Posted on October 26, 2007 by Jason Heller
Putting together the pieces of Google’s cryptic releases of information is very much representative of the flow of small packets of information through the web itself, rendering in a clear ‘bigger picture’ once reaching the final culmination point.
Mediapost today reported about Google’s plans to release a cross-media dashboard - I mean - the holy grail of the data driven [...]
Filed under: Data Driven, Metrics & measurement, The Marketing Industry | Tagged: Dashboard, Google, Media | No Comments »
Posted on October 25, 2007 by Jason Heller
Microsoft is definitely succeeding in positioning itslef in a manner equally as blurred as the lines between media and technology themselves. No different than arch-rival Google. This move however, pegs the valuation of Facebook at over $15billion, a number that may represent the strategic value of the investment that was won in a bid against both Yahoo and Google rather than [...]
Filed under: Consolidation, Data Driven, Emerging Media, Social Media, Society & Culture, The Marketing Industry, Trends | Tagged: Acquisition, advertising, Data Driven, Facebook, Microsoft, Social Network | No Comments »
Posted on October 24, 2007 by Jason Heller
Facebook announced plans this week to utilize the vast wealth of psychographic data within consumer profiles as ad targeting criteria. This announcement comes roughly a month after a similar announcement by MySpace to leverage their vaults of data as well. This should be a welcome move for advertisers large and small. Advertisers will be able to target [...]
Filed under: Emerging Media, Marketing, Social Media, The Marketing Industry, Trends | Tagged: Facebook, MySpace, Revenue Models, Social Media, Social Networks | 1 Comment »
Posted on October 21, 2007 by Jason Heller
In a move that seems somewhat of a not-so-well-thought-out knee jerk reaction to market conditions, Viacom announced that it will be posting 13,000 ad supported clips from the “Daily Show with Jon Stewart”, previously the most popular Viacom video content on YouTube (along with the “Colbert Report”). Jon Stewart & Steven Colbert have embraced the [...]
Filed under: Content, Digital Entertainment, Digital Video, Emerging Media, Marketing, The Marketing Industry, Trends | Tagged: Content, Copyrights, Digital Video, Online video, Viacom, YouTube | No Comments »
Posted on October 17, 2007 by Jason Heller
I for one, would love to be a fly on the wall at the potentially precedent setting YouTube/Viacom court hearings. The $1billion dollar case can change or empower an entire industry, or in fact several industries, ranging from traditional to new media and entertainment companies large and small.
To put it in perspective, one must remember that [...]
Filed under: Content, Digital Entertainment, Digital Video, Emerging Media, Society & Culture | Tagged: Copyrights, Digital Entertainment, Innovation, Progress, Viacom, YouTube | No Comments »
Posted on October 9, 2007 by Jason Heller
In a move that continues to reinforce the power of web2.0, social media, citizen journalism, consumer involvement, or whatever other descriptor you’d like to add to the list, MSNBC (itself a successful joint venture between Microsoft and NBC) acquired social media darling Newsvine. As media and technology continue to merge, this seems like a smart acquisition [...]
Filed under: Consolidation, Content, Emerging Media, Marketing, Social Media, The Marketing Industry | Tagged: Digital Media, MSNBC, Newsvine, Social Media | No Comments »
Posted on October 6, 2007 by Jason Heller
“Disruptive”. The beloved term that labels some of the great technology, processes or businesses that displace or largely disrupt an existing market or industry. Google has earned this title on many levels, for many products and consumer behaviors that they have spawned. So when CEO Eric Schmidt states that the cellphone market is the largest growth opportunity for [...]
Filed under: Digital Entertainment, Emerging Media, Marketing, Mobile, Society & Culture, Trends | Tagged: G-phone, Google, Mobile marketing | 1 Comment »
Posted on October 1, 2007 by Jason Heller
I usually don’t wax on about specific products because they usually don’t reflect the bigger changes happening in consumer-behavior-land. (Ok, so I’ve mentioned Twitter before - the maybe it’s genius, maybe it’s the dumbest thing ever technology, but I guess to a degree even Twitter does reflect the changing media ecosystem.)
However, Mike Rosner of Eye [...]
Filed under: Digital Video, Emerging Media, Interoperability, Marketing, Rich Media, Social Media, Trends, Widgets | Tagged: Digital Content Mobility, Eye Wonder, Interoperability, Social Media, Social Wonder, ZRich Media | 1 Comment »
Posted on October 1, 2007 by Jason Heller
There’s a lot of data out there that supports the fact that consumers have A.D.D. when it comes to consuming video content online. Today’s ‘YouTube generation’ of consumers want bite size chunks of content versus the long-form content consumed on television.
Don’t get me wrong - consumers are watching long form video online as well, but [...]
Filed under: Content, Digital Entertainment, Digital Video, The Marketing Industry | Tagged: CBS, Eyelab, Multiple screens, Online video, TV | No Comments »
