Posted on August 30, 2007 by Jason Heller
The long anticipated joint video site venture between NBCU and News Corp has finally been named - Hulu.com. The site will offer full length movies, episodes of TV programs and other content from both companies, and represents an interesting situation for YouTube. Some are even referring to it as the “YouTube killer”. We’ll see.
Consumers can [...]
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Posted on August 22, 2007 by Jason Heller
YouTube, the voice of the new video generation, has quietly rolled out a beta test of in-video ads that should shake up media plans throughout the industry. After all, we have been waiting for this for some time now, and by default, YouTube opening up even a fraction of their inventory to advertising creates the single largest [...]
Filed under: Digital Entertainment, Digital Video, Emerging Media, The Marketing Industry | 1 Comment »
Posted on August 21, 2007 by Jason Heller
From Media Post Publications 8/21/07
“WIDGET” IS OFFICIALLY ONE OF the buzzwords of the year. Congratulations widget!
However, buzzwords, like folklore, stem from roots that are planted in reality. This is certainly true when it comes to the concept of widgets. Ironically, widgets are far from new; they have been around for years. The Web2.0 elements [...]
Filed under: Emerging Media, Marketing, Trends, Widgets | 1 Comment »
Posted on August 13, 2007 by Jason Heller
Last week I ranted a bit about the iPhone and how the marketing hype will drive the market moreso than the actual phone and experiences. I may be changing my tune just a bit this week based on my discovery of Plusmo widgets. They claim that “Plusmo is the best thing to happen to the [...]
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Posted on August 8, 2007 by Jason Heller
The buzz this week seems to be surrounding the NY Times decision to drop the TimesSelect paid subscription service, and open up the previously paid-content for free. This seems to be the trend for major news sites. On June 27, CNN discontinued the subscription-based “Pipeline” service, and opted to offer video services for free. According to [...]
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Posted on August 1, 2007 by Jason Heller
Ever wonder why when Steve Jobs speaks, the music industry listens so closely? Yesterday Apple announced that iTunes has sold over 3 billion songs in the last 4 years, and that it recently surpassed Amazon and Target to become the third largest music retailer in the US. That is big news…especially considering that 10 years ago Apple [...]
Filed under: Digital Entertainment, Emerging Media, Mobile, Society & Culture, Trends | No Comments »
