Posted on January 31, 2008 by Jason Heller
The NY Times reported yesterday that Subway is suing Quiznos and SpikeTV/iFilm for financial and punitive damages resulting from a consumer generated video contest. The theme of the contest is Quiznos vs Subway. Harmless enough you’d think, considering the history of advertising rivalries such as the Pepsi challenge and others. I watched a bunch of [...]
Filed under: Digital Video, Emerging Media, Marketing, Social Media, The Marketing Industry, Web2.0 | Tagged: CGM, Consumer Generated Media, Quiznos, Subways | No Comments »
Posted on January 29, 2008 by Jason Heller
As I slaved away on my laptop this evening, I totally spaced out and missed the State of the Union Address. Bush antics aside (I actually heard the speech was pretty good), I really wanted to see the speech. So now at 11:20pm I went online assuming that the speech would be streamed in its entirety [...]
Filed under: Digital Video, TV | Tagged: State of the Union, TV and Internet | 1 Comment »
Posted on January 27, 2008 by Jason Heller
As social media becomes a household category for media buyers the wold over, the race to tap into the deep vaults of consumer data by publishers is intensifying. Google’s announcement last week that they are beta testing “demographic bidding” is a very interesting development with the future potential of leveraging various forms of consumer provided data. [...]
Filed under: Data Driven, Interoperability, Search, Social Media, Trends | Tagged: demographic bidding, Google | No Comments »
Posted on January 22, 2008 by Jason Heller
Update: the following was published in MediaPost on Jan 28, 2008.
In the spirit of keeping to the theme of the blurring lines between media, marketing and technology, I’d like to focus on the impact of the blur on agencies. I’ll provide a continuing commentary on “the state of the advertising agency” - the evolution [...]
Filed under: Agencies, Emerging Media, The Marketing Industry, Trends, Web2.0 | Tagged: Agencies, agency, Consolidation, evolving, Martin Sorrell, Progress, structure, WPP | 1 Comment »
Posted on January 14, 2008 by Jason Heller
Ever since rolling out the “proprietary Avenue A” ad-server (now known as Atlas), the aQuantive team has always been very aggressive about progressing the delivery and measurement of ads. After all, they did manage to become the #2 ad-server and were acquired by Microsoft for $6 billion. Their Mom’s are proud, trust me. They have [...]
Filed under: Behavioral Targeting, Data Driven, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Trends | Tagged: aQuantive, Microsoft | No Comments »
Posted on January 13, 2008 by Jason Heller
I guess you can just file this one under interesting, unless you are actively marketing in China…
A had to do a double take when I first read the MediaPost headline last week - “China’s Youku Approaches YouTube Territory, Surpasses 100 Million Daily Mark“. In one year the site went from zero to 12 million users [...]
Filed under: China, Digital Video, Emerging Media, Social Media, Society & Culture, Web2.0 | Tagged: China, Video Sharing, Youku.com, YouTube | 1 Comment »
Posted on January 10, 2008 by Jason Heller
When I read this piece in MediaPost today, something really interesting dawned on me…
First - The “new” L-Bar unit is a piece of real estate shaped in a reverse L (across bottom and down the right hand side) around the programming content. It’s being deemed innovative (see next paragraph), and in the MediaPost piece only MTV [...]
Filed under: Digital Entertainment, Interoperability, Marketing, Mobile, Society & Culture, TV, The Marketing Industry, Trends | 1 Comment »
Posted on January 1, 2008 by Jason Heller
Welcome to 2008! Another year wraps up and a new year of digital marketing evolution lies before us. It’s an exciting time to be a marketer, and an even more exciting time to be part of the digital marketing community. I’ve been doing a lot of public speaking and agency training lately, and the one thing [...]
Filed under: Behavioral Targeting, Consolidation, Content, Data Driven, Digital Entertainment, Digital Video, Emerging Media, Interoperability, Marketing, Metrics & measurement, Mobile, Open Source, Social Media, Society & Culture, The Marketing Industry, Trends, Web2.0, Widgets | Tagged: 2008 Predictions, Agencies, Agency Structure, Doubleclick, Google, mobile device, Social Media | 2 Comments »
