Taking A Few Weeks Off!

I’ll be on an expedition in Indonesia on a much needed break for through the end of April. With limited internet access I can’t do much blogging, so until I return…

Stop Trying To Reach A Captive Audience And Start Speaking To A Captivated Consumer

This is from my MediaPost column published today…
I WANT TO MAKE A bold prediction: TV on the Internet.
The siloing of online and TV audiences will never work the way networks expect for three simple reasons.
1) The innate difference in consumer viewing habits of short term versus long form content as it relates to the [...]

What Does The FCC Wireless Auction Really Mean? A Revolution? Doubtful…

Federal Communications Commission (FCC) Chairman Kevin J. Martin today released additional information regarding the provisional winners in Auction 73 (the 700 MHz Auction).  The Auction raised a record $19.592 billion, advanced new wireless open platform policies, created opportunities for new entrants and small businesses both nationwide and in rural markets.
But will it create real change? [...]

Who Ate My Cookies, Part II - or - Why Do Legislators Think The Internet Is Evil?

I’m getting very frustrated at the hoopla that some privacy groups and legislators are creating over the issues surrounding behavioral targeting and the collection of online data in general.
How many times do we have to drill into their heads that the vast majority of online tracking is not personally identifiable and therefore does not [...]

Consolidation & Agency Re-Bundling

The media agency and holding company portfolio landscape is changing before our eyes.
I’ve said it many times before - the competitive necessity for agencies to offer a more complete suite of services, or collaborate to do so is paramount to the success of the agency and the clients they service. The shift of importance to [...]

My #6 Prediction of 2008 Coming True As Yahoo Adopts The Semantic Web

The semantic web, simply put, is a layer of information that describes web content itself, universally, so it can be be databased, integrated, networked and understood by different systems, in my humble opinion is part of the future of how we use the web, and how IP based extensions begin to make their way into [...]

Media & Technology Get A French Kiss

Variety (of all sources) reports today that “ The European Commission has approved the French government’s offer of €99 million ($153 million) in state aid to the team hoping to create a European rival to Google”.
This move is aimed at giving European companies a helping hand in competing with the mainly US-based globally dominant media/tech [...]

“Conference 2.0″ - Twitter For The Masses? Get Real…

Ok, I’m back after taking a few weeks off the blog. Hated to do that, but my crazy schedule made it necessary. It’s sometimes hard to live a busy and successful life and still find time to blog about what’s going on…I do what I can!
I also wish I was kicking back in with [...]