, Metrics & measurement, Research, Social Media, Society & Culture | Tagged: Influence, Pew, Research | 2 Comments »
Posted on May 28, 2008 by Jason Heller
I’m back - and figured I’d kick off the blog again with something really funny. This is actually amazingly funny, maybe because it is such an accurate depiction of the brand personas of the different social media brands. Some of the subtle humor is great, particularly if you are actively working in the space. I almost [...]
Filed under: Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0 | Tagged: Facebook, MySpace, Second Life, Social Media, Social Networks | 1 Comment »
Posted on May 5, 2008 by Jason Heller
I’m headed off to Indonesia once again. The internet access in the remote area where I am traveling is incredibly painful and acts as a reminder of how dependent we are on high speed access. I finally figured out how to get Twitter to work while abroad (they have an international # to use versus a US based [...]
Filed under: Mobile, Society & Culture, Trends, Web2.0 | Tagged: Travel, Twitter | No Comments »
Posted on May 3, 2008 by Jason Heller
Do you have an ecommerce component to your business? Are you leveraging the recent hike in gas prices to drive more online sales?
According to a report issued last week by iCongo, one third (33 percent) of online U.S. adults indicated they are more likely to shop online rather than in-person at a store due to [...]
Filed under: E-commerce, Society & Culture, Trends | Tagged: eCommerce, Online Shopping | No Comments »
Posted on May 2, 2008 by Jason Heller
MySpace launched their developer area earlier this year, and last month announced new tools for marketersto manage their branded pages. Up until now marketers have had to work with the creative team at MySpace and provide assets that were ultimately put together by MySpace. I’m seeing more and more social network integration deals across all of the [...]
Filed under: Interoperability, Open Source, Social Media, Web2.0, Widgets | Tagged: Applications, Developers, MySpace, Widgets | 1 Comment »
Posted on May 2, 2008 by Jason Heller
Google TV is now out of Betaand pulicly accessible.
Although not embraced to the degree they expected during the beta itself (my old agency’s TV buyers scratched their heads at it), this does offer the potential to create a marketplace similar to that of search, although the media dynamics are altogether different and the inventory is [...]
Filed under: Agencies, Consolidation, Datanomics, TV, The Marketing Industry, Trends, Uncategorized | Tagged: Agencies, Collaboration, Coopetition, Google TV | No Comments »
Posted on May 1, 2008 by Jason Heller
Agencies are further recognizing the need for a new model, but still haven’t done much but talk about it. The AAAA’s leadership conference kicked off last week and the NY Times even covered the bold statements from the speakers. I’ll just pull a few quotes from the piece:
“Strap on your seat belts,” “All these challenges [...]
Filed under: Agencies, Datanomics, Social Media, The Marketing Industry, Trends | Tagged: AAAA, Agencies | No Comments »
