Posted on December 27, 2007 by Jason Heller
I read something the other day that totally boggled my mind. In a NY Times article from Dec 22, it was reported that the World Trade Organization ruled that “the Caribbean nation of Antigua won the right to violate copyright protections on goods like films and music from the United States — an award worth [...]
Filed under: Digital Entertainment, Society & Culture | Tagged: Antigua, Digital Piracy, World Trade Organization, WTO | No Comments »
Posted on December 20, 2007 by Jason Heller
I just received an alert from CNN Money that the FTC approved the Doubleclick/Google deal 4-1. It was FTC Commissioner Pamela Jones Harbour who objected to the merger and stated ‘because I make alternate predictions about where this market is heading, and the transformative role the combined Google/DoubleClick will play if the [...]
Filed under: Consolidation, The Marketing Industry | Tagged: , Doubleclick, Google | No Comments »
Posted on December 20, 2007 by Jason Heller
Stories are hitting the web (including this one on WSJ) regarding developers’ frustration with Google’s new mobile platform, Android. As Google goes for the mobile jugular, the operating system, the early release of Android for developer review may have been a little too early and over ambitious. Google doesn’t have many check marks in the [...]
Filed under: Emerging Media, Mobile | Tagged: Android, Google, Mobile, Wireless | No Comments »
Posted on December 20, 2007 by Jason Heller
226 applications were submitted to the FCC to bid for the airwaves that will have been relinquished by the broadcast industry as it migrates completely to digital signals in 2009. As it turns out 170 of these bids were kicked back as incomplete. Apparently most of the bids come from holding companies and regional telecoms, [...]
Filed under: Emerging Media, Mobile | Tagged: 700Mhz, Auction, FCC, Mobile, Wireless | No Comments »
Posted on December 19, 2007 by Jason Heller
Attention Web2.0 evangelists and all marketers large and small…The buzz about the potential (or impending) sale of the largest social bookmark brand, Digg, has picked up this week as VentureBeat and TechCrunch covered the news of Allen & Company’s engagement to shop the social media darling. Rumors and intuition all lead to Digg being [...]
Filed under: Consolidation, Content, Emerging Media, Interoperability, Social Media, Web2.0 | Tagged: Consolidation, Digg, Social Bookmark, Social Media, Web 2.0 | No Comments »
Posted on December 18, 2007 by Jason Heller
What is a common media key performance indicator equivalent to generating 50,000 friends on MySpace or Facebook?1,000 Digg’s? 5,000 comments on YouTube? An SEO friendly Wikipedia entry? 10,000 widget feeds?
These are the new metrics of the social media age. If you are a traditional media planner or buyer (or client) still trying to wrap your head [...]
Filed under: Content, Data Driven, Emerging Media, Interoperability, Marketing, Metrics & measurement, Social Media, The Marketing Industry | Tagged: Engagement, GRP, Measurement, Metrics, Social Media | No Comments »
Posted on December 10, 2007 by Jason Heller
First off – apologies to my loyal readers who would have noticed that I haven’t posted for a few weeks while on the road. Those who know me personally know that one of my more interesting projects has nothing to do with digital media, but with marine conservation, particularly shark conservation. I’m working on undercover [...]
Filed under: Emerging Media, Marketing, Social Media, Society & Culture, The Marketing Industry | Tagged: Doubleclick, Facebook, Google, Social Media, Social Networks | No Comments »
