Apologies to my loyal readers, but I need to take a couple of weeks off from the blog to wrap up some major projects. Stay tuned!
Filed under: Uncategorized | Leave a Comment »
Agency “Datanomics”
Posted on February 8, 2008 by Jason Heller
Watch out world – I had to do it. There’s a newly created new-marketing/business term coming our way. Actually, the dynamics behind the concept have been at play for some time now, so it was just a matter of time before someone articulated it as a one word addition to our growing lexicon.
First, [...]
Filed under: Agencies, Datanomics, Emerging Media, Marketing, Mobile, The Marketing Industry, Trends | Tagged: Agencies, Datanomics, econometrics | 7 Comments »
The Future of Video is Audio … (Text Actually)
Posted on February 6, 2008 by Jason Heller
Microsoft adCenter Labs unveiled some new technologies this week during their annual demo of future technologies.
I’ve been eagerly following the developments of ‘Surface’, the interactive …well…surface computer. However, Surface is a while away from being part of my daily life, and it’s far too early to even discuss the marketing implications, so I digress…
More practical [...]
Filed under: Content, Data Driven, Digital Entertainment, Digital Video, Search, The Marketing Industry, Trends | Tagged: Digital Video, Microsoft, Speech to text, Video Advertising | 3 Comments »
Super Bowl Marketing – More Than TV – Did Marketers Miss The SEM Mark?
Posted on February 4, 2008 by Jason Heller
The Only Place Crazier Than Brooklyn After The Giants Win The Super Bowl, may have been the ad agency water cooler the day after the game…uh…20 years ago maybe. The water cooler effect is a concept of yesteryear of course, however the continued impact of Super Bowl advertising became evident to me in the [...]
Filed under: Search, Society & Culture, TV, The Marketing Industry | Tagged: Brooklyn, NY, Search, SEM, Super Bowl | 1 Comment »
Yahoosoft? Microhoo? Microsoft Makes a Bid To Acquire The Largest Site On The Web
Posted on February 1, 2008 by Jason Heller
I woke up today wishing I never sold me Yahoo stock. Microsoft made a $44 billion dollar bid to acquire Yahoo, the equivalent of a 60%+ premium over the current share price. Ok, reflecting on my day trading days aside – this is a huge announcement!
Should the deal be accepted and pass FTC regulatory scrutiny, [...]
Filed under: Agencies, Consolidation, Marketing, The Marketing Industry, Trends | Tagged: Yahoo, Microsoft, Consolidation, aQuantive, Brian McAndrews | Leave a Comment »
