Apologies to my loyal readers, but I need to take a couple of weeks off from the blog to wrap up some major projects. Stay tuned!
Filed under: Uncategorized | No Comments »
Watch out world - I had to do it. There’s a newly created new-marketing/business term coming our way. Actually, the dynamics behind the concept have been at play for some time now, so it was just a matter of time before someone articulated it as a one word addition to our growing lexicon.
First, [...]
Filed under: Agencies, Datanomics, Emerging Media, Marketing, Mobile, The Marketing Industry, Trends | Tagged: Agencies, Datanomics, econometrics | 7 Comments »
I admit it. I love widget advertising. It adds a social media element to rich media, and on a larger scale, it helps social media become better entrenched in the consumer’s online journey, versus existing only at destination points. With each jump in ad format quality, richness and interconnectedness to other systems are enhancing the [...]
Filed under: Interoperability, Rich Media, Social Media, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: Web 2.0, Web2.0, Widget Ads, Widget Advertising, Widgets | No Comments »
Microsoft adCenter Labs unveiled some new technologies this week during their annual demo of future technologies.
I’ve been eagerly following the developments of ‘Surface’, the interactive …well…surface computer. However, Surface is a while away from being part of my daily life, and it’s far too early to even discuss the marketing implications, so I digress…
More practical [...]
Filed under: Content, Data Driven, Digital Entertainment, Digital Video, Search, The Marketing Industry, Trends | Tagged: Digital Video, Microsoft, Speech to text, Video Advertising | 2 Comments »
The Only Place Crazier Than Brooklyn After The Giants Win The Super Bowl, may have been the ad agency water cooler the day after the game…uh…20 years ago maybe. The water cooler effect is a concept of yesteryear of course, however the continued impact of Super Bowl advertising became evident to me in the [...]
Filed under: Search, Society & Culture, TV, The Marketing Industry | Tagged: Brooklyn, NY, Search, SEM, Super Bowl | 1 Comment »
I woke up today wishing I never sold me Yahoo stock. Microsoft made a $44 billion dollar bid to acquire Yahoo, the equivalent of a 60%+ premium over the current share price. Ok, reflecting on my day trading days aside - this is a huge announcement!
Should the deal be accepted and pass FTC regulatory scrutiny, [...]
Filed under: Agencies, Consolidation, Marketing, The Marketing Industry, Trends | Tagged: aQuantive, Brian McAndrews, Consolidation, Microsoft, Yahoo | No Comments »
