I’ll be on an expedition in Indonesia on a much needed break for through the end of April. With limited internet access I can’t do much blogging, so until I return…
Filed under: Uncategorized | Leave a Comment »
Stop Trying To Reach A Captive Audience And Start Speaking To A Captivated Consumer
Posted on March 27, 2008 by Jason Heller
This is from my MediaPost column published today…
I WANT TO MAKE A bold prediction: TV on the Internet.
The siloing of online and TV audiences will never work the way networks expect for three simple reasons.
1) The innate difference in consumer viewing habits of short term versus long form content as it relates to the [...]
Filed under: Content, Data Driven, Datanomics, Digital Entertainment, Digital Video, TV, The Marketing Industry, Trends | Tagged: TV on the internet | 1 Comment »
What Does The FCC Wireless Auction Really Mean? A Revolution? Doubtful…
Posted on March 24, 2008 by Jason Heller
Federal Communications Commission (FCC) Chairman Kevin J. Martin today released additional information regarding the provisional winners in Auction 73 (the 700 MHz Auction). The Auction raised a record $19.592 billion, advanced new wireless open platform policies, created opportunities for new entrants and small businesses both nationwide and in rural markets.
But will it create real change? [...]
Filed under: Mobile | Tagged: 700 MHz, Auction, FCC, Mobile, Wireless | Leave a Comment »
Consolidation & Agency Re-Bundling
Posted on March 17, 2008 by Jason Heller
The media agency and holding company portfolio landscape is changing before our eyes.
I’ve said it many times before – the competitive necessity for agencies to offer a more complete suite of services, or collaborate to do so is paramount to the success of the agency and the clients they service. The shift of importance to [...]
Filed under: Agencies, Consolidation, Datanomics, Interoperability, The Marketing Industry, Trends | Tagged: Agencies, Competition, Data, Datnomics, Holding Companies | 1 Comment »
Media & Technology Get A French Kiss
Posted on March 13, 2008 by Jason Heller
Variety (of all sources) reports today that “ The European Commission has approved the French government’s offer of €99 million ($153 million) in state aid to the team hoping to create a European rival to Google”.
This move is aimed at giving European companies a helping hand in competing with the mainly US-based globally dominant media/tech [...]
Filed under: Datanomics, Search, Society & Culture, TV, The Marketing Industry, Trends | Tagged: France, Google | Leave a Comment »
