The Adventures of DoubleGoo: Senate Hearings

Posted on September 28, 2007 by Jason Heller

I’ve never thought much about how many internet companies have had to go to senate or congresional hearings to defend the basic principles of the way we do business – championing our ability to progress marketing without violating consumer privacy or creating unfair business practices. Albeit some walk a fine line, the vast majority of digital marketing [...]

Filed under: Society & Culture, The Marketing Industry | Tagged: , , | Leave a Comment »

The Evolving World of Online Video

Posted on September 27, 2007 by Jason Heller

In an ongoing shift of models that seems to be a moving target (a healthy indication of progress), MSN announced a shift of pre-roll delivery based on time spent viewing content, versus running pre-rolls with each piece of video content. The press release states that “New version makes it easier to find, discover and share videos [...]

Filed under: Digital Video, Emerging Media, Marketing, Trends | Tagged: , , , | 1 Comment »

Advertising Week 2007

Posted on September 25, 2007 by Jason Heller

Advertising Week has officially kicked off in New York City.
Media Post Publications is hosting the popular OMMA, a two day event (Mon & Tues.)culminating in the OMMA awards ceremony for the best online ad campaigns of the year on Tuesday evening. Simultaneously, the IAB’s MIXX conference is also going on Monday & Tuesday. If [...]

Filed under: Conferences, Marketing, The Marketing Industry | Tagged: , , , | 1 Comment »

Revisiting “Iconistan”

Posted on September 22, 2007 by Jason Heller

 
I’ve been intrigued by the entire social bookmarking phenomenon for some time. As a veteran in the interactive media industry I’m extremely observant of the evolution of every nook and cranny of “website real estate culture”. It’s my job to be in the know.
Enter social bookmarks. Sites such as Digg, Del.icio.us, Newsvine, Furl and Reddit are among the most [...]

Filed under: Content, Marketing, Social Media, Trends | Leave a Comment »

Widget Me This Part II … “Widget Me That”

Posted on September 21, 2007 by Jason Heller

 
Congratulations again widget! – in a mere matter of months you went from a buzzword to a tipping point. As I wrote the other week in “Widget Me This: A Buzzword in Perspective”,widgets may be a major buzzword in the current digital marketing lexicon, however the term achieved that status based on merit. The web [...]

Filed under: Content, Digital Entertainment, Emerging Media, Trends, Widgets | Leave a Comment »

Go Go Google Gadgets!

Posted on September 19, 2007 by Jason Heller

Mediapost reported this week that Google Gadgets are officially being integrated into the Ad Words program. This is truly big news. Google now is combining the power and breadth of their massive market place of publishers and consumers , with an incredibly engaging and flexible platform.
The concept of digital media portability, which i rant about regularly is [...]

Filed under: Emerging Media, Marketing, Trends, Widgets | Leave a Comment »

Made for Web: “The Big Budgets Are Coming”

Posted on September 13, 2007 by Jason Heller

The big Hollywood talent agencies have their sights set on the web. The revolution has quietly begun…
Earlier this year, one of the top of the bunch, United Talent Agency, launched 60 Frames, a new company focusing on ”giving established Hollywood writers, directors, actors and producers the opportunity to create daring, original entertainment programming for today’s web-savvy audiences”. 
The trend [...]

Filed under: Content, Digital Entertainment, Digital Video, Society & Culture, The Marketing Industry, Trends | Leave a Comment »

Yahoo Follows Facbook … The Much Bigger Picture

Posted on September 12, 2007 by Jason Heller

I like the trend that we’re seeing here folks. First Facebook opens up their backend to developers, hype ensues, traffic spikes, and now  Yahoo!, a major portal, is following suit, surely many others will follow.
But it begs the question – although MyYahoo was responsible for driving more RSS usage than they are given credit for, in an increasingly feed [...]

Filed under: Content, Widgets | 1 Comment »

NBC to Pull TV Content from iTunes

Posted on September 1, 2007 by Jason Heller

Just days after announcing the name of the joint NBCU/News Corp video site, Hulu.com, the New York Times reports that NBC will not be renewing their contract with iTunes when the two year agreement expires this December. NBCU is the #1 supplier of content to iTunes and accounts for 40% of downloads, with popular titles [...]

Filed under: Content, Digital Entertainment, Digital Video | Leave a Comment »

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