Posted on June 29, 2007 by Jason Heller
The OMMA Video conference hit New York yesterday, as media and marketing executives from agencies, marketers and publishers all took in some of the learnings from those who are on the forefront of making it happen with digital video.
I moderated an interesting panel called: Getting the Bug: When Video Ads Go Viral. It was quite a [...]
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Posted on June 19, 2007 by Jason Heller
I published the following article in MediaPost. It’s a good look at where things are moving. The Blur is on!
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Digital media is on fire! In fact, if it’s news to you that our industry is in an uber-evolutionary state, then you’re in the wrong business. Marketers and agencies are obviously still trying to figure out [...]
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Posted on June 13, 2007 by Jason Heller
I was talking to a recruiter yesterday regarding the current state of the talent market in the NY digital media industry. Of course, that’s been an increasingly interesting conversation over the last year or so due to the state of the market. The consolidation from many smaller companies that essentially built this industry on innovation, [...]
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Posted on June 12, 2007 by Jason Heller
The folks at MediaPost put on some solid conferences. I’ve been writing and speaking for MediaPost for several years now. The hot topic of the year is VIDEO, and this entire conference on June 28th in NYC is dedicated to it.
I’ll be moderating a panel at 3PM entitled - Getting the Bug: When Video Ads [...]
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Posted on June 11, 2007 by Jason Heller
This was a commentary piece I wrote for MediaPost. It was published a few weeks ago. I thought it would be appropriate to add here…For the record - I am not bashing emerging media, rather the opposite, as I am a strong proponent of emerging channels. But I speak to “the blur” that marketers have [...]
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Posted on June 11, 2007 by Jason Heller
Welcome to THE BLUR BLOG. Although I’ll struggle to find time to keep this blog as updated as I’d ideally like, I felt it was important to start a stream of consciousness - hopefully collective consciousness, as I invite you to chime in and explore, pontificate and banter about the marketing industry and its challenges. Maybe we [...]
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